The global DIY home improvement market is growing at a 6.35% CAGR from 2027 to 2032, with North America accounting for 39.19% of market revenue in 2026.

Hyderabad, India, Oct. 27, 2026 (GLOBE NEWSWIRE) — According to Mordor Intelligence, the DIY home improvement market size is estimated at USD 0.93 trillion in 2026 and USD 0.99 trillion in 2027, reaching USD 1.35 trillion by 2032 at a 6.35% CAGR from 2027 to 2032. Ongoing maintenance of existing homes in the United States supports steady demand for DIY materials, while online ordering makes it easier for homeowners to plan and purchase products for specific projects. Digital paint visualization tools are also helping consumers make design decisions before buying. At the same time, tariff-related price pressures since 2025 and the cost or availability of specialist labor can influence project timing and encourage homeowners to focus on manageable tasks. 

DIY Home Improvement Market Growth Drivers 

Younger homeowners supporting DIY renovation demand 

Younger homeowners are increasingly taking on renovation and improvement projects to personalize their homes and manage costs. First-time renovators often need a mix of basic tools, materials, and project-specific supplies, creating an opportunity for retailers to provide convenient, task-focused product options. A positive experience with an initial project can encourage homeowners to return for materials and supplies for additional upgrades, supporting repeat purchases over time. 

Digital retail expanding DIY accessibility 

Digital retail is making it easier for homeowners to research projects, compare products, and order the materials needed for repairs and improvements. Online and mobile shopping channels can reduce the effort involved in sourcing products, particularly for homeowners managing projects independently. However, stronger digital ordering does not necessarily mean more consumers are starting discretionary projects. Retailers can create additional demand by making specific repairs easier to plan, purchase, and complete through convenient online product access. 

Creator-led DIY content turns home improvement inspiration into action 

Home improvement creators are helping homeowners turn renovation ideas into practical DIY projects by demonstrating installation steps, product use, and project layouts. This type of content can reduce uncertainty, especially for consumers attempting a task for the first time. Retailers can strengthen this opportunity by linking creator demonstrations with the tools and materials required for each project. Clear, step-by-step guidance can therefore help move consumers from initial inspiration to actual product purchases and project completion. 

Jayveer V, Senior Research Manager, Mordor Intelligence says, “Mordor Intelligence applies a consistent market framework that connects reported industry developments with comparable market estimates, helping decision-makers assess DIY home improvement demand with greater confidence. Its structured approach supports a clear and consistent view of market trends, growth, and competitive dynamics.” 

Key Segments Covered in the DIY Home Improvement Market Report 

By Product Type 

• Building Materials 

• Paints & Coatings 

• Tools & Equipment 

• Decor & Lighting 

• Flooring & Tiles 

• Plumbing & Electrical 
• Others 

By Distribution Channel 

• DIY Home Improvement Stores 

• Specialty Stores 

• Online 

• Hypermarkets and Supermarkets 

By Project Type 

• Renovation 

• Remodeling 

• New Construction  

Product-specific demand shapes opportunities across DIY categories 

Demand patterns differ across key DIY categories such as paint, tools, and flooring, reflecting varying project needs and purchasing behavior. Paint supports routine upgrades and home refreshes, tools enable homeowners to complete projects themselves, while flooring benefits from renovation and modernization activity. 

DIY Home Improvement Market Regional Insights    

South America, particularly Brazil, presents opportunities for DIY home improvement suppliers through its fragmented building-material retail network. Retailers are adapting product assortments and store formats to better serve homeowners undertaking repairs, maintenance, and upgrades. This creates scope for suppliers to reach customers through a wider range of local retail channels. 

The Asia–Pacific DIY home improvement market is benefiting from rising demand for home repairs, maintenance, and upgrades. In markets such as Australia and New Zealand, broader product ranges are helping retailers address a wider variety of consumer needs. This supports additional purchases within ongoing projects and encourages homeowners to undertake further improvements. 

In Europe, demand is supported by home energy-efficiency improvements, including insulation, windows, and heating systems. Homeowners are increasingly addressing efficiency-related upgrades alongside routine maintenance, creating opportunities for suppliers offering products that support practical renovation and modernization needs. 

Access this Report in Japanese: https://www.mordorintelligence.com/ja/industry-reports/diy-home-improvement-market?utm_source=globenewswire 

Overview – DIY Home Improvement Industry        

Study Period	2020 – 2032
Market Size in 2026	USD 0.93 Trillion
Market Size in 2027	USD 0.99 Trillion
Market Size Forecast 2032	USD 1.35 Trillion
Industry Expansion	Growing at a CAGR of 6.35% during 2026-2031
Segments Covered	By Product Type, By Distribution Channel, By Project Type and By Geography
Leading Regional Market	North America
Customization Scope	Choose tailored purchase options designed to align precisely with your research requirements.

Key Companies Covered in the DIY Home Improvement Market 

• The Home Depot Inc. 

• Lowe’s Companies Inc. 

• ADEO Group (Leroy Merlin) 

• Kingfisher plc (B&Q, Screwfix) 

• Menard, Inc. 

• Ace Hardware Corp. 

• OBI GmbH 

• Travis Perkins plc 

• Amazon Services LLC (DIY) 

• Walmart Inc. (DIY) 

• Bunnings Group 

• Wickes Group plc 

• Hornbach Holding AG & Co. KGaA 

• Canadian Tire Corp. 

• Bauhaus AG 

• Wilko.com Ltd. 

• True Value Company 

• Mr DIY Group 

• Sodimac S.A. 

• Koçtaş 

Get in-depth industry insights on the DIY home improvement market research report: https://www.mordorintelligence.com/industry-reports/diy-home-improvement-market?utm_source=globenewswire 

Explore related reports from Mordor Intelligence 

Indoor Plants Market Size: The indoor plants market is estimated at USD 13.61 billion in 2026 and USD 14.12 billion in 2027, reaching USD 16.71 billion by 2032 at a 3.42% CAGR from 2027 to 2032. Growing interest in attractive and wellness-oriented home spaces is supporting demand, while automated care solutions are making indoor edible gardening more accessible. In the United States, retailers can strengthen the buying experience by combining plant selection with placement ideas and practical care guidance. 

Asia-Pacific DIY Home Improvement Market Growth: The Asia-Pacific DIY home improvement market is projected to increase from USD 6.42 billion in 2025 to USD 6.77 billion in 2026, reaching USD 8.79 billion by 2031 at a 5.38% CAGR from 2026 to 2031. Urbanization, rising disposable incomes, and greater interest in self-led renovation are supporting demand, while buy-now-pay-later services and omnichannel retail are making products more accessible and improving delivery convenience. 

Germany DIY Home Improvement Market Analysis: The Germany DIY home improvement market shows moderate competition, with major retailers such as Bauhaus, OBI, and Hornbach maintaining strong positions. Hornbach is strengthening its offering through technology and inventory capabilities, while Amazon.de adds competitive pressure through its broad and scalable online assortment. 

About Mordor Intelligence 

Mordor Intelligence is a global market intelligence firm, founded in 2014, helping businesses make informed decisions through data-driven insights, industry expertise, and advanced analytics. With 550+ domain experts and on-ground specialists across 150+ countries, the company delivers comprehensive intelligence across aerospace & defense, agriculture, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, and logistics. 

Its offerings include syndicated industry reports, custom research and advisory, and subscription platforms such as Synapse, Data Center Intelligence, and Robotics Intelligence. Mordor Intelligence is ISO 9001:2015 and ISO/IEC 27001:2022 certified, a member of ESOMAR and the Market Research Society of India, and a four-time Great Place to Work® honoree. Learn more at mordorintelligence.com. 

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