{"id":56074,"date":"2024-06-12T12:06:36","date_gmt":"2024-06-12T12:06:36","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/06\/12\/huge-unveils-the-next-wave-of-intelligent-experiences\/"},"modified":"2024-06-12T12:06:36","modified_gmt":"2024-06-12T12:06:36","slug":"huge-unveils-the-next-wave-of-intelligent-experiences","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/huge-unveils-the-next-wave-of-intelligent-experiences\/","title":{"rendered":"Huge Unveils the Next Wave of Intelligent Experiences"},"content":{"rendered":"<div>\n<p><em>New client projects and executive hires announced<\/em><\/p>\n<p>New York, NY, June  12, 2024  (GLOBE NEWSWIRE) &#8212; Huge, the design and innovation company under <a href=\"http:\/\/www.interpublic.com\/\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Interpublic Group<\/u><\/a> (NYSE: IPG), announced that for the first time in the company\u2019s history, 25 percent of its projects contain AI components. Recent work includes projects with Google, Hublot and newly announced client, Darling Ingredients. <\/p>\n<p>\u201cFor 25 years, Huge has excelled at knowing what\u2019s next in technology and helping clients navigate new frontiers to design beautiful, human-centric experiences that unlock growth,\u201d said Lisa De Bonis, Chief Executive Officer at Huge. \u201cToday, we\u2019re doing the same with AI. Leveraging its power to elevate what we build and how we build industry-defining experiences.\u201d<\/p>\n<p><b>The Next Wave of Intelligent Experiences<\/b><br \/>Huge\u2019s growing AI project roster underscores the company\u2019s commitment to shaping the future of intelligent experiences (IX). By leveraging AI and other emerging technologies, Huge is creating personalized, contextual and intent-aware digital experiences.<\/p>\n<p>Newly announced IX work includes: <\/p>\n<ul>\n<li><b>Darling Ingredients<\/b>: Huge launched a new flagship digital experience using a wealth of imagery created entirely by AI to deliver both production efficiencies and brand elevation.<\/li>\n<li><b>Google<\/b>: Huge is enhancing Google\u2019s Keyword blog and news site with AI to make Google product news and tips more accessible, saving time and adding value for readers.<\/li>\n<li><b>Hublot<\/b>: Huge is developing the first \u201cLuxury AI\u201d prototype to deliver highly personalized, white-glove experiences aimed at increasing customer lifetime value.<\/li>\n<\/ul>\n<p><b>Driving the Next Wave of Intelligent Experiences<\/b><br \/>To further advance Huge\u2019s capabilities in AI-powered design, emerging tech and design innovation, Huge has hired an impressive lineup of new executive talent. <\/p>\n<ul>\n<li><b>Chief Creative Officer: Ez Blaine<\/b> \u2013 Ez\u2019s exceptional career at the leading edge of brand and digital design spans agencies TBWA, AKQA and R\/GA, as well as in-house leadership roles at Apple, Sonos and Tidal. <\/li>\n<li><b>Chief Technology Officer: Marc Maleh <\/b>\u2013 Marc rejoins Huge from Valtech, bringing more than 20 years of expertise in creative technology across generative AI, extended reality and experiential design.<\/li>\n<li><b>Executive Creative Director: Jade Tomlin<\/b> \u2013 Jade joins from AKQA London to serve as creative lead on Huge\u2019s Google account. The account recently won three Webby Awards and continues to pioneer the use of AI in high-impact experiences.<\/li>\n<\/ul>\n<p>Additionally, Kieron Leppard has been promoted to Global Head of Experience Design to drive the company\u2019s UX, CX, Innovation and Sustainability practices, reporting to the new CCO.<\/p>\n<p>The new team will report to Chidi Achara, Chief Product Officer at Huge, who joined in February.<\/p>\n<p>\u201cIt\u2019s fair to say the future of digital \u2014 whether websites, apps or experiential \u2014 will be conversational and human-like. Brands that don\u2019t embrace this reality risk being left behind. At Huge, we\u2019re assembling best-in-class talent, tools and templates to enable our clients to win in the age of AI and emerging tech,\u201d said Achara.<\/p>\n<p>To learn more about Huge\u2019s work, visit <a href=\"http:\/\/www.hugeinc.com\/\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>www.hugeinc.com<\/u><\/a>.<\/p>\n<p align=\"center\"># # #<\/p>\n<p><u>About Huge<\/u><br \/>Huge is a design and innovation company. We create products and experiences that grow the world\u2019s most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand.<\/p>\n<p>Part of the Interpublic Group of companies, Huge\u2019s nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years. Interested? You\u2019ll find more information at <a href=\"http:\/\/www.hugeinc.com\/\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>www.hugeinc.com<\/u><\/a>. \u00a0\u00a0<\/p>\n<p align=\"center\"># # #<\/p>\n<p><u>Contact Information<\/u><br \/>De&#8217;Andra Roberts<br \/>(Huge)<br \/><a href=\"mailto:droberts@hugeinc.com\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>droberts@hugeinc.com<\/u><\/a> <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/N2Y1MTczZTktNDdhNy00NTI2LWExNmYtY2E5NjA2MGQzZjE5LTEwMjA4MzU=\/tiny\/Interpublic-Group-of-Companies.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New client projects and executive hires announced New York, NY, June 12, 2024 (GLOBE NEWSWIRE) &#8212; Huge, the design and innovation company under Interpublic Group (NYSE: IPG), announced that for the first time in the company\u2019s history, 25 percent of its projects contain AI components. Recent work includes projects with Google, Hublot and newly announced [&#8230;]\n","protected":false},"author":1,"featured_media":56075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-56074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Huge Unveils the Next Wave of Intelligent Experiences - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/huge-unveils-the-next-wave-of-intelligent-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huge Unveils the Next Wave of Intelligent Experiences\" \/>\n<meta property=\"og:description\" content=\"New client projects and executive hires announced New York, NY, June 12, 2024 (GLOBE NEWSWIRE) &#8212; Huge, the design and innovation company under I\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/huge-unveils-the-next-wave-of-intelligent-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-12T12:06:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2024\/06\/Interpublic-Group-of-Companies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/huge-unveils-the-next-wave-of-intelligent-experiences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/huge-unveils-the-next-wave-of-intelligent-experiences\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Huge Unveils the Next Wave of Intelligent Experiences\",\"datePublished\":\"2024-06-12T12:06:36+00:00\",\"dateModified\":\"2024-06-12T12:06:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/huge-unveils-the-next-wave-of-intelligent-experiences\/\"},\"wordCount\":604,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/huge-unveils-the-next-wave-of-intelligent-experiences\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/huge-unveils-the-next-wave-of-intelligent-experiences\/\",\"name\":\"Huge Unveils the Next Wave of Intelligent Experiences - 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