{"id":56367,"date":"2024-06-19T00:05:34","date_gmt":"2024-06-19T00:05:34","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/06\/19\/clairol-partners-with-glamsquad-to-launch-house-calls-bringing-salon-quality-hair-color-appointments-to-your-door\/"},"modified":"2024-06-19T00:05:34","modified_gmt":"2024-06-19T00:05:34","slug":"clairol-partners-with-glamsquad-to-launch-house-calls-bringing-salon-quality-hair-color-appointments-to-your-door","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/clairol-partners-with-glamsquad-to-launch-house-calls-bringing-salon-quality-hair-color-appointments-to-your-door\/","title":{"rendered":"Clairol Partners with Glamsquad to Launch House Calls: Bringing Salon Quality Hair Color Appointments to Your Door"},"content":{"rendered":"
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The hair color pioneer and on-demand beauty service are bringing professional guidance to consumers’ with complimentary appointments to help salon regulars and first-time colorists achieve stunning hair color results at-home<\/em><\/p>\n

NEW YORK, June 18, 2024 (GLOBE NEWSWIRE) — Clairol<\/u><\/a>, the go-to brand for surprisingly easy at-home color, today announced the release of Clairol House Calls, in partnership with on-demand beauty service, Glamsquad. The new offering addresses common barriers and myths surrounding at-home hair coloring, empowering consumers to take charge of their color in the comfort of their homes.<\/p>\n

According to a survey conducted with two thousand women over the age of eighteen, 71% of women are looking to cut back on salon visits,* but more than 60% note they still plan to color their hair this summer.* Clairol is answering the call in partnership with Glamsquad<\/a> to help busy consumers save time and money by coloring their hair at home with effective products designed for all hair types. The service will bring coloring services into the home with complimentary hair color appointments led by professionals in Los Angeles, Miami, NYC, and Dallas-Fort Worth this summer.<\/p>\n

\u201cFor decades, Clairol has championed self-expression and empowerment by offering quality hair color,” said Lori Pantel, CMO of Wella Company North America. “Through House Calls and our partnership with Glamsquad, we encourage experimentation and provide guidance on application and color matching, addressing a common barrier. Our partnership and content plan aim to reach our diverse consumers and build their confidence in incorporating box color into their at-home beauty routines.\u201d<\/p>\n

\u201cOur clients are busy people. They can’t always make it to the salon for a root touch-up or single-process color and they may not want to attempt it themselves at home. We’ve always put ourselves in our customers’ shoes in order to best serve their needs \u2014 delivering quality and convenience, while also saving them time. Over the years, we’ve consistently heard clients say, \u201cIf Glamsquad did at-home hair coloring, I\u2019d give it a try.\u201d So, we have partnered with award-winning hair color pioneer, Clairol, to make it a reality,\u201d said\u00a0Gio Vaccaro, Co-Founder, Glamsquad.<\/p>\n

House Calls <\/strong>
Based on a survey conducted by Clairol, 64% of women find it valuable to have professional support or guidance when coloring their hair at home.* To ensure first-time DIYers are able to confidently take on their new style with ease, the brand has enlisted Celebrity Hairstylist Kim Kimble<\/strong> to share her insights on at-home hair coloring and dispel barriers women feel while using at-home hair color.<\/p>\n

The brand is also teaming up with Rachel Lindsay, Tamsen Fadal, <\/strong>and Anjelah Johnson-Reyes<\/strong>, a group of diverse women living multidimensional lives, to encourage women to embrace their style with confidence. Together with Clairol, they will address how to effortlessly keep up with hair color needs and touch-ups amid their busy schedules.<\/p>\n