{"id":56966,"date":"2024-07-05T00:05:17","date_gmt":"2024-07-05T00:05:17","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/07\/05\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/"},"modified":"2024-07-05T00:05:17","modified_gmt":"2024-07-05T00:05:17","slug":"the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/","title":{"rendered":"The US Beauty Path to Purchase: Stores Play a Central Role, While Social&#8217;s Influence Is Still Emerging"},"content":{"rendered":"<div>\n<p>Dublin, July  04, 2024  (GLOBE NEWSWIRE) &#8212; The <a href=\"https:\/\/www.researchandmarkets.com\/reports\/5979820\/the-beauty-path-purchase-stores-play-central?utm_source=GNE&amp;utm_medium=PressRelease&amp;utm_code=rzbngx&amp;utm_campaign=1975889+-+The+US+Beauty+Path+to+Purchase%3A+Stores+Play+a+Central+Role%2C+While+Social%27s+Influence+Is+Still+Emerging&amp;utm_exec=chdomspi\" rel=\"nofollow noopener\" target=\"_blank\" title=\"The Beauty Path to Purchase: Stores Play a Central Role, While Social's Influence Is Still Emerging\">&#8220;The Beauty Path to Purchase: Stores Play a Central Role, While Social&#8217;s Influence Is Still Emerging&#8221;<\/a> report has been added to <strong> ResearchAndMarkets.com&#8217;s<\/strong> offering.<\/p>\n<p>Digital channels have redefined how beauty consumers discover and buy new products. This exclusive research shows how the beauty path to purchase continues to evolve across physical stores and online.<\/p>\n<p><strong>This report will:<\/strong><\/p>\n<ul>\n<li>Share top insights from our November 2023 survey of US online beauty buyers, including how consumers discover new brands and products, what factors drive conversion, and where purchasing takes place.<\/li>\n<li>Help readers understand the role of social media and social commerce in the beauty consumer journey.<\/li>\n<li>Help brands and retailers meet the preferences of online beauty shoppers by generation.<\/li>\n<\/ul>\n<p>For more information about this report visit <a href=\"https:\/\/www.researchandmarkets.com\/reports\/5979820\/the-beauty-path-purchase-stores-play-central?utm_source=GNE&amp;utm_medium=PressRelease&amp;utm_code=rzbngx&amp;utm_campaign=1975889+-+The+US+Beauty+Path+to+Purchase%3A+Stores+Play+a+Central+Role%2C+While+Social%27s+Influence+Is+Still+Emerging&amp;utm_exec=chdomspi\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\">https:\/\/www.researchandmarkets.com\/r\/rcr4yz<\/a><\/p>\n<p><strong>About ResearchAndMarkets.com<\/strong><br \/>ResearchAndMarkets.com is the world&#8217;s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.<\/p>\n<pre>CONTACT: \r\nCONTACT: ResearchAndMarkets.com \r\n         Laura Wood,Senior Press Manager \r\n         press@researchandmarkets.com\r\n         For E.S.T Office Hours Call 1-917-300-0470 \r\n         For U.S.\/ CAN Toll Free Call 1-800-526-8630 \r\n         For GMT Office Hours Call +353-1-416-8900 \r\n\r\n<\/pre>\n<p><img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/ZDBmYjEzOTctYmIzYy00NzAxLTk2MmUtODY5ZGI3MGM1ODc4LTEwMjY3Mzc=\/tiny\/Research-and-Markets.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dublin, July 04, 2024 (GLOBE NEWSWIRE) &#8212; The &#8220;The Beauty Path to Purchase: Stores Play a Central Role, While Social&#8217;s Influence Is Still Emerging&#8221; report has been added to ResearchAndMarkets.com&#8217;s offering. Digital channels have redefined how beauty consumers discover and buy new products. This exclusive research shows how the beauty path to purchase continues to [&#8230;]\n","protected":false},"author":1,"featured_media":56967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-56966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The US Beauty Path to Purchase: Stores Play a Central Role, While Social&#039;s Influence Is Still Emerging - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The US Beauty Path to Purchase: Stores Play a Central Role, While Social&#039;s Influence Is Still Emerging\" \/>\n<meta property=\"og:description\" content=\"Dublin, July 04, 2024 (GLOBE NEWSWIRE) &#8212; The &#8220;The Beauty Path to Purchase: Stores Play a Central Role, While Social&#8217;s Influence Is S\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-05T00:05:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2024\/07\/Research-and-Markets-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"The US Beauty Path to Purchase: Stores Play a Central Role, While Social&#8217;s Influence Is Still Emerging\",\"datePublished\":\"2024-07-05T00:05:17+00:00\",\"dateModified\":\"2024-07-05T00:05:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/\"},\"wordCount\":197,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/\",\"name\":\"The US Beauty Path to Purchase: Stores Play a Central Role, While Social's Influence Is Still Emerging - Biz and Live in Saigon\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\"},\"datePublished\":\"2024-07-05T00:05:17+00:00\",\"dateModified\":\"2024-07-05T00:05:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/english.saigonbiz.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The US Beauty Path to Purchase: Stores Play a Central Role, While Social&#8217;s Influence Is Still Emerging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"name\":\"Biz and Live in Saigon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\",\"name\":\"SaigonBiz Media\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"width\":512,\"height\":512,\"caption\":\"SaigonBiz Media\"},\"image\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SaigonbizGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/english.saigonbiz.com\/vn\"],\"url\":\"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The US Beauty Path to Purchase: Stores Play a Central Role, While Social's Influence Is Still Emerging - Biz and Live in Saigon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/","og_locale":"en_US","og_type":"article","og_title":"The US Beauty Path to Purchase: Stores Play a Central Role, While Social's Influence Is Still Emerging","og_description":"Dublin, July 04, 2024 (GLOBE NEWSWIRE) &#8212; The &#8220;The Beauty Path to Purchase: Stores Play a Central Role, While Social&#8217;s Influence Is S","og_url":"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/","og_site_name":"Biz and Live in Saigon","article_publisher":"https:\/\/www.facebook.com\/SaigonbizGroup","article_published_time":"2024-07-05T00:05:17+00:00","og_image":[{"width":1,"height":1,"url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2024\/07\/Research-and-Markets-6.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/#article","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/"},"author":{"name":"admin","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6"},"headline":"The US Beauty Path to Purchase: Stores Play a Central Role, While Social&#8217;s Influence Is Still Emerging","datePublished":"2024-07-05T00:05:17+00:00","dateModified":"2024-07-05T00:05:17+00:00","mainEntityOfPage":{"@id":"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/"},"wordCount":197,"publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"articleSection":["People"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/","url":"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/","name":"The US Beauty Path to Purchase: Stores Play a Central Role, While Social's Influence Is Still Emerging - Biz and Live in Saigon","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#website"},"datePublished":"2024-07-05T00:05:17+00:00","dateModified":"2024-07-05T00:05:17+00:00","breadcrumb":{"@id":"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/english.saigonbiz.com\/vn\/the-us-beauty-path-to-purchase-stores-play-a-central-role-while-socials-influence-is-still-emerging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/english.saigonbiz.com\/vn\/"},{"@type":"ListItem","position":2,"name":"The US Beauty Path to Purchase: Stores Play a Central Role, While Social&#8217;s Influence Is Still Emerging"}]},{"@type":"WebSite","@id":"https:\/\/english.saigonbiz.com\/vn\/#website","url":"https:\/\/english.saigonbiz.com\/vn\/","name":"Biz and Live in Saigon","description":"","publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/english.saigonbiz.com\/vn\/#organization","name":"SaigonBiz Media","url":"https:\/\/english.saigonbiz.com\/vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","width":512,"height":512,"caption":"SaigonBiz Media"},"image":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaigonbizGroup"]},{"@type":"Person","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","caption":"admin"},"sameAs":["https:\/\/english.saigonbiz.com\/vn"],"url":"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/56966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/comments?post=56966"}],"version-history":[{"count":0,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/56966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media\/56967"}],"wp:attachment":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media?parent=56966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/categories?post=56966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/tags?post=56966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}