{"id":57348,"date":"2024-07-18T00:03:57","date_gmt":"2024-07-18T00:03:57","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/07\/18\/international-olympic-committee-urged-to-terminate-big-soda-sponsorship-vital-strategies\/"},"modified":"2024-07-18T00:03:57","modified_gmt":"2024-07-18T00:03:57","slug":"international-olympic-committee-urged-to-terminate-big-soda-sponsorship-vital-strategies","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/international-olympic-committee-urged-to-terminate-big-soda-sponsorship-vital-strategies\/","title":{"rendered":"International Olympic Committee Urged to Terminate Big Soda Sponsorship – Vital Strategies"},"content":{"rendered":"
\n

PARIS<\/span>, July 18, 2024<\/span> \/PRNewswire\/ — Leading global health experts and advocates are calling for the end of Big Soda’s sponsorship of sporting events throughout the world. A new campaign, “Kick Big Soda Out of Sport<\/a>,” highlights its harms and calls for the global community’s support.<\/p>\n

Citing escalating rates of noncommunicable diseases associated with consuming sugary beverages, these groups assert the International Olympic Committee’s (IOC’s) association with unhealthy products undermines its commitment<\/a>\u00a0to promoting a healthy society through sport.<\/p>\n

“Serving as a major sponsor of the Olympics allows companies to blanket events with logos, reaching an audience of over 3 billion,” said\u00a0Trish Cotter, Global Lead of the Food Policy Program at Vital Strategies.<\/p>\n

“The link between sugary beverages and chronic and largely preventable diseases is well established,” said Dr. Barry Popkin<\/span>, W. R. Kenan Jr. Distinguished Professor of nutrition at the University of North Carolina at Chapel Hill<\/span> Gillings School of Global Public Health. “Allowing Coca-Cola to continue as a key sponsor directly contradicts the IOC’s mission and undermines the achievements of Olympians.”<\/p>\n

The digital campaign can be seen on YouTube, Instagram, Twitter\/X and LinkedIn, and directs viewers to an online petition<\/a>.<\/p>\n

“This campaign is bringing much-needed attention to sugary drink companies using sport to add to their bottom line,” said Nzama Mbalati, Chief Executive Officer of HEALA<\/a>, a civil society coalition in South Africa<\/span> advocating for a more just food system.\u00a0“The audience of the 2024 Olympic Games should be informed about the intent behind these ads.”<\/p>\n

As guardians of the Olympic Movement, the IOC is urged to terminate Coca-Cola’s sponsorship and reject future sponsorships from corporations that do not align with Olympic values.<\/p>\n

“This petition underscores the need for the IOC to prioritize the health of people and the sustainability of our planet over commercial interests,” said Alejandro Calvillo<\/span>, Director of El Poder del Consumidor<\/a>, a consumer rights nonprofit in Mexico<\/span>. “The IOC has an unprecedented opportunity to uphold its reputation as a beacon of integrity, excellence and social responsibility.”<\/p>\n

To join “Kick Big Soda Out of Sport” and add your name to the petition, visit www.kickbigsodaout.org<\/a>\u00a0and use the hashtag #KickBigSodaOutofSport.<\/p>\n

Vital Strategies supports the enactment and evaluation of policy efforts that aim to move people toward healthier diets around the world. Find out more<\/a>\u00a0and follow us Twitter\u00a0@VitalStrat<\/a>.\u00a0<\/p>\n

Media Contact:
<\/b>Rachel Burns<\/span>; rburns@vitalstrategies.org<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

PARIS, July 18, 2024 \/PRNewswire\/ — Leading global health experts and advocates are calling for the end of Big Soda’s sponsorship of sporting events throughout the world. A new campaign, “Kick Big Soda Out of Sport,” highlights its harms and calls for the global community’s support. Citing escalating rates of noncommunicable diseases associated with consuming […]\n","protected":false},"author":1,"featured_media":79226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-57348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nInternational Olympic Committee Urged to Terminate Big Soda Sponsorship - Vital Strategies - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/international-olympic-committee-urged-to-terminate-big-soda-sponsorship-vital-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International Olympic Committee Urged to Terminate Big Soda Sponsorship - 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