{"id":58857,"date":"2024-08-30T00:05:18","date_gmt":"2024-08-30T00:05:18","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/08\/30\/interpublic-expands-integrated-health-offering-with-launch-of-mediabrands-health-center-of-excellence\/"},"modified":"2024-08-30T00:05:18","modified_gmt":"2024-08-30T00:05:18","slug":"interpublic-expands-integrated-health-offering-with-launch-of-mediabrands-health-center-of-excellence","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/interpublic-expands-integrated-health-offering-with-launch-of-mediabrands-health-center-of-excellence\/","title":{"rendered":"Interpublic Expands Integrated Health Offering with Launch of Mediabrands Health Center of Excellence"},"content":{"rendered":"<div>\n<p><em>Offering Provides Scaled Solution for Health and Wellness Brands Seeking Data-Driven Media Expertise<\/em><\/p>\n<p>New York, NY, Aug.  29, 2024  (GLOBE NEWSWIRE) &#8212; <a href=\"http:\/\/www.interpublic.com\/\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Interpublic Group<\/u><\/a> (NYSE: IPG) announced today the launch of Mediabrands Health, a Center of Excellence (COE) that sits within IPG Mediabrands. Building on the company\u2019s leading healthcare offerings at IPG Health and within IPG Mediabrands, this new specialism further strengthens Interpublic\u2019s integrated healthcare offering by providing scaled, global media services through Mediabrands Health.\u00a0<\/p>\n<p>\u201cOur clients in the healthcare space have experienced first-hand the benefits of opting in to a single, integrated solution by partnering with IPG Health and its collective of full-service and specialized agencies,\u201d said Philippe Krakowsky, CEO of Interpublic. \u201cWe see an opportunity for healthcare marketers to further benefit from the expanded and scaled offering of Mediabrands Health when needed.\u201d <\/p>\n<p>IPG Mediabrands has a strong track record of delivering innovative solutions across its agency brands and dedicated teams to the top 20% of healthcare brands, including five of the top 15 pharmaceutical companies. With this new offering, healthcare marketers can tap the power of IPG Mediabrands\u2019 collective network, leveraging proven strategic products and processes in the media space. Mediabrands Health will also partner with IPG Health\u2019s SOLVE(D) and Acxiom Health, Interpublic\u2019s category-specific customer intelligence product and data spine, which enables healthcare clients to benefit from a holistic suite of market-tested healthcare solutions. The COE will also work with sister companies to bring together clients in the sector to address shared industry challenges. <\/p>\n<p>\u201cWe\u2019ve had strong success in the healthcare sector for years, and are close to the ever-evolving, nuanced landscape in which they operate,\u201d said Justin Wroe, U.S. CEO, IPG Mediabrands.\u00a0\u201cStrengthening our offering will enhance our understanding of the most pressing challenges and opportunities these brands face now and in the future, connect our clients in more meaningful ways, and reinforce our ability to drive growth for clients in this category.\u201d\u00a0<br \/>\u00a0\u00a0<br \/>Mediabrands Health will be led by Melissa Gordon-Ring, President, who steps into the role following her success leading Initiative\u2019s portfolio of health clients. Additionally, former Initiative Head of Strategy Daniel Landers has been appointed Chief Strategy Officer for Mediabrands Health.<\/p>\n<p>For Interpublic, this news builds on consistent growth-driving performance in healthcare sector led by IPG Health, which was named Healthcare Network of the Year at the 2024 Cannes Lions Festival, on the prestigious 2024 <i>Ad Age<\/i> A-List, and at the 2024 Manny Awards. IPG Health\u2019s success is driven by the interconnectivity and interoperability built into its structure, through which the network engineered its sophisticated data, AI and tech-enabled platform, <a href=\"https:\/\/ipghealth.com\/news\/ipg-health-unlocks-next-gen-data-ai-tech-enabled-platforms-for-healthcare\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>EPIC<\/u><\/a>, tailormade for healthcare.<\/p>\n<p>For more information about Mediabrands Health, please reach out to <a href=\"mailto:health@mbww.com\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>health@mbww.com<\/u><\/a>. For more information about IPG Health, please reach out to <a href=\"mailto:hello@ipghealth.com\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>hello@ipghealth.com<\/u><\/a>.<\/p>\n<p align=\"center\"># # #<\/p>\n<p><u>About Interpublic<\/u><br \/>Interpublic (NYSE: IPG) (<a href=\"http:\/\/www.interpublic.com\/\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>www.interpublic.com<\/u><\/a>) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world\u2019s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R\/GA, UM, Weber Shandwick and more. IPG is an S&amp;P 500 company with total revenue of $10.89 billion in 2023.<\/p>\n<p><u>About IPG Mediabrands<\/u><br \/>IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world\u2019s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at\u00a0<a href=\"http:\/\/www.ipgmediabrands.com\/\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>www.ipgmediabrands.com<\/u><\/a>.<\/p>\n<p><u>About IPG Health<\/u><br \/>IPG Health is a global collective of the world\u2019s most celebrated and awarded healthcare marketing agencies. We are 6,500+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades in 2024 and 2023 including \u201cHealthcare Network of the Year\u201d at Cannes Lions, Ad Age A-List, New York Festivals Health Awards and the Manny Awards. IPG Health was also recognized as \u201cHealthcare Network of the Year\u201d at the 2023 Clio Health Awards, London International Awards and MM+M Awards. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit <a href=\"http:\/\/www.ipghealth.com\/\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>www.ipghealth.com<\/u><\/a> to learn more.<\/p>\n<p align=\"center\"># # #<\/p>\n<p><u>Contact Information<\/u><br \/>Tom Cunningham<br \/> (Press)<br \/> (212) 704-1326<\/p>\n<p>Jerry Leshne<br \/> (Analysts, Investors)<br \/> (212) 704-1439<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/YWYxZWFiY2UtZGRhOC00MmU1LWJlOTgtZTZmN2RlN2E5NDI0LTEwMjA4MzU=\/tiny\/Interpublic-Group-of-Companies.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Offering Provides Scaled Solution for Health and Wellness Brands Seeking Data-Driven Media Expertise New York, NY, Aug. 29, 2024 (GLOBE NEWSWIRE) &#8212; Interpublic Group (NYSE: IPG) announced today the launch of Mediabrands Health, a Center of Excellence (COE) that sits within IPG Mediabrands. Building on the company\u2019s leading healthcare offerings at IPG Health and within [&#8230;]\n","protected":false},"author":1,"featured_media":58858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-58857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interpublic Expands Integrated Health Offering with Launch of Mediabrands Health Center of Excellence - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/interpublic-expands-integrated-health-offering-with-launch-of-mediabrands-health-center-of-excellence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interpublic Expands Integrated Health Offering with Launch of Mediabrands Health Center of Excellence\" \/>\n<meta property=\"og:description\" content=\"Offering Provides Scaled Solution for Health and Wellness Brands Seeking Data-Driven Media Expertise New York, NY, Aug. 29, 2024 (GLOBE NEWSWIRE) &amp;#82\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/interpublic-expands-integrated-health-offering-with-launch-of-mediabrands-health-center-of-excellence\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-30T00:05:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2024\/08\/Interpublic-Group-of-Companies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/interpublic-expands-integrated-health-offering-with-launch-of-mediabrands-health-center-of-excellence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/interpublic-expands-integrated-health-offering-with-launch-of-mediabrands-health-center-of-excellence\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Interpublic Expands Integrated Health Offering with Launch of Mediabrands Health Center of Excellence\",\"datePublished\":\"2024-08-30T00:05:18+00:00\",\"dateModified\":\"2024-08-30T00:05:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/interpublic-expands-integrated-health-offering-with-launch-of-mediabrands-health-center-of-excellence\/\"},\"wordCount\":868,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/interpublic-expands-integrated-health-offering-with-launch-of-mediabrands-health-center-of-excellence\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/interpublic-expands-integrated-health-offering-with-launch-of-mediabrands-health-center-of-excellence\/\",\"name\":\"Interpublic Expands Integrated Health Offering with Launch of Mediabrands Health Center of Excellence - 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