{"id":58932,"date":"2024-09-01T12:05:10","date_gmt":"2024-09-01T12:05:10","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/09\/01\/sk-iis-revolutionary-lxp-craftsmanship-series-witness-beauty-beyond-plateau\/"},"modified":"2024-09-01T12:05:10","modified_gmt":"2024-09-01T12:05:10","slug":"sk-iis-revolutionary-lxp-craftsmanship-series-witness-beauty-beyond-plateau","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/sk-iis-revolutionary-lxp-craftsmanship-series-witness-beauty-beyond-plateau\/","title":{"rendered":"SK-II’S REVOLUTIONARY LXP CRAFTSMANSHIP SERIES: WITNESS BEAUTY BEYOND PLATEAU"},"content":{"rendered":"
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Inspired by time-honored art of ceramic restoration Kintsugi, SK-II’s most crafted, exclusive, and luxurious skincare makes time an ally not an enemy<\/i><\/p>\n

BEIJING<\/span>, Sept. 1, 2024<\/span> \/PRNewswire\/ —\u00a0In the pursuit of the ultimate craftsmanship in beauty, global prestige skincare brand SK-II<\/b> launches its NEW LXP Craftsmanship series<\/b>\u2014its most crafted, exclusive, and luxurious skincare series to date.<\/p>\n

\n

\"In<\/a>
In SK-II\u2019s ultimate feat of craftsmanship, highest concentrated PITERA™ is unveiled as the #1 ingredient in new SK-II LXP Craftsmanship Cream\u2014unlocking its potential as a skincare ingredient.<\/span><\/p>\n<\/p><\/div>\n

With this, SK-II is changing the conversation around beauty and time, unlocking the answers to some of beauty’s biggest questions\u2014 “Must time always be an adversary to skin?” “Can time be an ally to skin?”<\/p>\n

Inspired by the time-honoured art of ceramic restoration\u2014Kintsugi that precisely interconnects broken fragments with gold and lacquer for an art piece stronger, more beautiful, and valuable than what came before, SK-II applied the same level of ultimate craftsmanship to skincare.<\/p>\n

Crafting beauty not in spite of the passage of time and experience, but because of it, SK-II’s NEW LXP Craftsmanship series<\/b> redefines what it means for a skin more beautiful than what came before. Skin that is strongly interconnected, set on a forward, radiant, firm, and plump trajectory. For beauty beyond plateau to last with time, over time and through time, made possible by NEW SK-II LXP Craftsmanship<\/b> Cream<\/b>.<\/b>\u00a0<\/p>\n

New SK-II LXP Craftmanship series: Where Beauty meets Science and Ultimate Craft <\/i><\/b><\/p>\n

Pushing the Boundaries of Skincare Science to Make Time An Ally<\/i><\/b><\/p>\n

For over 40 years, SK-II has been collaborating\u00a0with leading scientists and dermatologists on extensive research studies on skin and the skin transformative powers of its iconic and exclusive ingredient, PITERA™. In partnership with the world’s leading scientific institutes, skin scientists and dermatologists, SK-II unveiled a new skincare breakthrough: Skin <\/b>interconnection<\/b>. <\/b>This is inspired\u00a0by the pioneering skin science, spatial biology \u2013 a novel science used in the regenerative medical field. With SK-II LXP Craftsmanship Cream, strengthen skin interconnection and witness\u00a0beauty beyond plateau.<\/p>\n

Like how a skilled craftsman precisely interconnects each fragment of pottery,\u00a0SK-II also discovered that\u00a0LXP Craftsmanship Cream <\/b>works to strengthen skin interconnections<\/b>. <\/b>As a result, achieving\u00a0continuous and compounding improvements of multiple dimensions of skin over time, leading to\u00a0beauty beyond plateau.<\/p>\n

These breakthrough findings were unveiled in top scientific conferences\u2014\u00a0International Societies for Investigative Dermatology Conference 2023, World Conference of Dermatology 2023, European Academy of Dermatology and Venerology 2023 and 13th<\/sup> Asian Dermatology Congress 2024 <\/b>and published in top scientific journals\u2014Journal of Cosmetics, Dermatological Sciences and Applications, Journal of Dermatological Science, <\/b>and International Journal of Cosmetic Science.<\/b><\/p>\n

This revolutionary science is what powers the new SK-II LXP Craftsmanship series.<\/p>\n

Luxuriously Crafted with One of A Kind Precious Ingredients <\/i><\/b><\/p>\n

At the heart of new SK-II LXP Craftsmanship series is SK-II’s most precious and treasured signature ingredient\u2014highest1<\/b><\/sup>\u00a0concentrated PITERA™.<\/b>\u00a0 This works like prized lacquer to interconnect each fragment of pottery in the art of ceramic restoration. Meticulously crafted from over 40 years of research, this is SK-II’s signature PITERA™ condensed and pushed to its limits. Preserving only the most precious parts of its composition without the direct application of heat, highest1<\/b><\/sup> concentrated PITERA™ unleashes ultimate potency to interconnect skin. In a first-ever feat of craftsmanship, highest<\/b>1<\/b><\/sup>\u00a0concentrated PITERA™ is unveiled as the #1 ingredient in new SK-II LXP<\/b>\u00a0Craftsmanship<\/b>\u00a0Cream<\/b>\u2014unlocking its potential as an ingredient. Complementing highest1<\/sup> concentrated PITERA™ with a golden touch inspired by this time-honoured art, the new SK-II LXP incorporates rare Gold Silk Sericin\u2014a precious skincare ingredient harvested from naturally produced gold silk<\/b>. Our unique gold silk sericin is sourced\u00a0from a special species of silkworm which took over 7 years to breed and can only be found in 1 location in the world.<\/p>\n

Be the Craftsman Of Your Beauty<\/i><\/b><\/p>\n

Step into the world of new SK-II LXP Craftsmanship series where you can be the craftsman of your own beauty. Crafted with a luxurious pottery finish, featuring unique and intricate gold connections, each product within SK-II’s new LXP Craftsmanship series \u2014ranging from its new SK-II LXP Cream, new SK-II LXP Essence, new SK-II LXP Serum and new SK-II LXP Eye Cream\u2014is a one of a kind precious work of art. Each skincare piece in the new SK-II LXP series is also formulated with a soothing Aloeswood-inspired fragrance containing\u00a011 precious natural perfume oils to calm her mind as she becomes the craftsman of her own skin beauty with her new LXP skin ritual.<\/p>\n

New SK-II LXP series will also be made available at selected SK-II counters from 1st<\/sup> September 2024<\/span>.<\/p>\n

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\"Crafted<\/a>
Crafted with a luxurious pottery finish, featuring unique and intricate gold connections, each product within SK-II\u2019s new LXP Craftsmanship series is a one of a kind precious work of art.<\/span><\/p>\n<\/p><\/div>\n

SK-II NEW LXP SERIES PRODUCT FACTSHEET<\/b><\/p>\n

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1.\u00a0\u00a0\u00a0 <\/b>New SK-II LXP Cream <\/b><\/span><\/p>\n

New SK-II LXP Cream draws inspiration from how craftsmen skilfully restore pieces of pottery into an art more beautiful than before. Powered by highest1<\/sup> concentrated PITERA™ with 8X2<\/sup>\u00a0PITERA™ power as the #1 ingredient and a golden touch of Gold Silk Sericin, new SK-II LXP Cream interconnects skin at every layer3 <\/sup>for firm, plump skin that radiates from within for beauty beyond plateau. The new SK-II LXP Cream also features a specially crafted spatula inspired by tools used in this time-honored art for a luxurious skincare and massage experience.<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 84% of consumers felt skin was more interconnected after 1 bottle4<\/sup><\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 86% of consumers agreed skin gets more beautiful with time after 1 bottle4<\/sup><\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 97% agreed that cream is rich and condensed with high nutrition 4<\/sup><\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 94% agreed that cream quickly melts upon spreading4<\/sup><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

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2.\u00a0\u00a0\u00a0 <\/b>New SK-II LXP Essence<\/b><\/span><\/p>\n

New SK-II LXP Essence is inspired by how craftsmen carefully treats each pottery fragment, strengthening the outcome when fully restored. Powered with highest1<\/sup> concentrated PITERA™ as the #1 ingredient and a golden touch of Gold Silk Sericin, New SK-II LXP Essence penetrates deeply5<\/sup> to strengthen each interconnection for silky smooth, plump radiance.\u00a0<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 79% of consumers agreed LXP Essence strengthens skin interconnection from deep within6<\/sup><\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 84% of consumers agreed LXP Essence penetrates deeply into skin6<\/sup><\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 92% consumers agree LXP Essence feels silky smooth upon usage6<\/sup><\/span><\/p>\n

\u00a0<\/p>\n<\/td>\n<\/tr>\n

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3.\u00a0\u00a0\u00a0 <\/b>New SK-II LXP Serum<\/b><\/span><\/p>\n

New SK-II LXP Serum draws inspiration from craftsmen re-connecting of pottery pieces with the careful application of lacquer. Powered by highest1<\/sup> concentrated PITERA™ with 8X2<\/sup> PITERA Power and a golden touch of Gold Silk Sericin, new SK-II LXP Serum delivers fast, strong skin interconnections7<\/sup> for firm, plump skin with inner radiance in just one application.<\/span><\/p>\n

\u00a0<\/p>\n<\/td>\n<\/tr>\n

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4.\u00a0\u00a0\u00a0 <\/b>New SK-II LXP Eye Cream<\/b><\/span><\/p>\n

New SK-II LXP Eye Cream is inspired by craftsmen taking utmost care in restoring even the smallest fragments of pottery. As skin around your eye requires the most delicate care, new SK-II LXP Eye Cream is formulated with highest1<\/sup> concentrated PITERA™ with 8X2<\/sup> PITERA™ Power, a golden touch of Gold Silk Sericin and Chrysanthemum extract. This powerful formula enhances skin interconnections around the eyes to unleash improvements on multiple dimensions\u2014less fine lines and wrinkles and enhanced radiance, firmness, plumpness, translucency and silky smoothness over time.<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 90% consumer agreed with time, skin gets more resilient by increasing moisture to the thinnest delicate skin around eyes8<\/sup><\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 92% consumer agreed the eye cream increases skin moisture around eye, calming skin8<\/sup> <\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 90%\u00a0consumer agreed the eye cream increases skin moisture to the thinnest delicate skin around eyes, leading to smooth skin with enhanced interconnection8<\/sup><\/span><\/p>\n

\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

About SK-II<\/b>\u00a0<\/p>\n

For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate SK-II’s iconic ingredient\u00a0PITERA™, a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then, SK-II with\u00a0PITERA™ has become a special secret shared by celebrities all over the world such as Tangwei, Haruka\u00a0Ayase, Mei Nagano<\/span>. Kaori Momoi<\/span>, Zhang Zi Feng<\/span> and MINA. For the latest news and in-depth information, please visit http:\/\/www.sk-ii.com<\/a>.<\/p>\n

About PITERA™<\/b><\/p>\n

Iconic and exclusive to SK-II, PITERA™ is a naturally derived “miracle” skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns. Packed with over 50 micro-nutrients \u2013 vitamins, amino acids, minerals and organic acids \u2013 the unique composition of PITERA™ harnesses the vital force of nature and is one that can’t be achieved artificially or synthetically. PITERA™ resembles skin’s Natural Moisturizing Factors. Skin recognizes and welcomes it, allowing it to be absorbed quickly and deeply3<\/sup> into your skin delivering all goodness.<\/p>\n

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[1]\u00a0Within SK-II<\/span><\/p>\n<\/td>\n<\/tr>\n

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[2]\u00a0Based on average test result of skin measurement on NADPH (refer to Nicotinamide Adenine Dinucleotide Phosphate Hydrogen in epidermis) in a product use study conducted by P&G internal lab, among 30 females who aged 30-50, in 2012, Japan, use base formula of highest concentrated PITERA essence for 4 weeks. The NADPH level is 8X higher than base PITERA essence.<\/span><\/p>\n<\/td>\n<\/tr>\n

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[3]\u00a0stratum corneum<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

[4]\u00a0*Based on consumer self-assessment data\u00a0in a product use study conducted by P&G and 3rd party agency (JP Media direct), among 70 females who aged 21-54, May-June 2023, Japan, use LXP cream for 25 days. Effect varies by person.\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

[5]\u00a0stratum corneum<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

[6]\u00a0Based on consumer self-assessment data\u00a0in a product use study\u00a0conducted by P&G and 3rd party agency (JP Media direct), among\u00a067 females who aged 21-54,\u00a0Mar-Apr 2024, Japan, use LXP\u00a0Essence for 58 days. Effect varies by person.\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

[7]\u00a0stratum corneum<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

[8]\u00a0Based on consumer self-assessment data\u00a0in a product use study\u00a0conducted by P&G and 3rd party agency (JP Media direct), among\u00a060\u00a0 females who aged 21-60,\u00a0Jan-Mar, 2024, Japan, use LXP\u00a0eye cream for 43\u00a0 days. Effect varies by person.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

\u00a0<\/p>\n

\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Inspired by time-honored art of ceramic restoration Kintsugi, SK-II’s most crafted, exclusive, and luxurious skincare makes time an ally not an enemy BEIJING, Sept. 1, 2024 \/PRNewswire\/ —\u00a0In the pursuit of the ultimate craftsmanship in beauty, global prestige skincare brand SK-II launches its NEW LXP Craftsmanship series\u2014its most crafted, exclusive, and luxurious skincare series to […]\n","protected":false},"author":1,"featured_media":79226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-58932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nSK-II'S REVOLUTIONARY LXP CRAFTSMANSHIP SERIES: WITNESS BEAUTY BEYOND PLATEAU - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/sk-iis-revolutionary-lxp-craftsmanship-series-witness-beauty-beyond-plateau\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SK-II'S REVOLUTIONARY LXP CRAFTSMANSHIP SERIES: WITNESS BEAUTY BEYOND PLATEAU\" \/>\n<meta property=\"og:description\" content=\"Inspired by time-honored art of ceramic restoration Kintsugi, SK-II’s most crafted, exclusive, and luxurious skincare makes time an ally not an\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/sk-iis-revolutionary-lxp-craftsmanship-series-witness-beauty-beyond-plateau\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-01T12:05:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnasia.com\/media2\/2155442\/1_Logo.jpg?p=medium600\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/sk-iis-revolutionary-lxp-craftsmanship-series-witness-beauty-beyond-plateau\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/sk-iis-revolutionary-lxp-craftsmanship-series-witness-beauty-beyond-plateau\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"SK-II’S REVOLUTIONARY LXP CRAFTSMANSHIP SERIES: WITNESS BEAUTY BEYOND PLATEAU\",\"datePublished\":\"2024-09-01T12:05:10+00:00\",\"dateModified\":\"2024-09-01T12:05:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/sk-iis-revolutionary-lxp-craftsmanship-series-witness-beauty-beyond-plateau\/\"},\"wordCount\":1646,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"Pr Newswire\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/sk-iis-revolutionary-lxp-craftsmanship-series-witness-beauty-beyond-plateau\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/sk-iis-revolutionary-lxp-craftsmanship-series-witness-beauty-beyond-plateau\/\",\"name\":\"SK-II'S REVOLUTIONARY LXP CRAFTSMANSHIP SERIES: WITNESS BEAUTY BEYOND PLATEAU - 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