{"id":59178,"date":"2024-09-09T00:04:52","date_gmt":"2024-09-09T00:04:52","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/09\/09\/guideline-launches-first-cross-media-ad-spend-visibility-into-china\/"},"modified":"2024-09-09T00:04:52","modified_gmt":"2024-09-09T00:04:52","slug":"guideline-launches-first-cross-media-ad-spend-visibility-into-china","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/guideline-launches-first-cross-media-ad-spend-visibility-into-china\/","title":{"rendered":"Guideline Launches First Cross-Media Ad Spend Visibility into China"},"content":{"rendered":"
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Advertisers, Media Now Able to Track Chinese Ad Demand with Guideline <\/i><\/b><\/p>\n

SYDNEY<\/span>, Sept. 9, 2024<\/span> \/PRNewswire\/ —\u00a0Guideline, the world’s leading provider of advertising intelligence and media planning solutions,\u00a0has today delivered the first cross-media visibility into Chinese media expenditure with the launch of its single-source Chinese ad spend solution.<\/p>\n

\"China<\/a>
China boasts the largest share of digital revenue amongst Guideline Pool markets.<\/span> <\/div>\n

This expansion of Guideline into China<\/span> gives all media stakeholders the first cross-media view of ad spend into one of the world’s largest ad markets.<\/p>\n

China<\/span> is the sixth country in which Guideline publishes ad spend data sourced from its unique partnerships with the world’s leading media agencies, giving global advertisers, media owners, and platforms the ability to gain an accurate, single-sourced view of media and product category demand across the US, UK, Australia<\/span>, Canada<\/span>, NZ markets, and now China<\/span>.<\/p>\n

Designed in partnership with Guideline’s SMI China Agency Advisory Board, comprised of senior leaders from each contributing media agency, the offering is specifically curated for international advertisers and others with interests in the Chinese Mainland media market.<\/p>\n

“We are very excited about the insights we have created with our global partners. Our data delivers the first cross-media view of ad spend trends in China<\/span>, and with such a large proportion of ad spend going to China<\/span>, Guideline is the only solution for industry players who need to understand how to maximize their investments in this important market,” said David Hahn<\/span>, Guideline COO.<\/p>\n

In Guideline Spend, Chinese ad expenditure is reported in RMB and updated monthly. According to Guideline Pool contributors,<\/p>\n