{"id":59315,"date":"2024-09-12T00:04:30","date_gmt":"2024-09-12T00:04:30","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/09\/12\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/"},"modified":"2024-09-12T00:04:30","modified_gmt":"2024-09-12T00:04:30","slug":"rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/","title":{"rendered":"Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality"},"content":{"rendered":"<div>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1422977\/Rakuten_Advertising_Hz_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 12, 2024<\/span> \/PRNewswire\/ &#8212; Rakuten Advertising, the leading global affiliate marketing network, announced the launch of its AI-driven Partnership Discovery solution for advertisers in the <span class=\"xn-location\">Asia-Pacific<\/span> (APAC) market. This innovative solution, which has already transformed how advertisers find new partners in the US and UK, will empower advertisers in the Rakuten Advertising APAC network to identify the most effective publisher partners for high-performance affiliate campaigns.<\/p>\n<p>In addition to its new availability to advertisers in the APAC region, Partnership Discovery now has new industry-leading search functionality that relies on network performance data to uncover valuable publisher audiences. This functionality provides advertisers with a unique solution for identifying publishers with a proven history of selling a specific brand.<\/p>\n<p>&#8220;This expansion of Partnership Discovery is part of our ongoing initiative to be a leader in affiliate marketing innovation and harness the power of AI to deliver stronger partnerships with publishers,&#8221; says <span class=\"xn-person\">Nick Stamos<\/span>, CEO of Rakuten Advertising. &#8220;With our vast database of transactional data, use of advanced machine learning models, and a robust AI-forward infrastructure, Rakuten Advertising is leading the way to help brands unlock efficient affiliate and influencer marketing strategies.&#8221;<\/p>\n<p>Partnership Discovery enables advertisers to:<\/p>\n<ul type=\"disc\">\n<li><b>Assign products with an accurate category tag <\/b>from Google&#8217;s Product Taxonomy<\/li>\n<li><b>Analyze billions of annual sales <\/b>delivered through the Rakuten Advertising network to\u00a0<b>identify the publishers that deliver the best performance\u00a0<\/b>in their product category<\/li>\n<li><b>Offer advertisers alternative search terms and categories\u00a0<\/b>to find optimal publisher partners to reach audiences at both category and product levels<\/li>\n<\/ul>\n<p>The new brand search functionality builds on the existing AI capabilities of Partnership Discovery and unlocks the capability for advertisers to:<\/p>\n<ul type=\"disc\">\n<li><b>Search by brand name <\/b>to receive recommendations for publishers with a proven history of selling specific brands<\/li>\n<li><b>Identify publishers that reach niche audiences<\/b>, such as luxury buyers, by searching for high-end brand names, allowing advertisers to tap into specific, high-value consumer segments<\/li>\n<\/ul>\n<p>Partnership Discovery, including the new brand search functionality, is available now to all Rakuten Advertising clients in the APAC, US and UK markets. For more information, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4251406-1&amp;h=3809229303&amp;u=http%3A%2F%2Fwww.rakutenadvertising.com%2F&amp;a=www.rakutenadvertising.com\" target=\"_blank\" rel=\"nofollow noopener\">www.rakutenadvertising.com<\/a>.<\/p>\n<p><b>About Rakuten Advertising<\/b>\u00a0<br \/>Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world&#8217;s top brands connect with unique, highly engaged audiences \u2013 from first impression to final sale. Backed by Affiliate Intelligence, industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond.<\/p>\n<p>A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755:\u00a0TOKYO), one of the world&#8217;s leading internet service companies. The company is headquartered in\u00a0San Mateo, <span class=\"xn-location\">California<\/span>, with offices throughout EMEA, APAC, LATAM, and\u00a0North America. Learn more at\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4251406-1&amp;h=611997906&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067403-1%26h%3D3432563020%26u%3Dhttp%253A%252F%252Fwww.rakutenadvertising.com%252F%26a%3DRakutenAdvertising.com&amp;a=RakutenAdvertising.com\" target=\"_blank\" rel=\"nofollow noopener\">RakutenAdvertising.com<\/a><\/b>.<\/p>\n<p>Media Contact: <a href=\"mailto:steven.shaw@rakuten.com\" target=\"_blank\" rel=\"nofollow noopener\">steven.shaw@rakuten.com<\/a><\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, Sept. 12, 2024 \/PRNewswire\/ &#8212; Rakuten Advertising, the leading global affiliate marketing network, announced the launch of its AI-driven Partnership Discovery solution for advertisers in the Asia-Pacific (APAC) market. This innovative solution, which has already transformed how advertisers find new partners in the US and UK, will empower advertisers in the Rakuten Advertising [&#8230;]\n","protected":false},"author":1,"featured_media":79226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, Sept. 12, 2024 \/PRNewswire\/ &#8212; Rakuten Advertising, the leading global affiliate marketing network, announced the launch of its AI-driv\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-12T00:04:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnasia.com\/media2\/1422977\/Rakuten_Advertising_Hz_Logo.jpg?p=medium600\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality\",\"datePublished\":\"2024-09-12T00:04:30+00:00\",\"dateModified\":\"2024-09-12T00:04:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/\"},\"wordCount\":481,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"Pr Newswire\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/\",\"name\":\"Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality - Biz and Live in Saigon\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\"},\"datePublished\":\"2024-09-12T00:04:30+00:00\",\"dateModified\":\"2024-09-12T00:04:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/english.saigonbiz.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"name\":\"Biz and Live in Saigon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\",\"name\":\"SaigonBiz Media\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"width\":512,\"height\":512,\"caption\":\"SaigonBiz Media\"},\"image\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SaigonbizGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/english.saigonbiz.com\/vn\"],\"url\":\"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality - Biz and Live in Saigon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/","og_locale":"en_US","og_type":"article","og_title":"Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality","og_description":"NEW YORK, Sept. 12, 2024 \/PRNewswire\/ &#8212; Rakuten Advertising, the leading global affiliate marketing network, announced the launch of its AI-driv","og_url":"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/","og_site_name":"Biz and Live in Saigon","article_publisher":"https:\/\/www.facebook.com\/SaigonbizGroup","article_published_time":"2024-09-12T00:04:30+00:00","og_image":[{"url":"https:\/\/mma.prnasia.com\/media2\/1422977\/Rakuten_Advertising_Hz_Logo.jpg?p=medium600"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/#article","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/"},"author":{"name":"admin","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6"},"headline":"Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality","datePublished":"2024-09-12T00:04:30+00:00","dateModified":"2024-09-12T00:04:30+00:00","mainEntityOfPage":{"@id":"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/"},"wordCount":481,"publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"articleSection":["Pr Newswire"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/","url":"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/","name":"Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality - Biz and Live in Saigon","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#website"},"datePublished":"2024-09-12T00:04:30+00:00","dateModified":"2024-09-12T00:04:30+00:00","breadcrumb":{"@id":"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/english.saigonbiz.com\/vn\/rakuten-advertising-expands-ai-powered-partnership-discovery-to-apac-market-with-new-brand-search-functionality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/english.saigonbiz.com\/vn\/"},{"@type":"ListItem","position":2,"name":"Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality"}]},{"@type":"WebSite","@id":"https:\/\/english.saigonbiz.com\/vn\/#website","url":"https:\/\/english.saigonbiz.com\/vn\/","name":"Biz and Live in Saigon","description":"","publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/english.saigonbiz.com\/vn\/#organization","name":"SaigonBiz Media","url":"https:\/\/english.saigonbiz.com\/vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","width":512,"height":512,"caption":"SaigonBiz Media"},"image":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaigonbizGroup"]},{"@type":"Person","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","caption":"admin"},"sameAs":["https:\/\/english.saigonbiz.com\/vn"],"url":"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/59315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/comments?post=59315"}],"version-history":[{"count":0,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/59315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media\/79226"}],"wp:attachment":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media?parent=59315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/categories?post=59315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/tags?post=59315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}