{"id":59510,"date":"2024-09-17T00:04:14","date_gmt":"2024-09-17T00:04:14","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/09\/17\/inside-the-dream-mugler-the-new-documentary\/"},"modified":"2024-09-17T00:04:14","modified_gmt":"2024-09-17T00:04:14","slug":"inside-the-dream-mugler-the-new-documentary","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/","title":{"rendered":"INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY"},"content":{"rendered":"<div>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2506592\/Mugler_Parfums_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>PARIS, <span class=\"xn-chron\">Sept. 16, 2024<\/span> \/PRNewswire\/ &#8212; <i>Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that takes the audience behind-the-scenes of key moments in the lead up to the French house&#8217;s 50<sup>th<\/sup> anniversary including the making of the Spring\/Summer 2024 runway show by <span class=\"xn-person\">Casey Cadwallader<\/span>.<\/i><\/p>\n<div id=\"prni_dvprnejpgb985left\" dir=\"ltr\" style=\"TEXT-ALIGN: center; WIDTH: 100%\">   <a href=\"https:\/\/mma.prnasia.com\/media2\/2506560\/Mugler_Poster.jpg?p=medium600\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpgb985left\" title=\"Inside The Dream: Mugler (C) Divison &amp; Torso\u200b\" src=\"https:\/\/mma.prnasia.com\/media2\/2506560\/Mugler_Poster.jpg?p=medium600\" alt=\"Inside The Dream: Mugler (C) Divison &amp; Torso\u200b\" align=\"middle\"><\/a>   <br \/>   <span>Inside The Dream: Mugler (C) Divison &amp; Torso\u200b<\/span>  <\/div>\n<p>\u00a0<\/p>\n<p>Since its first apparition on Earth in 1974, Mugler has become synonymous with fashion and fragrance that is fierce, fascinating, and fantastical. Rooted deeply in the entertainment industry and beloved by boundary-pushing performers such as Beyonc\u00e9, Lady Gaga, and <span class=\"xn-person\">Dua Lipa<\/span> for decades, Mugler is more than a house &#8211; it&#8217;s a movement, a true cultural force shaping pop culture with its unwavering commitment to empowerment and inclusivity. Mugler has long embodied the spirit of bold self-expression, continually redefining the art of trailblazing in the world of high fashion and avant-garde fragrance.<\/p>\n<p>This autumn, the French fashion house prepares to enthrall with <i>Inside the Dream: Mugler,<\/i> an exclusive documentary directed by Matthieu Menu and produced by Terminal 9. 60-minutes that dive deep into the conception and realization of key Mugler events in the lead up to the house&#8217;s 50th anniversary.<\/p>\n<p>The cinematic journey offers an unparalleled glimpse into the creative synapses and constellations with the Mugler universe, offering an intimate audience with Fashion Creative Director <span class=\"xn-person\">Casey Cadwallader<\/span>, blending unseen archive footage with runway backstage and behind-the-scenes of the iconic Angel and Alien fragrance campaigns starring <span class=\"xn-person\">Hunter Schafer<\/span> and <span class=\"xn-person\">Anok Yai<\/span>, respectively.<\/p>\n<p>The narrative is a celebration of a visionary heritage, exploring half a century of firsts &#8211; from <span class=\"xn-person\">Manfred Thierry Mugler&#8217;s<\/span> revolutionary impact on fashion and discovering the gourmand olfactive family with the Angel fragrance to <span class=\"xn-person\">Casey Cadwallader&#8217;s<\/span> spectacular fashion presentations and cutting-edge innovations. The documentary reveals the making of Zendaya&#8217;s show-stopping appearance in the chrome robot <i>Maschinenmensch<\/i> from the Fall\/Winter 1995-1996 &#8216;Cirque d&#8217;hiver&#8217; collection for the premier of Dune 2, capturing the electrifying essence of Mugler&#8217;s impact on the world&#8217;s red carpets.<\/p>\n<p><i>&#8220;50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director <span class=\"xn-person\">Casey Cadwallader<\/span>, the brand continues to honor <span class=\"xn-person\">Manfred Thierry Mugler&#8217;s<\/span> transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations.&#8221;<\/i>\u00a0Dani\u00e8le Lahana-Aidenbaum, Global Brand President Mugler Fashion &amp; Fragrances.<\/p>\n<p>Featuring iconic fashion figures associated with the house of Mugler such as <span class=\"xn-person\">Pat Cleveland<\/span>, <span class=\"xn-person\">Iman Bowie<\/span>, Zendaya, <span class=\"xn-person\">Paris Hilton<\/span>, Law Roach, as well as key insiders such as <span class=\"xn-person\">Casey Cadwallader<\/span> \u2013 Fashion Creative Director, <span class=\"xn-person\">Cyril Chapuy<\/span> &#8211; L&#8217;Or\u00e9al Luxe President , Dani\u00e8le Lahana-Aidenbaum &#8211; Global Brand President Mugler Fashion &amp; Fragrances, <span class=\"xn-person\">Olivier Cresp<\/span> &#8211; Master Perfumer DSM-FIRMENICH, just to name a few, and a colorful cast of creatives, the documentary captures the essence of empowerment and fierce spirit that has long defined the brand.<\/p>\n<p><i>Inside the Dream: Mugler <\/i>will be available to watch exclusively on Canal+ in <span class=\"xn-location\">France<\/span> from <span class=\"xn-chron\">September 25<\/span><sup>th<\/sup> and soon worldwide on selected platforms including Prime Video.<\/p>\n<p>\u00a0<\/p>\n<p>Oanna Lepron &#8211; <a href=\"mailto:Oanna.LEPRON@loreal.com\" target=\"_blank\" rel=\"nofollow noopener\">Oanna.LEPRON@loreal.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PARIS, Sept. 16, 2024 \/PRNewswire\/ &#8212; Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that takes the audience behind-the-scenes of key moments in the lead up to the French house&#8217;s 50th anniversary including the making of the Spring\/Summer 2024 runway show by Casey Cadwallader. Inside The Dream: [&#8230;]\n","protected":false},"author":1,"featured_media":79226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY\" \/>\n<meta property=\"og:description\" content=\"PARIS, Sept. 16, 2024 \/PRNewswire\/ &#8212; Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that tak\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-17T00:04:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnasia.com\/media2\/2506592\/Mugler_Parfums_Logo.jpg?p=medium600\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY\",\"datePublished\":\"2024-09-17T00:04:14+00:00\",\"dateModified\":\"2024-09-17T00:04:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/\"},\"wordCount\":517,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"Pr Newswire\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/\",\"name\":\"INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY - Biz and Live in Saigon\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\"},\"datePublished\":\"2024-09-17T00:04:14+00:00\",\"dateModified\":\"2024-09-17T00:04:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/english.saigonbiz.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"name\":\"Biz and Live in Saigon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\",\"name\":\"SaigonBiz Media\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"width\":512,\"height\":512,\"caption\":\"SaigonBiz Media\"},\"image\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SaigonbizGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/english.saigonbiz.com\/vn\"],\"url\":\"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY - Biz and Live in Saigon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/","og_locale":"en_US","og_type":"article","og_title":"INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY","og_description":"PARIS, Sept. 16, 2024 \/PRNewswire\/ &#8212; Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that tak","og_url":"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/","og_site_name":"Biz and Live in Saigon","article_publisher":"https:\/\/www.facebook.com\/SaigonbizGroup","article_published_time":"2024-09-17T00:04:14+00:00","og_image":[{"url":"https:\/\/mma.prnasia.com\/media2\/2506592\/Mugler_Parfums_Logo.jpg?p=medium600"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/#article","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/"},"author":{"name":"admin","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6"},"headline":"INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY","datePublished":"2024-09-17T00:04:14+00:00","dateModified":"2024-09-17T00:04:14+00:00","mainEntityOfPage":{"@id":"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/"},"wordCount":517,"publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"articleSection":["Pr Newswire"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/","url":"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/","name":"INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY - Biz and Live in Saigon","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#website"},"datePublished":"2024-09-17T00:04:14+00:00","dateModified":"2024-09-17T00:04:14+00:00","breadcrumb":{"@id":"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/english.saigonbiz.com\/vn\/inside-the-dream-mugler-the-new-documentary\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/english.saigonbiz.com\/vn\/"},{"@type":"ListItem","position":2,"name":"INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY"}]},{"@type":"WebSite","@id":"https:\/\/english.saigonbiz.com\/vn\/#website","url":"https:\/\/english.saigonbiz.com\/vn\/","name":"Biz and Live in Saigon","description":"","publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/english.saigonbiz.com\/vn\/#organization","name":"SaigonBiz Media","url":"https:\/\/english.saigonbiz.com\/vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","width":512,"height":512,"caption":"SaigonBiz Media"},"image":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaigonbizGroup"]},{"@type":"Person","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","caption":"admin"},"sameAs":["https:\/\/english.saigonbiz.com\/vn"],"url":"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/59510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/comments?post=59510"}],"version-history":[{"count":0,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/59510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media\/79226"}],"wp:attachment":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media?parent=59510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/categories?post=59510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/tags?post=59510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}