{"id":59534,"date":"2024-09-17T00:05:20","date_gmt":"2024-09-17T00:05:20","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/09\/17\/consumer-emphasis-on-value-and-need-based-spending-continues-in-august-reports-circana\/"},"modified":"2024-09-17T00:05:20","modified_gmt":"2024-09-17T00:05:20","slug":"consumer-emphasis-on-value-and-need-based-spending-continues-in-august-reports-circana","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/consumer-emphasis-on-value-and-need-based-spending-continues-in-august-reports-circana\/","title":{"rendered":"Consumer Emphasis on Value and Need-Based Spending Continues in August,  Reports Circana"},"content":{"rendered":"<div>\n<p><em>Final wave of back-to-school spending is delayed, but there are opportunities to disrupt evolving consumer behavior and future shopping seasons<\/em><\/p>\n<p>CHICAGO, Sept.  16, 2024  (GLOBE NEWSWIRE) &#8212; Traditional retail milestones, like the back-to-school shopping season, are being reshaped by changing consumer behavior, according to <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=eYro_CpOxINVJgX_tqQbKFSi7jxZzKgpb2jPzW9Sp34zHxz5jnatBeg_IreAZvyHc3XWlNowH0W9yvsvyy_0tQ==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Circana\">Circana<\/a>&#x2122;, a leading advisor on the complexity of consumer behavior. During the four weeks ending August 31, 2024, total U.S. retail sales revenue across the combined view of discretionary general merchandise and consumer packaged goods (CPG) declined 1% when compared to the same four weeks last year, and unit demand remained level. Year-over-year comparisons reveal a shift in performance, as sales revenue of each <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=P56JtdXKn2JsKC92N6a04nMiA-zwJIhhsMyY547q53fEYd_Q9_YUiqYeYhQ0JLu18dkfN2awtAkN3uCH-EYoGxTX6Y_ZcpioYE4ZDZThbR4=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"retail\">retail<\/a> segment declined slightly. Retail food and beverage sales revenue was 2% lower than last year, with flat unit sales. Both sales revenue and demand of non-edible CPG declined 1%. Once again, discretionary sales declined 3% in dollars, but unit sales grew 1%.<\/p>\n<p>\u201cConsumers are buying the same amount of product, but they are spending less, and that spending is aligned with current needs,\u201d said <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=skMklxatQzGK9jHDYvZJ9ukCvbXuZd3zvajxSI-zb5frdxFvIqwf477LK-V2PRXyGgfLJY3ntbR-Dml7XjcUB77DX7nnr2PrFLVQ9YCBzdRjffWTwKZFa0tAMFqmEiviw84Dyr6TzSGO3nVi15FwsS5F7MJsklIhCbCVYrm2dp7Bsw4OGhXiVNmk4JkYm6x6\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Marshal Cohen, chief retail industry advisor for Circana\">Marshal Cohen, chief retail industry advisor for Circana<\/a>. \u201cThe defined block of time when that back-to-school spending traditionally occurred has faded, now spread across three waves of shopping and multiple shopping seasons.\u201d<\/p>\n<p>This year\u2019s back-to-school spending is following a pattern similar to last year, but it\u2019s falling short of last year\u2019s performance. The first two waves of back-to-school shopping, which began in the early summer months with back-to-college preparation and retailer promotional events kicking off school supply purchases, continued through August. The need for school supplies and new shoes was apparent with the 4% increase in unit sales of both office supplies and leisure footwear. But the third wave of shopping, which focuses on the consumer wardrobe, was lacking in August as unit sales of apparel declined 3% compared to last year. America\u2019s casualization has depleted the importance of back-to-school shopping for fashion.<\/p>\n<p>While school necessities, like leisure footwear, portable beverageware, computers, tablets, and e-readers, were among the categories that rose to the top of the shopping list, innovation was a common thread across all of the fastest-growing discretionary general merchandise categories in August. Prestige beauty \u2014 namely hair, fragrance, and skincare \u2014 and toy building sets rounded out the top performers for the month, making it clear that innovations in design, functionality, and marketing are key to attracting consumers to spend outside their immediate need considerations.<\/p>\n<p>\u201cConsumers may be waiting for the weather to shift to buy what they need for changing temperatures, but with the right product or product message, marketers still can inspire desire-based purchases,\u201d added Cohen. \u201cGrowth opportunities lie in wait for marketers prepared to grab them at a new time, or with a new approach, diminishing the role of traditional shopping seasons and indicators. Lackluster back-to-school spending no longer signals soft holiday spending to follow; instead, there may be lingering benefits of pent-up demand.\u201d\u00a0<\/p>\n<p align=\"center\">###\u00a0<\/p>\n<p><strong>About Circana<\/strong>\u00a0<br \/>Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world\u2019s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet, so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. Learn more at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=rf8D6e_zgFM5P3klbdydGDxjBBjJMmlzYOMba58U6cVGuUeM3aIeEafVKiwHEW3ebfjZfbtOPbbiK7XqWB-llA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"www.circana.com\">www.circana.com<\/a>.\u00a0<\/p>\n<pre>CONTACT: Janine Marshall\r\nCircana\r\n516-625-2356\r\njanine.marshall@circana.com\r\n<\/pre>\n<p><img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/YzllYTIwODAtODRjNC00YzllLThlYzQtYmFiYzc1MTUyNjFhLTEyNjk3ODQ=\/tiny\/Circana.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Final wave of back-to-school spending is delayed, but there are opportunities to disrupt evolving consumer behavior and future shopping seasons CHICAGO, Sept. 16, 2024 (GLOBE NEWSWIRE) &#8212; Traditional retail milestones, like the back-to-school shopping season, are being reshaped by changing consumer behavior, according to Circana&#x2122;, a leading advisor on the complexity of consumer behavior. During [&#8230;]\n","protected":false},"author":1,"featured_media":59535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-59534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer Emphasis on Value and Need-Based Spending Continues in August, Reports Circana - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/consumer-emphasis-on-value-and-need-based-spending-continues-in-august-reports-circana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Emphasis on Value and Need-Based Spending Continues in August, Reports Circana\" \/>\n<meta property=\"og:description\" content=\"Final wave of back-to-school spending is delayed, but there are opportunities to disrupt evolving consumer behavior and future shopping seasons CHICAG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/consumer-emphasis-on-value-and-need-based-spending-continues-in-august-reports-circana\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-17T00:05:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2024\/09\/Circana.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/consumer-emphasis-on-value-and-need-based-spending-continues-in-august-reports-circana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/consumer-emphasis-on-value-and-need-based-spending-continues-in-august-reports-circana\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Consumer Emphasis on Value and Need-Based Spending Continues in August, Reports Circana\",\"datePublished\":\"2024-09-17T00:05:20+00:00\",\"dateModified\":\"2024-09-17T00:05:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/consumer-emphasis-on-value-and-need-based-spending-continues-in-august-reports-circana\/\"},\"wordCount\":570,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/consumer-emphasis-on-value-and-need-based-spending-continues-in-august-reports-circana\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/consumer-emphasis-on-value-and-need-based-spending-continues-in-august-reports-circana\/\",\"name\":\"Consumer Emphasis on Value and Need-Based Spending Continues in August, Reports Circana - 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