{"id":60382,"date":"2024-10-10T00:04:48","date_gmt":"2024-10-10T00:04:48","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/10\/10\/eneba-explains-how-brand-partnerships-with-the-digital-entertainment-marketplace-can-create-new-growth-opportunities\/"},"modified":"2024-10-10T00:04:48","modified_gmt":"2024-10-10T00:04:48","slug":"eneba-explains-how-brand-partnerships-with-the-digital-entertainment-marketplace-can-create-new-growth-opportunities","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/eneba-explains-how-brand-partnerships-with-the-digital-entertainment-marketplace-can-create-new-growth-opportunities\/","title":{"rendered":"Eneba Explains How Brand Partnerships with the Digital Entertainment Marketplace Can Create New Growth Opportunities"},"content":{"rendered":"<div>\n<p>Kaunas, Lithuania, Oct.  09, 2024  (GLOBE NEWSWIRE) &#8212; <img loading=\"lazy\" decoding=\"async\" data-state=\"draft\" height=\"197\" name=\"GNW_RichHtml_IMG\" src=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/0867040d-69d5-4bc8-831c-d8c143c761c2\/02-eneba.jpg\" title=\"02_Eneba.jpg\" width=\"350\"><\/p>\n<p>The leading digital entertainment marketplace\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TJW1YteGH3ZDakAmMiameuOKl45t1OyyEmt-e_L86ydOv2UYJYcKFcMPWpnUqM6FwsexZYTrP_ptjRFDyIyrdA==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Eneba\">Eneba<\/a>\u00a0shared its latest insight on how brand partnerships can help create new growth opportunities. The article features a range of recent successes for brand partnerships and details how precise targeting and tailor-made marketing solutions can boost business growth.<\/p>\n<p>\u201cBrand partnership campaigns on Eneba are designed to be a natural part of the shopping experience. It results in the highest engagement and conversion rates. They also leave a positive, long-lasting impression on millions of gamers who visit Eneba as their marketplace of choice,\u201d said \u017dygimantas Mik\u0161ta, co-founder and CMO of Eneba.<\/p>\n<p>Leveraging its team\u2019s extensive experience serving over 15 million buyers last year, the top digital entertainment marketplace has grown into a trusted ecosystem for gamers. The continuously expanding global business sees wide opportunities for collaboration and offers companies a clear way to secure the benefits of brand partnerships.<\/p>\n<ul>\n<li><b>Finding The Opportunity<\/b><\/li>\n<\/ul>\n<p>Companies invest heavily in various advertising formats as they search for user acquisition, conversion, and retention. Trends like UGC (user-generated content) are making rounds, especially around tech and entertainment but are difficult to monetize and succeed in performance.<\/p>\n<p>One thing that is often overlooked is partnerships with other brands. Mid-sized and big businesses connecting and exchanging audiences have a significant advantage because audiences don\u2019t perceive these collaborations as advertising or upsell but as an extra value to other products and services they already use.<\/p>\n<p>This approach is very apparent among gamers who are not only high spenders but also young and often looking for their first-time providers of credit cards, VPN, subscriptions, and other services. They\u2019re open and willing to try new things, especially when recommended by a brand they already trust their money with.<\/p>\n<ul>\n<li><b>Connecting with Engaged Gamers<\/b><\/li>\n<\/ul>\n<p>With 80% of users returning for their next purchase, Eneba has built a strong and loyal following among gamers who trust the marketplace to provide the best deals and recommendations. It\u2019s a highly-targeted audience that many brands look for.<\/p>\n<p>Instead of spending budgets on reaching broad audiences with low buying intent, companies can directly reach Eneba\u2019s gamer audience. Partnering with Eneba allows companies to combine their value proposition with seamless payments, rewards, exclusive deals, cashback, and other customizable features. It shortens the marketing funnel by directly reaching the most relevant audience with the highest buying intent.<\/p>\n<ul>\n<li><b>Building a Custom Brand Partnership<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" data-state=\"draft\" height=\"197\" name=\"GNW_RichHtml_IMG\" src=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/a95ed47d-b358-4547-ad95-753ffe73bef1\/03-surfshark-eneba.jpg\" title=\"03_Surfshark_Eneba.jpg\" width=\"350\"><\/p>\n<p>The one-fits-all approach in collaboration is no more. Unique tailor-made partnerships are the future. Eneba\u2019s partnership team combines the value proposition of both parties with marketing acquisition channels and monetization tools designed to meet specific goals and audience needs.<\/p>\n<p>Their latest collaboration with cybersecurity company Surfshark focused on acquiring new users. A time-limited trial offer was promoted with targeted front-page visibility and newsletters. It sold out within the first week and had to be restocked three times during the campaign. Eneba set up the product page, and handled the sales, payments, and code delivery, while users were directed to Surfshark\u2019s website to download their new cybersecurity solution.<\/p>\n<p>Both new partners and long-time Eneba vendors can benefit from additional visibility and unique features of custom brand partnership campaigns.<\/p>\n<p>Azteco\u2019s Bitcoin vouchers have been part of Eneba\u2019s gift card catalog for some time. The company approached the marketplace looking to increase its brand awareness and sales. Eneba achieved that by building a custom landing page to educate users about the security and ease of buying cryptocurrency vouchers. Traffic to the page was driven through front page visibility and search results. A custom upsell mechanic was also tailored to incentivize users to spend at least 50 EUR per purchase to lock in success.<\/p>\n<ul>\n<li><b>Seizing the Opportunity<\/b><\/li>\n<\/ul>\n<p>Instead of traditional paid advertising, brand partnerships open up new opportunities for mutual growth. Companies can reach new audiences and sell their products, while Eneba keeps delivering on its mission.<\/p>\n<p>\u201cPartnership campaigns let brands leverage our reach and the trust Eneba has among gamers, while for us it\u2019s a great retention tool and additional value for all users interested in discovering the joy of gaming\u201d \u2013 said Vytis Uogintas, co-founder and CEO of Eneba.<\/p>\n<p>The marketplace led users to choose their next gaming PC with OMEN and HP. It helped gamers upgrade their graphics cards with GIGABYTE, connect to teammates using Voicemod, and select their next gaming controller with GameSir. It even manufactured a limited-edition gaming energy drink with DUBBY and organized a fundraiser for the International Rescue Committee.<\/p>\n<p>Each partnership campaign is built around a custom idea and utilizes expertise across product and marketing fields to claim success within a specific target audience. Eneba\u2019s strong track record of custom brand partnerships shows its power to deliver results and the opportunity that awaits potential partners.<\/p>\n<p><b>About Eneba<\/b><\/p>\n<p>Eneba is a digital entertainment marketplace that served over 15 million buyers in 2023. Founded in 2018 by high school friends and avid gamers Vytis Uogintas and \u017dygimantas Mik\u0161ta, Eneba has rapidly grown into a trusted ecosystem for gamers. With a team of over 250 people worldwide, Eneba offers game keys, gift cards, and mobile top-ups at the best prices, backed by robust customer support and fraud prevention measures.<\/p>\n<p>Explore Eneba at\u00a0www.eneba.com<\/p>\n<p>Source:\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=3JnbzkFvXX_DCQvWPqTfra449TUZqCIyw_7lwDIE6wVVcHp54enUYJ-_fiIqg0HfNnreLSQLhKFKmfooxeboiPnm4KiMS9nI7WhGx72L6AjX9zonlic75pNIKVjXus218TYcQbcjgQU90arh_RjuWB9pKBEx184QXiNkZp7oNv-8LPRBK41w-cK0uwzq2Yef2mwVgRRphx7YsQgHYrmB-WSOY2jLcViSwH5eXNqm1YFZEJaCLye-WZvbsaeN625u6E2DwwZQrwO5FW6i6SfoYG2kpOPI6CXm_zxz_Z2BrX6Nl0neHVXv8Gshh8O_HGaWJNghkqmua5Z55yHC6BaNKyGnqecULtgMV6-nTQhVb6hv5fpss5P5l38epv2wi5TMHL8VKPPZe9MIaYrANX8v_pAYHsX2OCGxt4G57zrfllQ=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\">https:\/\/thenewsfront.com\/eneba-explains-how-brand-partnerships-with-the-digital-entertainment-marketplace-can-create-new-growth-opportunities\/<\/a><\/p>\n<pre>CONTACT: Eneba\r\n\r\nhttps:\/\/www.eneba.com\/\r\n\r\npr@eneba.com<\/pre>\n<p><img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/MTgwMDMxZTktMGI5OC00NGI0LWI1MzUtNTRlOWQ1YjYxYTY5LTUwMDEyODg3Mw==\/tiny\/Eneba.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kaunas, Lithuania, Oct. 09, 2024 (GLOBE NEWSWIRE) &#8212; The leading digital entertainment marketplace\u00a0Eneba\u00a0shared its latest insight on how brand partnerships can help create new growth opportunities. The article features a range of recent successes for brand partnerships and details how precise targeting and tailor-made marketing solutions can boost business growth. \u201cBrand partnership campaigns on Eneba [&#8230;]\n","protected":false},"author":1,"featured_media":60383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-60382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eneba Explains How Brand Partnerships with the Digital Entertainment Marketplace Can Create New Growth Opportunities - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/eneba-explains-how-brand-partnerships-with-the-digital-entertainment-marketplace-can-create-new-growth-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eneba Explains How Brand Partnerships with the Digital Entertainment Marketplace Can Create New Growth Opportunities\" \/>\n<meta property=\"og:description\" content=\"Kaunas, Lithuania, Oct. 09, 2024 (GLOBE NEWSWIRE) &#8212; The leading digital entertainment marketplace\u00a0Eneba\u00a0shared its latest insight on how brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/eneba-explains-how-brand-partnerships-with-the-digital-entertainment-marketplace-can-create-new-growth-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-10T00:04:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2024\/10\/02-eneba.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/eneba-explains-how-brand-partnerships-with-the-digital-entertainment-marketplace-can-create-new-growth-opportunities\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/eneba-explains-how-brand-partnerships-with-the-digital-entertainment-marketplace-can-create-new-growth-opportunities\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Eneba Explains How Brand Partnerships with the Digital Entertainment Marketplace Can Create New Growth Opportunities\",\"datePublished\":\"2024-10-10T00:04:48+00:00\",\"dateModified\":\"2024-10-10T00:04:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/eneba-explains-how-brand-partnerships-with-the-digital-entertainment-marketplace-can-create-new-growth-opportunities\/\"},\"wordCount\":883,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/eneba-explains-how-brand-partnerships-with-the-digital-entertainment-marketplace-can-create-new-growth-opportunities\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/eneba-explains-how-brand-partnerships-with-the-digital-entertainment-marketplace-can-create-new-growth-opportunities\/\",\"name\":\"Eneba Explains How Brand Partnerships with the Digital Entertainment Marketplace Can Create New Growth Opportunities - 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