{"id":61205,"date":"2024-11-01T00:04:55","date_gmt":"2024-11-01T00:04:55","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/11\/01\/looking-glass-photo-transforms-itself-into-an-outfitter-introducing-experiential-retail-concept-in-new-location\/"},"modified":"2024-11-01T00:04:55","modified_gmt":"2024-11-01T00:04:55","slug":"looking-glass-photo-transforms-itself-into-an-outfitter-introducing-experiential-retail-concept-in-new-location","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/looking-glass-photo-transforms-itself-into-an-outfitter-introducing-experiential-retail-concept-in-new-location\/","title":{"rendered":"Looking Glass Photo Transforms Itself into an Outfitter, Introducing Experiential Retail Concept in New Location"},"content":{"rendered":"<div>\n<p><em>Hallmark of Full-Service Photography Boutique is Personalized Guidance and Experiences, from Coaching Sessions and Workshops to Excursions and More<\/em><\/p>\n<p align=\"left\">BERKELEY, Calif., Oct.  31, 2024  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=y84i0kWFqyie7YvDA5kw1defiIxNtFY0DQ7VtV_tKrSoojUZNWJa-PX0HPqf0crQZPdjPqdiMp6MTkEhchPltWyWnKQegy-Y9H-6X6f0dZjBuXD4DePspIZ-YqJdXd94\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Looking Glass Photo &amp; Camera\">Looking Glass Photo &amp; Camera<\/a>, a community-first business dedicated to empowering photographers at all levels, today launched a new retail concept and announced that it has moved into a new location at 2239 Fifth St in Berkeley, CA, 94710.<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=wTY-a6AuqxIGX6dVuTY3vw-Jjv2FX5JipVwH5BXCNDLCBcOFnW61tgrGcipzj63sKNWxma2ryqht3tov-vRikffSSI2vPyh7xbdQ2aRmTpL37rLhsUz72d7-TyllmVBY\" rel=\"nofollow noopener\" target=\"_blank\" title=\"More than just cameras\">More than just cameras<\/a>, Looking Glass Photo &amp; Camera Store is bringing customers a new experiential outfitting approach, offering a 360-degree photographic experience. This new approach features personalized consultations, workshops, and courses in-store as well as the opportunity to shop online. Looking Glass is also taking photography education and experiences out of the store with excursions from whale watching in Monterey and small group day trips.<\/p>\n<p>The new retail concept disrupts traditional online and in-store shopping experiences for photographers everywhere.<\/p>\n<p>\u201cA growing number of people are seeking the relationship-based, mom-and-pop experiences of the past,\u201d said Elliott Abrams, Property Manager at Fourth Street Berkeley. Looking Glass\u2019 new focus on offering a unique, highly personalized, and community-based experience is a great example of this small business renaissance that we\u2019re now witnessing. The business is a perfect addition to our diverse West Berkeley mix of offerings, including retail shops and boutiques &#8211; many of which are women-owned.\u201d<\/p>\n<p>\u201cOur priority is helping people capture life\u2019s important moments and achieve their creative goals, so we\u2019re very excited to announce our new 5th Street boutique and with it a new, consultative approach for savvy photographers and beginners alike who want to get the most out of their craft,\u201d said Jen Waicukauski, owner of Looking Glass Photo &amp; Camera Store and Certified Naturalist. \u201cOur new location and menu of services allow us to tailor products and services to each customer\u2019s needs, goals and creative pursuits.\u201d<\/p>\n<p>\u201cLooking Glass is a great example of how local, independent-owned small businesses are bringing back a focus on values and culture,\u201d said Andrew Keen,\u201d San Francisco Bay Area-based technology entrepreneur, broadcaster and author. \u201cThe Internet, including online shopping and surfing, has already been proven to be an extremely lonely place. Through its new approach, Looking Glass is helping to reverse this trend with in-person experiences that force us to step away from the screen and learn from others who may have differing perspectives and points of view.\u201d<\/p>\n<p>The full list of Looking Glass\u2019 experiential, consultative and collaborative learning selections include:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt;\">Consultative sessions to match an individual\u2019s photographic goals with the right equipment \u2013 outfitting the consumer most appropriately.<\/li>\n<li><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=xQQajDk9XAbWG-U1zWc6ANZ0mrXZPEp4GG89wWoPAsRfiIGF2iCg0d-3W7UuqiWMQPjDd9zYgfE-eSdYSEBOYdnYrWe1GvklOr-euUELfyn3VSuFYC3F7yauGtTFejoz\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Multiple workshops and courses\">Multiple workshops and courses<\/a>, which will be available monthly.<\/li>\n<li>Local one-day Photowalks, excursions and outings to popular locations.<\/li>\n<li><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_Nlzzl6krgb5hCmdrARoC8mZB0HrNhGeb2GFNJgPC8AHqSlkI943ai-ky7I_auAg4Fno0Cl6TEcRw-j-3ERmd3Fwx9Ix0pzev7EXA1OdSnMSmO8vU-gNz4LiFEISAIVI\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Equipment rentals\">Equipment rentals<\/a>, letting customers try equipment before they buy or offering them the option of renting versus buying.<\/li>\n<li>Small group photographic tours. Locations and dates will be announced in 2025.<\/li>\n<li>And much more to come, including community-based photo clubs and social events.<\/li>\n<\/ul>\n<p>In addition, Looking Glass Photo will soon launch Looking Glass After Hours, Community, Connection, and Cameras. This once-monthly in-person event will feature different topics and offer the opportunity to share images and engage with other Looking Glass customers and photo enthusiasts, focusing on using the lens to connect with the world around us.<\/p>\n<p><strong>About Looking Glass Photographic Outfitters<\/strong><\/p>\n<p>More than just a camera store and founded in 1971, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=y84i0kWFqyie7YvDA5kw1defiIxNtFY0DQ7VtV_tKrSBuZzg6ur2q4TWMhuxbpbuMCgK9_aPC7N6yac6TMy49nuRnFaokjBZC3yDSIyPmP88Adqg9NeVaQwRtV5QQy75MkOlsnlUuuNCJs3Q4wySQQ==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"Looking Glass Photo &amp; Camera Store\">Looking Glass Photo &amp; Camera Store<\/a> is a community-first business dedicated to empowering photographers at all levels. Whether you are a seasoned pro or just starting out, Looking Glass is your trusted partner and resource for personalized guidance and curated experiences. From photo coaching sessions and opportunities to connect with fellow enthusiasts to excursions and photographic expeditions locally and abroad, Looking Glass provides the tools, knowledge, and support that both in-store and online clients need to confidently grow in their craft. Committed to sustainable practices and fostering the highest levels of creativity, Looking Glass delivers an innovative approach that disrupts traditional online and in-store shopping experiences for photographers everywhere. To learn more, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ckb8OL7H4p_7yuz33sLKY-jwDBK4MzVFjTcewrj799xIDFnzQvPazXLP-0rAcxpQPcLM6DBThlRtzPGErdr9YDpLwn0od2bTI0goaXgIO1Exit9_2_A953QJPBixmA0S\" rel=\"nofollow noopener\" target=\"_blank\" title=\"www.lookingglassphoto.com\">www.lookingglassphoto.com<\/a>.<\/p>\n<p>Media Contact:<br \/>Andrea Corry<br \/>TopMind PR &amp; Marketing<br \/>(925) 640-5482<br \/><u><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-nE2lRrpP5B5BCicpkgYmCKyxoM1NEB9H6jr1qCJFpzZSByOGpGC_TjJQZv5dZWfhx1Ac-GivAEsJ5dnFyiYsJuqrCQtujvXZPyyF43DQkc=\" rel=\"nofollow noopener\" target=\"_blank\" title=\"andrea@topmindpr.com\">andrea@topmindpr.com<\/a><\/u><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/NTM3NDA3NjItMzA0Yy00NTBiLWE0MDEtNzkxNzllNDY5NmUxLTUwMDEyOTY0OA==\/tiny\/Looking-Glass-Photo-Camera.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hallmark of Full-Service Photography Boutique is Personalized Guidance and Experiences, from Coaching Sessions and Workshops to Excursions and More BERKELEY, Calif., Oct. 31, 2024 (GLOBE NEWSWIRE) &#8212; Looking Glass Photo &amp; Camera, a community-first business dedicated to empowering photographers at all levels, today launched a new retail concept and announced that it has moved into [&#8230;]\n","protected":false},"author":1,"featured_media":61206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-61205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - 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