{"id":61223,"date":"2024-11-01T00:05:59","date_gmt":"2024-11-01T00:05:59","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/11\/01\/wndr-alpines-shepherd-snowboard-named-one-of-time-magazines-best-inventions-of-2024\/"},"modified":"2024-11-01T00:05:59","modified_gmt":"2024-11-01T00:05:59","slug":"wndr-alpines-shepherd-snowboard-named-one-of-time-magazines-best-inventions-of-2024","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/wndr-alpines-shepherd-snowboard-named-one-of-time-magazines-best-inventions-of-2024\/","title":{"rendered":"WNDR Alpine\u2019s Shepherd Snowboard Named one of Time Magazine\u2019s Best Inventions of 2024"},"content":{"rendered":"<div>\n<p><em>Utah-Based Ski and Board Maker Pioneers Use of Algae and Biotechnology, Paves a More Renewable Way Forward in the Outdoor Industry and Beyond<\/em><\/p>\n<p align=\"left\">Salt Lake City, Utah, Oct.  31, 2024  (GLOBE NEWSWIRE) &#8212; <em>Time Magazine<\/em> announced its list of the best inventions of 2024, recognizing <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-IuhJ4eQftIqfyUqvUo66OikwmV8XL5EtI1JBQoqS80YzpjgqHs4dJVxaaWz5egcHwcSa3_TbOKA-Ld4eCtlFQ==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>WNDR Alpine<\/u><\/a>\u2019s <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_4iamvaYWJXA7jQOCd87x9DPzXSack0DoShE16RkEkbEecK3zdz3GDeeb7iWA2rF4raNm0muKm9bQ2rKZ2PFTywGsVB2WaXVxLwzOKaNEcPcA_xsDxGw1tHKbH_x1sASFdZ0Bu1l5Et-7uKbVQQDWQ==\" rel=\"nofollow noopener\" target=\"_blank\" title=\"\"><u>Shepherd snowboard<\/u><\/a> in the Outdoor category for its development and innovative use of the first materials in the world developed specifically for skis and snowboards and made with cutting-edge biotechnology.<\/p>\n<p>\u201cWe developed the Shepherd from the conviction that through biotechnology and materials science, we could outperform petroleum-based materials, even in the most demanding applications. This board is on the market today as real life, tangible evidence that with biotechnology, a renewable future is indeed achievable,\u201d said Xan Marshland, WNDR Alpine\u2019s Manager of Brand Development. \u201cThis board is now being ridden on mountains worldwide and garnering accolades from athletes, mountain safety professionals, and passionate enthusiasts alike. And while the Shepherd speaks directly to our community of winter sports athletes, the materials inside it can be scaled for use far beyond the outdoor industry.\u201d<\/p>\n<p align=\"justify\"><strong><u>Replacing Petroleum with Performance-Oriented Materials Derived from Microalgae Oil<\/u><\/strong><\/p>\n<p>By taking biomaterials innovation out of the lab and onto the mountain, the Shepherd represents a groundbreaking achievement in environmentally responsible product design. The Shepherd features components derived from microalgae oil and from reclaimed production waste and was developed at WNDR\u2019s Design Lab in Salt Lake City explicitly for use in a snowboard. Specific innovations include:<\/p>\n<ul type=\"disc\">\n<li><strong>Algal Wall: <\/strong>a biobased cast polyurethane sidewall derived from microalgae oil, formulated to deliver better damping performance than a traditional, petroleum-based ABS sidewall. This translates to less vibration transferred from the snow to the rider &#8211; enabling greater confidence at speed, especially on variable snow surfaces. The beauty of this property is its universal benefit &#8211; allowing expert and professional riders to push their limits at the upper end of the sport, while simultaneously helping boost confidence and stability under more intermediate riders.\n<\/li>\n<li><strong>Algal Core:<\/strong> a composite of domestically sourced aspen and microalgae-based polyurethane hard foam, which reduces weight and provides optimal damping characteristics. Continued iteration on Algal Core also enabled the WNDR design team to engineer the right amount of torsional flex &#8211; a crucial characteristic in enabling responsive turn initiation in a snowboard.\n<\/li>\n<li><strong>Spiral Plate:<\/strong> a binding insert derived from our own production waste. Spiral Plate simultaneously diverts waste from the landfill and delivers better binding screw retention strength than the traditional insert construction that it replaces.\n<\/li>\n<\/ul>\n<p>As a whole, the Shepherd\u2019s biobased and recycled components work together to uphold WNDR\u2019s philosophy that through materials innovation, it can genuinely improve product performance.<\/p>\n<p><strong><u>Microalgae Oil and a Post-Petroleum Future<\/u><\/strong><\/p>\n<p>Microalgae oil is produced through industrial fermentation in stainless steel fermenters, with very minimal water, energy, and land use inputs. It\u2019s also highly scalable, meaning that the material discoveries animated in products like the Shepherd can quickly be scaled and custom formulated to meet the demands of the many industries that currently rely on petroleum-based materials.<\/p>\n<p>Adoption of this technology is already growing across the outdoor industry, with materials pioneered by WNDR Alpine being adopted into premium water skis by HO Sports and kite surf boards by Duotone via partnership with board technology innovator SWS.<\/p>\n<p>The next step forward will involve further adoption across the outdoor industry and beyond.<\/p>\n<hr>\n<p align=\"justify\"><strong>About WNDR Alpine<\/strong><br \/>WNDR Alpine was launched by biotechnology company Checkerspot in 2019 to empower outdoor athletes with higher performing products made from a better source of oil. Every WNDR Alpine product is equipped with materials derived from microalgae &#8211; a biobased resource. Using microalgae oil, WNDR Alpine engineers high performance materials and ingredients for use in our award-winning skis, snowboards, and technical apparel. The Phase Series represents the next chapter of the brand\u2019s mission to bring performance from biomanufacturing into more facets of the outdoor athlete\u2019s daily life. Algae in, petroleum out.<\/p>\n<pre>CONTACT: Tim LeRoy\r\nBluBird Communications\r\nTim@blubirdco.com<\/pre>\n<p><img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/MWRmZmMwOWUtMThkNi00OTNhLTljYzEtOTQ2NWMzNmQ4ODE0LTUwMDEyOTY0NA==\/tiny\/WNDR-Alpine.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Utah-Based Ski and Board Maker Pioneers Use of Algae and Biotechnology, Paves a More Renewable Way Forward in the Outdoor Industry and Beyond Salt Lake City, Utah, Oct. 31, 2024 (GLOBE NEWSWIRE) &#8212; Time Magazine announced its list of the best inventions of 2024, recognizing WNDR Alpine\u2019s Shepherd snowboard in the Outdoor category for its [&#8230;]\n","protected":false},"author":1,"featured_media":61224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-61223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - 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