{"id":62597,"date":"2024-12-11T00:05:09","date_gmt":"2024-12-11T00:05:09","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2024\/12\/11\/who-what-wear-unveils-festive-arcade-inspired-most-wanted-holiday-fun-house-pop-up-in-la\/"},"modified":"2024-12-11T00:05:09","modified_gmt":"2024-12-11T00:05:09","slug":"who-what-wear-unveils-festive-arcade-inspired-most-wanted-holiday-fun-house-pop-up-in-la","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/who-what-wear-unveils-festive-arcade-inspired-most-wanted-holiday-fun-house-pop-up-in-la\/","title":{"rendered":"Who What Wear Unveils Festive, Arcade-Inspired \u2018Most Wanted: Holiday Fun House\u2019 Pop-Up in LA"},"content":{"rendered":"<div>\n<p align=\"justify\">LOS ANGELES, Dec.  10, 2024  (GLOBE NEWSWIRE) &#8212; Future\u2019s leading fashion and beauty media brand <strong><em>Who What Wear<\/em><\/strong> hosted its first-ever <strong>Most Wanted: Holiday Fun House<\/strong> at Ground Level Studios in Los Angeles, inviting attendees to get playful this holiday gifting season with a nostalgic, arcade-style experience in partnership with <strong>Burt&#8217;s Bees<\/strong>, <strong>Sally Beauty<\/strong>, <strong>Free People<\/strong>, <strong>FP Movement<\/strong>,<strong> JLab <\/strong>and <strong>Vogue Eyewear<\/strong>.<\/p>\n<p align=\"justify\">On Saturday, December 7, the festive pop-up offered <em>Who What Wear<\/em> fans in the LA area the opportunity to connect with the e-commerce powerhouse\u2019s popular &#8220;Most Wanted&#8221; editorial franchise IRL. Guests partook in a range of playful activities, such as carnival-esque games, a photo booth and on-theme concessions from <strong>Yellow Owl, Via Carota Cocktails, Lesser Evil Popcorn<\/strong> and <strong>Kaleidoscope Juice<\/strong>, all while having the opportunity to snag some of the most-wanted gifts and wishlist items from the brand partners involved.<\/p>\n<p align=\"justify\">\u200b\u201cOur goal with this event was to create an engaging experience that offered <em>Who What Wear\u2019s<\/em> audiences an opportunity to connect with the brand and our partners on a deeper level,\u201d said <strong>Hillary Kerr, Chief Content Officer of <\/strong><strong><em>Who What Wear <\/em><\/strong><strong>and<\/strong><strong><em> Marie Claire <\/em><\/strong><strong>and Senior Vice President of Women + Luxury at Future<\/strong>. \u201cThis pop-up accomplishes just that, all while driving buzz and engagement for our amazing partners and leaning into the expertise of our in-house branded content studio, Future Creative, for something that truly felt exclusive and one-of-a-kind for our guests.\u201d<\/p>\n<p align=\"justify\">\u201cDuring this crowded holiday season, it&#8217;s more important than ever for brands to find a way to stand out,\u201d says <strong>Sharon Yi, Senior Vice President of Future Creative<\/strong>. \u201cWe saw gamification as an opportunity to inspire joy in the brand-to-consumer holiday experience while bringing one of <em>Who What Wear<\/em>\u2019s most popular franchises to life in a playful, memorable way for our audience. Who doesn\u2019t love the nostalgia and thrill of playing arcade and carnival games?\u201d<\/p>\n<p align=\"justify\">\u201cIt was exciting to see the \u200b<em>W\u200bho What Wear<\/em> brand come to life in Los Angeles, engaging our audience of trend-conscious shoppers with brands that suit their style,\u201d added<strong> Elizabeth Bagdasarian, Senior Vice President of Sales at Future. <\/strong>\u201cBy interacting with guests in-person, the Most Wanted: Holiday Fun House provided our clients and brand partners with an unmatched opportunity to connect with their target consumers on a personal level in the final stretch of the peak holiday season.\u201d<\/p>\n<p align=\"justify\">Beyond the unique brand-driven experiences and integrations on-site, the event delivered prime opportunities for content capturing to be amplified across social media.<\/p>\n<p align=\"justify\">To see more of the action from the <em>Who What Wear<\/em> Most Wanted: Holiday Fun House, follow <em>Who What Wear <\/em>on social media and check out the Fun House online experience.<\/p>\n<p><u>MORE INFORMATION:<\/u><br \/>Instagram: @whowhatwear <br \/>TikTok: @whowhatwear<br \/>WhatWhatWear.com: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=IX91Y3EgP7Rki12zUvBPLsiUMQLp6dSe6wDX9urK-j9v2ZIEBkaSrNmmmRCyPNoBAyYGAihBQXfnKZRkZlI0ATql9UPOPSNBYRUcXAZOfNCJSLD5o6OApDkGOOngvJbe-ZCW0Mmp83Pfntfa64p89i_eL2SZeDQP3IY3IHZR7XRlWCiOxVAOz_zIccUyn9NQtMZTowgnzAUafQfK6lGyXcZbaR4AZj8-gI1hcu-e-wI=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>https:\/\/www.whowhatwear.com\/fashion\/shopping\/most-wanted-holiday-fun-house<\/u><\/a><\/p>\n<p align=\"justify\"><u>About <\/u><em><u>Who What Wear<\/u><\/em><u>, a Future Company<\/u><br \/><em>Who What Wea<\/em>r is a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of <em>Who What Wear <\/em>as your most trusted style and shopping resource. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4VEiQik1dvZF-FCMj0wklRcuf0izaBYbD1n4viQk1aqRvrdb1OUq0x3Y-dGScNhw_DkWb8_pjH7SxFLm6iQwhvs3XkrTfLVMHCP4cmJNPLc=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>www.whowhatwear.com<\/u><\/a><\/p>\n<p align=\"justify\">Media Inquiries\/Hi-res Image Requests:<\/p>\n<p align=\"justify\">Nicole Martineau<\/p>\n<p align=\"justify\">nicole.martineau@futurenet.com<\/p>\n<p>Photos accompanying this announcement are available at:<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=IX91Y3EgP7Rki12zUvBPLpTjF0Gn9WKV7OH0zvQqKdubUdsklMx0--Dq14tIcEMk-wsWPv8K47Fqv7n8hFXrW49bSG6yWKQ_eNZKVWVu32RysWlIo2VE_jYzmwesgnGaOKNn6-g-753o-v3_0VUNjmFHQ23bmEZVNI3ldJqGwf7MRV8F94onTjH3h12JjEaBs2HymlkIMxPrcjp3ZG595J2-paoJTKYUYoBWw0LdghxGqyyCJTXqfhQanBxEt0C8L7IOzw8MQLWMVsl-Tl30Jg==\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/d20b4059-4b5a-47d4-ac20-0f81ba7149ea<\/a><\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=IX91Y3EgP7Rki12zUvBPLpTjF0Gn9WKV7OH0zvQqKdubUdsklMx0--Dq14tIcEMkv9DxCNx7TU-StcNLDSgP-JTCZU0DN_lutpVd1fP5ds-DtwyG73rzFFQ9FEmIhboxWz7NDSn6h9lFOKxckza2DqWNVq2ZMcOA86l5KlQWNnC8t49Xmvdknzcd1odFECPfQCBBzJ6iT08-xclWa-t1d7nf8eaEwSdYOeV4Br58OzIEBjKGN2_GgOjarE6KMJGxQKs1Y4DtxiJyRuY4iLETFw==\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/06e367ec-6195-4798-bee7-06f3501cc99e<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YmU2ODEzMjUtNGM4My00Y2Y3LTljZTctZjU2ZmI4Yjg4OWNmLTEzMDEyMzk=\/tiny\/Future.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LOS ANGELES, Dec. 10, 2024 (GLOBE NEWSWIRE) &#8212; Future\u2019s leading fashion and beauty media brand Who What Wear hosted its first-ever Most Wanted: Holiday Fun House at Ground Level Studios in Los Angeles, inviting attendees to get playful this holiday gifting season with a nostalgic, arcade-style experience in partnership with Burt&#8217;s Bees, Sally Beauty, Free [&#8230;]\n","protected":false},"author":1,"featured_media":62598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-62597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - 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