{"id":63267,"date":"2025-01-03T00:06:29","date_gmt":"2025-01-03T00:06:29","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/01\/03\/comscore-appoints-new-chief-marketing-officer\/"},"modified":"2025-01-03T00:06:29","modified_gmt":"2025-01-03T00:06:29","slug":"comscore-appoints-new-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/comscore-appoints-new-chief-marketing-officer\/","title":{"rendered":"Comscore Appoints New Chief Marketing Officer"},"content":{"rendered":"
\n

Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for\u00a0brand and product marketing expertise<\/em><\/p>\n

RESTON, Va., Jan. 02, 2025 (GLOBE NEWSWIRE) — Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic advertising, product marketing and revenue strategy for some of the most well-known companies in the industry.<\/p>\n

For 25 years, Comscore has driven measurement innovation to match changing consumer behaviors with their various touchpoints. With the convergence of digital and real-world experiences, and the rapid growth of streaming and programmatic, Comscore will leverage Keller’s previous successes to write the next chapter of measurement innovation and continue to facilitate collaboration across the modern media ecosystem.<\/p>\n

Since September 2024, Keller has been an advisor to Comscore\u2019s leadership team, focusing on simplified positioning, creative strategy and go-to-market efforts, including the launch of evergreen franchises the Comscore Data Divas<\/em> and Barbershop, Beauty and Local Buzz<\/em>.<\/p>\n

Keller was previously head of market intelligence and global product strategy at Samsung Ads, where she developed foundational product positioning and helped launch Samsung DSP. She later joined Quantcast, an AI powered DSP, as global head of product marketing. Jackelyn was trained at some of the most iconic media brands, such as Discovery Communications and Turner Broadcasting, working in their ad sales, marketing, and pricing teams. This experience positions her uniquely to elevate Comscore\u2019s brand and streamline its messaging for today\u2019s fragmented media landscape.<\/p>\n

\u201cI\u2019m thrilled to welcome Jackelyn to the executive team. She will play a crucial role in shaping the company\u2019s future as we continue to innovate and deliver unparalleled value to our partners,\u201d said Jon Carpenter, Comscore Chief Executive Officer. \u201cHer background in operations, product and revenue strategy, paired with her exceptional talent for positioning and creating accessible branding, exemplifies our unwavering commitment to empowering our clients in this rapidly evolving media landscape. We are confident that her leadership will drive our mission forward and elevate our efforts to help our clients thrive.\u201d<\/p>\n

\u201cAs a company that\u2019s been trailblazing measurement innovation and ensuring objectivity for over 25 years, I\u2019m delighted to join Comscore during this transformative time in which consumers are in the driver’s seat,\u201d Keller said. \u201cWith Comscore\u2019s rich assets, we will continue lighting the way for the industry, serving as the bridge to a largely programmatic future as well as writing the measurement playbook for streaming, local, and national measurement.\u201d<\/p>\n

As a strategy consultant and board advisor, Keller thrives on helping purpose-driven organizations of every size bring offerings to market in a more thoughtful, differentiated, and simplified manner. She holds a Bachelor of Arts in English communications, with a minor in political science, from Yeshiva University. She earned an MBA from the Fordham Gabelli School of Business, where she has been an adjunct professor since Fall 2021.<\/p>\n

About Comscore <\/strong>
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.<\/p>\n

Media <\/strong>
Marie Scoutas\u00a0\u00a0
Comscore, Inc.
press@comscore.com<\/a>\u00a0<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/fa7a4d40-887d-45cf-9a40-9885d277af8e<\/a><\/p>\n

\"\"<\/div>\n","protected":false},"excerpt":{"rendered":"

Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for\u00a0brand and product marketing expertise RESTON, Va., Jan. 02, 2025 (GLOBE NEWSWIRE) — Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, […]\n","protected":false},"author":1,"featured_media":63268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-63267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"\nComscore Appoints New Chief Marketing Officer - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/comscore-appoints-new-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Appoints New Chief Marketing Officer\" \/>\n<meta property=\"og:description\" content=\"Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for\u00a0brand and product marketing expertise RESTON, Va., Jan. 02, 2025\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/comscore-appoints-new-chief-marketing-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-03T00:06:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/01\/Comscore-Inc-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/comscore-appoints-new-chief-marketing-officer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/comscore-appoints-new-chief-marketing-officer\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Comscore Appoints New Chief Marketing Officer\",\"datePublished\":\"2025-01-03T00:06:29+00:00\",\"dateModified\":\"2025-01-03T00:06:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/comscore-appoints-new-chief-marketing-officer\/\"},\"wordCount\":604,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/comscore-appoints-new-chief-marketing-officer\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/comscore-appoints-new-chief-marketing-officer\/\",\"name\":\"Comscore Appoints New Chief Marketing Officer - 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