{"id":64421,"date":"2025-02-07T00:03:00","date_gmt":"2025-02-07T00:03:00","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/02\/07\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/"},"modified":"2025-02-07T00:03:00","modified_gmt":"2025-02-07T00:03:00","slug":"circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/","title":{"rendered":"Circana Expands Largest U.S. Receipt Panel to 200,000 Static Panelists"},"content":{"rendered":"
\n

Receipt panel expansion redefines Circana\u2019s Complete Consumer solution by combining consumer packaged goods, general merchandise, beauty, and foodservice insights in one unified view<\/em><\/p>\n

Chicago, Feb. 06, 2025 (GLOBE NEWSWIRE) — Circana™<\/a> has reached a significant milestone by expanding its groundbreaking Complete Consumer receipt panel to 200,000 static households. This panel, which is the largest omnichannel consumer insights panel in the U.S., provides unparalleled consumer insights, empowering brands to make bold, confident decisions. Circana\u2019s static panel, which differs from other panels that claim to have engaged or active consumers, tracks purchasing behavior for the same set of consumers over time. The expanded static panel enhances the capabilities of Circana\u2019s Complete Consumer™ solution, delivering unmatched insights of consumer purchase behavior across consumer packaged goods (CPG), general merchandise, beauty, and foodservice, all in one place.<\/p>\n

For the first time, businesses have a complete picture of consumer decision-making, enabling them to analyze cross-category trends and understand market impacts with unprecedented clarity. This game-changing solution empowers companies to develop effective marketing and sales strategies, ensuring they stay ahead in today\u2019s dynamic marketplace. <\/p>\n

\u201cCircana is dedicated to delivering the largest U.S. panel of static users, which is the gold standard for delivering the most precise data in the industry and empowering businesses to uncover the full impact of consumer behavior across multiple categories,\u201d said Patty Altman, president of Global Solutions at Circana. \u201cBy integrating CPG, general merchandise, beauty, and foodservice insights into a single, cohesive view, we are simplifying the way brands understand consumer decision-making, helping them to act with greater clarity and confidence.\u201d <\/p>\n

By employing its superior benchmarking capabilities and aligning to retailer point-of-sale (POS) data, which includes 90% census POS data, Circana delivers a gold-standard dataset that reflects the actual products sold. Only panels calibrated to POS data offer the \u201cmarket truth,\u201d ensuring clients receive insights they can trust to reflect the reality of the market.<\/p>\n

\u201cStreamlining our Complete Consumer solution means our clients receive the most comprehensive view of consumer purchase behavior, with unparalleled breadth, depth, and granularity,\u201d added Altman.<\/p>\n

Learn how<\/a> Circana\u2019s expanded Complete Consumer solution can transform business insights.<\/p>\n

About Circana\u00a0<\/b>
Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world\u2019s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. Learn more at\u00a0circana.com<\/a>.<\/p>\n

CONTACT: Shelley Hughes\r\nCircana\r\n+1 312-731-1782\r\nShelley.Hughes@circana.com\r\n<\/pre>\n
\"\"<\/div>\n","protected":false},"excerpt":{"rendered":"
Receipt panel expansion redefines Circana\u2019s Complete Consumer solution by combining consumer packaged goods, general merchandise, beauty, and foodservice insights in one unified view Chicago, Feb. 06, 2025 (GLOBE NEWSWIRE) — Circana™ has reached a significant milestone by expanding its groundbreaking Complete Consumer receipt panel to 200,000 static households. This panel, which is the largest omnichannel […]\n","protected":false},"author":1,"featured_media":64422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-64421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"\nCircana Expands Largest U.S. Receipt Panel to 200,000 Static Panelists - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Circana Expands Largest U.S. Receipt Panel to 200,000 Static Panelists\" \/>\n<meta property=\"og:description\" content=\"Receipt panel expansion redefines Circana\u2019s Complete Consumer solution by combining consumer packaged goods, general merchandise, beauty, and foodse\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-07T00:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/02\/Circana.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Circana Expands Largest U.S. Receipt Panel to 200,000 Static Panelists\",\"datePublished\":\"2025-02-07T00:03:00+00:00\",\"dateModified\":\"2025-02-07T00:03:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/\"},\"wordCount\":445,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/\",\"name\":\"Circana Expands Largest U.S. Receipt Panel to 200,000 Static Panelists - Biz and Live in Saigon\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\"},\"datePublished\":\"2025-02-07T00:03:00+00:00\",\"dateModified\":\"2025-02-07T00:03:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/english.saigonbiz.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Circana Expands Largest U.S. Receipt Panel to 200,000 Static Panelists\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"name\":\"Biz and Live in Saigon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\",\"name\":\"SaigonBiz Media\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"width\":512,\"height\":512,\"caption\":\"SaigonBiz Media\"},\"image\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SaigonbizGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/english.saigonbiz.com\/vn\"],\"url\":\"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Circana Expands Largest U.S. Receipt Panel to 200,000 Static Panelists - Biz and Live in Saigon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/","og_locale":"en_US","og_type":"article","og_title":"Circana Expands Largest U.S. Receipt Panel to 200,000 Static Panelists","og_description":"Receipt panel expansion redefines Circana\u2019s Complete Consumer solution by combining consumer packaged goods, general merchandise, beauty, and foodse","og_url":"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/","og_site_name":"Biz and Live in Saigon","article_publisher":"https:\/\/www.facebook.com\/SaigonbizGroup","article_published_time":"2025-02-07T00:03:00+00:00","og_image":[{"width":1,"height":1,"url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/02\/Circana.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/#article","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/"},"author":{"name":"admin","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6"},"headline":"Circana Expands Largest U.S. Receipt Panel to 200,000 Static Panelists","datePublished":"2025-02-07T00:03:00+00:00","dateModified":"2025-02-07T00:03:00+00:00","mainEntityOfPage":{"@id":"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/"},"wordCount":445,"publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"articleSection":["People"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/","url":"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/","name":"Circana Expands Largest U.S. Receipt Panel to 200,000 Static Panelists - Biz and Live in Saigon","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#website"},"datePublished":"2025-02-07T00:03:00+00:00","dateModified":"2025-02-07T00:03:00+00:00","breadcrumb":{"@id":"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/english.saigonbiz.com\/vn\/circana-expands-largest-u-s-receipt-panel-to-200000-static-panelists\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/english.saigonbiz.com\/vn\/"},{"@type":"ListItem","position":2,"name":"Circana Expands Largest U.S. Receipt Panel to 200,000 Static Panelists"}]},{"@type":"WebSite","@id":"https:\/\/english.saigonbiz.com\/vn\/#website","url":"https:\/\/english.saigonbiz.com\/vn\/","name":"Biz and Live in Saigon","description":"","publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/english.saigonbiz.com\/vn\/#organization","name":"SaigonBiz Media","url":"https:\/\/english.saigonbiz.com\/vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","width":512,"height":512,"caption":"SaigonBiz Media"},"image":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaigonbizGroup"]},{"@type":"Person","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","caption":"admin"},"sameAs":["https:\/\/english.saigonbiz.com\/vn"],"url":"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/64421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/comments?post=64421"}],"version-history":[{"count":0,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/64421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media\/64422"}],"wp:attachment":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media?parent=64421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/categories?post=64421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/tags?post=64421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}