{"id":67955,"date":"2025-05-19T12:02:16","date_gmt":"2025-05-19T12:02:16","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/05\/19\/mass-beauty-us-sales-growth-outperforms-in-q1-as-prestige-remains-flat-circana-reports\/"},"modified":"2025-05-19T12:02:16","modified_gmt":"2025-05-19T12:02:16","slug":"mass-beauty-us-sales-growth-outperforms-in-q1-as-prestige-remains-flat-circana-reports","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/mass-beauty-us-sales-growth-outperforms-in-q1-as-prestige-remains-flat-circana-reports\/","title":{"rendered":"Mass Beauty US Sales Growth Outperforms in Q1, as Prestige Remains Flat, Circana Reports"},"content":{"rendered":"<div>\n<p><em>Fragrance maintains its position as the top-performing category<\/em><\/p>\n<p>CHICAGO, IL, May  19, 2025  (GLOBE NEWSWIRE) &#8212; U.S. prestige beauty industry sales revenue remained flat in the first quarter (Q1) of 2025, compared to the same period in 2024, according to <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0urUKVSzS1TpLxCJ1Z85omvPejE8jTgF8KQal8GtDGmxhYfdOIbGGG9GYRXLq7H8zcm2I34uKJ8dR-JAvxhiXQ==\" rel=\"nofollow\" target=\"_blank\" title=\"Circana\">Circana<\/a><u> LLC<\/u>. In comparison, mass market beauty sales experienced a year over year dollar increase of 3% \u2013 marking the first time in several years when the mass channel has outpaced prestige.<\/p>\n<p>Price increases contributed to the stronger performance in the mass market, as unit sales were down 1%. Overall softness for prestige beauty in Q1 was driven primarily by consumer pullback in January, which improved in February and further improved in March, when in-store sales experienced a lift. In fact, all beauty categories experienced prestige market growth in March.<\/p>\n<p>Looking at sales by category, <b>fragrance<\/b> continues to hold its place as the top-performer, with Q1 dollar sales up 4% in the prestige channel and 8% in the mass market. In prestige outlets, gift sets outperformed thanks to mini and travel size sets, with an increase of 45%. High concentrations including eau de parfums and parfums continued to drive the greatest impact on growth.<\/p>\n<p>Maintaining its position as the largest prestige beauty category based on sales volume, prestige <b>makeup<\/b> experienced a slight decline of 1% based on dollars. Though the face and eye segments were challenged, stick formats have been a bright spot. In fact, stick eye shadow and stick foundation each grew double digits, outperforming their counterparts that come in more traditional forms. Overall lip makeup sales remained flat; however, lip liner and other lip makeup which includes lip oils and lip balms grew.<\/p>\n<p>The <b>skincare<\/b> category experienced a decline of 3% in dollars, but units sold grew by 1% in the prestige channel. In mass, the category posted growth in terms of both dollars and units, which is notable given that skincare was the most challenged beauty category in prestige retail. Skincare\u2019s prestige performance was driven by declines in facial skincare, notably key areas such as face serum, face exfoliator, and lip treatment. Conversely, body and sun care segments continued to grow. Body sprays, serums, deodorants, and hand soaps all grew by double-digits, and sun care-related products from sunscreen to self-tanners grew, as well.<\/p>\n<p>The <b>hair<\/b> category emerged as one of the strongest within prestige beauty in Q1, growing by 4% in dollars and experiencing single-digit growth in the mass market, as well. In prestige, styling products were the top driver, increasing by 12%. Emphasizing the importance of hair wellness, scalp care products continued to grow in sales, as well as those addressing hair thinning, hair loss, and heat protection. <\/p>\n<p>\u201cThe beauty industry will continue to stabilize following its tremendous growth streak in prestige, even as some categories such as fragrance will continue to surge,\u201d said <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=VRngLd_oVhjuXPXWehu0-b0ZbFNOxLGlWAsnlVIsQuKg9p8gD7PxRRPklbi7hyaR656lV050UhDJxSnnFTjIL6xrStq39IN4btX75NGujLhnCRL3_i2oTJsqs8_tNy6dBIRkz9mm30JhBIVqpaldDujGR0TvWnzxs5h7f7ug4R1y4B1OGdzCyVexg6_I2CK3\" rel=\"nofollow\" target=\"_blank\" title=\"Larissa Jensen, global beauty industry advisor at Circana\">Larissa Jensen, global beauty industry advisor at Circana<\/a>. \u201cThe macro landscape of 2025 presents a complex mix of factors that will shape industry dynamics. When navigating through what we can\u2019t control, we as an industry must prepare where we can \u2013 through strategies that include creating brand value beyond price and focusing on compelling value propositions and high-margin innovations to appeal to consumers.\u201d<\/p>\n<p><b>About<\/b> <b>Circana <\/b><br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0urUKVSzS1TpLxCJ1Z85okjcmaQgFJDtQLYAmphrzPF9p9qb5_cVeghR8tGDZuXnXjgqVzhi55L3e5yNXgFFGA==\" rel=\"nofollow\" target=\"_blank\" title=\"Circana\">Circana<\/a> is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana\u2019s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana\u2019s Liquid Data\u00ae technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.\u00a0\u00a0 <\/p>\n<pre>CONTACT: Shelley Hughes\r\nCircana\r\n+1 312-731-1782\r\nShelley.Hughes@IRIworldwide.com\r\n<\/pre>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YjAxNTlmMzktZGJlYi00NDBlLTlkYTktY2VjYTc5OTk5MzMwLTEyNjk3ODQtMjAyNS0wNS0xOS1lbg==\/tiny\/Circana.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fragrance maintains its position as the top-performing category CHICAGO, IL, May 19, 2025 (GLOBE NEWSWIRE) &#8212; U.S. prestige beauty industry sales revenue remained flat in the first quarter (Q1) of 2025, compared to the same period in 2024, according to Circana LLC. In comparison, mass market beauty sales experienced a year over year dollar increase [&#8230;]\n","protected":false},"author":1,"featured_media":79226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-67955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mass Beauty US Sales Growth Outperforms in Q1, as Prestige Remains Flat, Circana Reports - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/mass-beauty-us-sales-growth-outperforms-in-q1-as-prestige-remains-flat-circana-reports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mass Beauty US Sales Growth Outperforms in Q1, as Prestige Remains Flat, Circana Reports\" \/>\n<meta property=\"og:description\" content=\"Fragrance maintains its position as the top-performing category CHICAGO, IL, May 19, 2025 (GLOBE NEWSWIRE) &#8212; U.S. prestige beauty industry sales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/mass-beauty-us-sales-growth-outperforms-in-q1-as-prestige-remains-flat-circana-reports\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T12:02:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Circana.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/mass-beauty-us-sales-growth-outperforms-in-q1-as-prestige-remains-flat-circana-reports\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/mass-beauty-us-sales-growth-outperforms-in-q1-as-prestige-remains-flat-circana-reports\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Mass Beauty US Sales Growth Outperforms in Q1, as Prestige Remains Flat, Circana Reports\",\"datePublished\":\"2025-05-19T12:02:16+00:00\",\"dateModified\":\"2025-05-19T12:02:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/mass-beauty-us-sales-growth-outperforms-in-q1-as-prestige-remains-flat-circana-reports\/\"},\"wordCount\":628,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/mass-beauty-us-sales-growth-outperforms-in-q1-as-prestige-remains-flat-circana-reports\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/mass-beauty-us-sales-growth-outperforms-in-q1-as-prestige-remains-flat-circana-reports\/\",\"name\":\"Mass Beauty US Sales Growth Outperforms in Q1, as Prestige Remains Flat, Circana Reports - 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