{"id":68529,"date":"2025-06-03T12:02:07","date_gmt":"2025-06-03T12:02:07","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/06\/03\/big-idea-ventures-and-mars-petcare-launch-2025-global-pet-food-innovation-program-in-collaboration-with-aak-buhler-and-givaudan\/"},"modified":"2025-06-03T12:02:07","modified_gmt":"2025-06-03T12:02:07","slug":"big-idea-ventures-and-mars-petcare-launch-2025-global-pet-food-innovation-program-in-collaboration-with-aak-buhler-and-givaudan","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/big-idea-ventures-and-mars-petcare-launch-2025-global-pet-food-innovation-program-in-collaboration-with-aak-buhler-and-givaudan\/","title":{"rendered":"Big Idea Ventures and Mars Petcare Launch 2025 Global Pet Food Innovation Program in Collaboration with AAK, B\u00fchler, and Givaudan"},"content":{"rendered":"<div>\n<ul type=\"disc\">\n<li>Building on the success of last year&#8217;s program, the second round aims to find the next cohort of trailblazers who can deliver innovation in the sustainable pet food space.<\/li>\n<li>Startups from around the world are invited to apply, with selected participants to showcase their solutions at the Asia-Pacific Agri-Food Innovation Summit.<\/li>\n<li>The program continues to unite leading food and pet care experts to accelerate sustainable pet food innovation.<\/li>\n<\/ul>\n<p>NEW YORK, June  03, 2025  (GLOBE NEWSWIRE) &#8212; Following the success of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TltAMkxVuJ0PZLEvDOFnAwphfQqLslJzQSsK2MHa6Tw4ZS3tujPnSyjyFWKK5ibbUF-fTxMQc0pINZ1RvERKBK9vdz7ZfnzBm5R_7i1bJ0m5MHBtNwKEmY68BXsHFcMaD56fqRXYE0IBKB-PyGpR9dXIly95-PFsWmLq-SAjt6jcAbaRBickA6n6z0nn29_rxeRFGvXwo8eTSeJRGdK615o1izrJpm8wywQS628AHbLhUJxMHWulwlg7Uk0CfVjZNHrWORCHSm16r4FkSizC3ipcUCu9C8FProndO4aWQoWt01FuFd6AC-t1SRO452Ie\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>last year\u2019s program<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=j8vzUXaFa7Fg9CBzw958dJIIIcUhWnO5NHW9LCDzc08k3sQhB_2_jfbGg52YnP3j40axx-x9Txf59u3PVYzMSDZq0vr-qA3L1QwbeqHVnOM=\" rel=\"nofollow\" target=\"_blank\" title=\"Big Idea Ventures\">Big Idea Ventures<\/a> and Mars Petcare will launch the second round of the Next Generation Pet Food Program, in collaboration with AAK, B\u00fchler, and Givaudan.<\/p>\n<p>This initiative aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients, sustainable fats and proteins, and advanced processing technologies.<\/p>\n<p>Mars is exploring alternative ingredients in its pet food products to create more sustainable, future-ready nutrition.\u00a0As consumer preference evolves Mars is working to give pet parents the opportunity to make more environmentally conscious choices, while taking steps to reduce its own carbon footprint.<\/p>\n<p>This year, Givaudan, a global leader in taste and wellbeing, joins AAK and B\u00fchler as a collaborator, offering expertise in ingredient innovation and product development for humans and pets.<\/p>\n<p>Andrew D. Ive, Founder and Managing General Partner of Big Idea Ventures, stated: \u201cWorking with Mars last year was fantastic! We want to take the learnings and implement them on a big scale as we continue to search for and develop sustainable solutions for the pet food ecosystem. Last year, the teams from Mars Petcare, B\u00fchler, and AAK offered invaluable insights to our startups. Now, by integrating Givaudan into the mix, we will further enhance the resources available to the startups we choose.\u201d<\/p>\n<p>Paul Gardner, Commercial VP, Mars Pet Nutrition added: \u201cWe must invest in innovation to help us source the best ingredients and build a future where the planet stays healthy, and where people and their pets are thriving. We\u2019re excited to be launching the second round of this program harnessing the creativity of startups, alongside partners that share our vision.\u201d<\/p>\n<p>\u201cWe were thrilled at the enthusiastic response we got from last year\u2019s program. It is a testament that innovative startups are the driving force behind the future of sustainable pet nutrition. The program offers a unique opportunity for visionary entrepreneurs to collaborate with leading industry experts, access state-of-the-art technology, and accelerate their impact on the global petfood market. I encourage all startups with bold ideas and a passion for transformation to apply and help us shape a healthier, more sustainable future for pets and planet alike,\u201d said Dr. Ian Roberts, CTO at B\u00fchler Group.<\/p>\n<p>Niall Sands, President Commercial Innovation and Development, AAK, shared that the company is excited to support pet food innovators to bring nutrition and health-promoting functionality to our beloved pets. They look forward to exploring how innovation in this space is helping pet parents support and care for our 4-legged family members.<\/p>\n<p>Fabio Campanile, Global Head of Science &amp; Technology, Givaudan Taste &amp; Wellbeing, noted, \u201cGivaudan is excited to be part of this program as it presents a unique opportunity to collaborate with innovative startups and partners, paving the way for a more sustainable and enriching world for pets. We look forward to building on our current capabilities in the pet food space as well as exploring new technologies.\u201d<\/p>\n<p>Companies selected for the program will benefit from expert guidance, potential commercial partnerships, and the opportunity to showcase their solutions on a global stage at Asia-Pacific Agri-Food Innovation Summit in Singapore from November 4\u20136, 2025.<\/p>\n<p>Winners of the 2024 Global Pet Food Innovation Program include <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=q9h9YGgATmc1w0SKXXFEWwko1uYDqFxE22NNKDMrD7_GV7mVxjLX4S7OWcS_uHAr-LcUmhuf3hJSCcpZ-nJwkTWn_hYF7xX_-fv1YklBMbs=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>BiomeMega<\/u><\/a>, Anomaly Bio, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=KODZwCq0Q8s8-nNLtMVt_YJNH2VYsAT54lOqvwe7lS0Dq34rcHOXqbmaCAgv5Y7Y70tbODhL6JQyUpMx0xisAERYft0mZz4smjhCzZEkbrA=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>KIDEMIS<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CpLFFtBZeKBwhncRBJGex9KnuNZoyKIcHUHn2D_jztXb4u2Yk_VCYwSOjARX71za9ZlAnI238mZv18aI8lmG7sdexoXGHy6lGIEY93aS0LnZ0jmn2yXh3MJjGu3oCte5Ez8xctyrh7N2ene08GTvbQ==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>String Bio Private Limited<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=MaQya0DydeQITP1OEyGNTscFK_FnS2y4Ntj_Gk_6Se5QEjkiduk6xslJwRlLU0kUZrdglAPHhzyaPTAKsJ2dLSjBo7WAibdqmm2P7Lb847g=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>MiAlgae<\/u><\/a>, who have been under the mentorship of Big Venture Idea, Mars, AAK and B\u00fchler. The startups have gained insights from top pet food experts and collaborated with leading CPG, ingredient, and technology companies to further develop their concepts with the potential to develop future long-term collaborations.<\/p>\n<p>The program is open to startups from around the world, with a strong preference for scalable solutions that can demonstrate real-world impact and sustainability. While APAC-based startups are preferred, companies from all geographies are encouraged to apply.<\/p>\n<p>For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0vYlOo3ekvee6YkAuisfzJ2k-jIpbR3dFvRUAz6APIcl1wTl5lDq-_Zb3uSfPihVSy1yvgTEvtUvknXe_Lf4BpvoE4s3zlwDZ6DAZQRopTQtGmmhJEMFdb8kOjKKvXrYxKyRpfF12vG8DLzulQZEAg==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>bigideaventures.com\/petfoodprogram<\/u><\/a>. Interested startups are encouraged to apply <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=3IQvs5YI9q0gWi8MXjLoIphZE_Iqp9hC452WuErjKknlZyrTH0LiiGoQMupxdujnUgneF8Bww7eZaUqMlVn1xB0GBmuVoS8Ku_MsG3E0Gns=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>here<\/u><\/a> as early as possible and will be able to do so until July 16.<\/p>\n<p><strong>Media contacts:<\/strong><\/p>\n<p>B\u00fchler:<br \/>Dalen Jacomino Panto, Media Relations Manager<br \/>B\u00fchler AG, 9240 Uzwil, Switzerland<br \/>Phone: +41 71 955 37 57<br \/>Mobile: +41 79 900 53 88<br \/>E-mail: dalen.jacomino_panto@buhlergroup.com<\/p>\n<p>Katja Hartmann, Media Relations Manager<br \/>B\u00fchler AG, 9240 Uzwil, Schweiz<br \/>Mobile: +41 79 483 68 07<br \/>E-mail: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8QysEry29cOEOaEZvat0c8y2X6q5_1DvJ5b4p-8wtVtMGeRqnlToNOXbuHIyWuHMCHeHlZ-F0lisxPoXF8iboOUXhtBqEHfz-zE6EgkboYSPAykbmAuhaK0d8eCowVmQ\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>katja.hartmann@buhlergroup.com<\/u><\/a><\/p>\n<p>Givaudan:<br \/>Jeff Peppet, Content and Communications Director, T&amp;W<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=pMwDaqfgeprC2AUPVQjNJFrIt5aeFy6jK13lLVMXjVv9nJkg__j3OOcQleCEZSNLQ3aE5F1ivcilnqF6Co40fjL9fodkr2OZZ2ItgeU4ca4faqiuHSxA1KUvjSzPI1Pz\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>jeff.peppet@givaudan.com<\/u><\/a><br \/>+1 513 293 3740<\/p>\n<p>AAK:<br \/>Carl Ahlgren<br \/>Head of Investor Relations and Corporate Communication<br \/>IR, Communications and Brand<br \/>Malmo, Sweden<br \/>+46706810734<br \/>carl.ahlgren@aak.com<\/p>\n<p>Mars:<br \/>Alex Lloyd, Global R&amp;D Communications Senior Manager<br \/>Email: alex.lloyd@effem.com<\/p>\n<p>Big Idea Ventures:<br \/>259 Nassau St Ste 2, #1292 Princeton, NJ 08542<br \/>Shruti Salkar<br \/>Email: news@bigideaventures.com<\/p>\n<hr>\n<p><strong>About the Partners<\/strong><\/p>\n<p><strong>Big Idea Ventures<\/strong><\/p>\n<p>Big Idea Ventures is the leading investor in food and agri technology globally. As one of the most active investors in the food-tech, agri-tech, and materials science sectors, we focus on identifying and investing in the most innovative and sustainable technology companies around the world. We collaborate with universities for tech transfer and by combining capital, knowledge, and partnerships, we drive economic growth and help to create food ecosystems. Our collaborations with leading corporations and governments aim to support entrepreneurs, scientists, and engineers in solving some of the world&#8217;s biggest challenges. Big Idea Ventures has teams in New York, Paris and Asia and has invested in more than 120 companies across 30 countries.<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ppJYYzhDTjdvZaaYRWgeoPRMk5KHoITJ5cjn9piHRODVpZmTupdBvlWzQukpLRhE1digVwz0ijaYcmpsnALknwsHFlppryPDx9mTiVrMJGtTzibUsjLAd9EFl4ep5QI4\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>www.bigideaventures.com<\/u><\/a><\/p>\n<p><strong>Mars, Incorporated<\/strong><\/p>\n<p>Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world\u2019s best-loved brands including ROYAL CANIN\u00ae, PEDIGREE\u00ae, WHISKAS\u00ae, CESAR\u00ae, DOVE\u00ae, EXTRA\u00ae, M&amp;M\u2019S\u00ae, SNICKERS\u00ae and BEN\u2019S ORIGINAL&#x2122;. Our international networks of pet hospitals, including BANFIELD&#x2122;, BLUEPEARL&#x2122;, VCA&#x2122; and ANICURA&#x2122; span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business\u00a0ANTECH\u00ae offers breakthrough capabilities in pet diagnostics. The Mars Five Principles \u2014 Quality, Responsibility, Mutuality, Efficiency and Freedom \u2014 inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=FLOkEr0RCidAAdDupWKAll0M1SL-Z3aMe_b5rMS6-cMjRIFUFMeVBHabmyc4RDfVo7sIBetWQxUCNzr-w8KWKA==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>www.mars.com<\/u><\/a><\/p>\n<p><strong>AAK<\/strong><\/p>\n<p>Everything AAK does is about Making Better Happen&#x2122;. We specialize in plant-based oils and fats, the value-adding ingredients in many products people love to consume. We make these products better tasting, healthier, and more sustainable. At the heart of AAK\u2019s offer is Customer Co-Development, combining our desire to understand what Making Better Happen&#x2122; means for each customer, with the unique flexibility of our production assets, and deep knowledge of products and industries, including Chocolate &amp; Confectionery, Bakery, Dairy, Plant-based Foods, Special Nutrition, Foodservice, and Personal Care. Our 4,100 employees support our close collaboration with customers through 25 regional sales offices, 16 dedicated Customer Innovation Centers, and with the support of more than 20 production facilities. Listed on Nasdaq Stockholm and headquartered in Malm\u00f6, Sweden, AAK has been Making Better Happen&#x2122; for more than 150 years.<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qiaXHU8-8j9FnVahJ7k_WHE1daT_zTAsLyXaWslB2GVLei0ync1crQRpUSURpilkLioNy1qccgFy53sI-9gRzg==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>www.aak.com<\/u><\/a><\/p>\n<p><strong>B\u00fchler<\/strong><\/p>\n<p>B\u00fchler is driven by its purpose of creating innovations for a better world, balancing the needs of economy, humanity, and nature in all its decision-making processes. Billions of people come into contact with B\u00fchler technologies as they cover their basic needs for food and mobility every day. Two billion people each day enjoy foods produced on B\u00fchler equipment; and one billion people travel in vehicles manufactured using parts produced with B\u00fchler solutions. Countless people wear eyeglasses, use smartphones, and read newspapers and magazines \u2013 all of which depend on B\u00fchler process technologies and solutions. Having this global relevance, B\u00fchler is in a unique position to turn today\u2019s global challenges into sustainable business. As a technology partner for the food, feed, and mobility industries, B\u00fchler has committed to having solutions ready to multiply by 2025 that reduce energy, waste, and water by 50% in the value chains of its customers. It also proactively collaborates with suppliers to reduce climate impacts throughout the value chain. In its own operations, B\u00fchler has developed a pathway to achieve a 60% reduction of greenhouse gas emissions by 2030 (Greenhouse Gas Protocol Scopes 1 &amp; 2, against a 2019 baseline). B\u00fchler spends up to 5% of turnover on research and development annually to improve both the commercial and sustainability performance of its solutions, products, and services. In 2023, some 12,500 employees generated a turnover of CHF 3.0 billion. As a Swiss family-owned company with a history spanning 164 years, B\u00fchler is active in 140 countries around the world and operates a global network of 105 service stations, 30 manufacturing sites, and Application &amp; Training Centers in 25 locations.<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ppJYYzhDTjdvZaaYRWgeoDwoZJYuf5PU2B7j5MU4r7AEH0inSIbvZ0ZFimSggdfPVMdyIo5jgj2lkLUYBJoRLGuZU4stLhmcO1g6d8d9n-E=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>www.buhlergroup.com<\/u><\/a><\/p>\n<p><strong>Givaudan<\/strong><\/p>\n<p>Givaudan is a global leader in Fragrance &amp; Beauty and Taste &amp; Wellbeing. We celebrate the beauty of human experience by creating happier, healthier lives with love for nature. Together with our customers, we deliver food experiences, craft inspired fragrances, and develop beauty and wellbeing solutions that make people look and feel good. From your favourite drink to your daily meal, from prestige perfumes to laundry care, our products help people live happier and healthier lives, and we create them in a way that respects natural resources and the environment.<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=JpHoElTPeRLzeUPpYyH6azlnlfx3E--xGUcizQpudEuwddAsgVzpzgiWRAMYwW0qB3FtQIqlyMFgw8RdWvB_nilXIV8kJ8yKa4W0S7HlnTM=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>www.givaudan.com<\/u><\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NDRmNDJjZTMtZWYwNS00OTViLTg3N2UtNjc5ZDVhMjAzMGU0LTEyMTY3ODEtMjAyNS0wNi0wMy1lbg==\/tiny\/Big-Idea-Ventures-LLC.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Building on the success of last year&#8217;s program, the second round aims to find the next cohort of trailblazers who can deliver innovation in the sustainable pet food space. Startups from around the world are invited to apply, with selected participants to showcase their solutions at the Asia-Pacific Agri-Food Innovation Summit. The program continues to [&#8230;]\n","protected":false},"author":1,"featured_media":79226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-68529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Idea Ventures and Mars Petcare Launch 2025 Global Pet Food Innovation Program in Collaboration with AAK, B\u00fchler, and Givaudan - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/big-idea-ventures-and-mars-petcare-launch-2025-global-pet-food-innovation-program-in-collaboration-with-aak-buhler-and-givaudan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Idea Ventures and Mars Petcare Launch 2025 Global Pet Food Innovation Program in Collaboration with AAK, B\u00fchler, and Givaudan\" \/>\n<meta property=\"og:description\" content=\"Building on the success of last year&#8217;s program, the second round aims to find the next cohort of trailblazers who can deliver innovation in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/big-idea-ventures-and-mars-petcare-launch-2025-global-pet-food-innovation-program-in-collaboration-with-aak-buhler-and-givaudan\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T12:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/06\/Big-Idea-Ventures-LLC.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/big-idea-ventures-and-mars-petcare-launch-2025-global-pet-food-innovation-program-in-collaboration-with-aak-buhler-and-givaudan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/big-idea-ventures-and-mars-petcare-launch-2025-global-pet-food-innovation-program-in-collaboration-with-aak-buhler-and-givaudan\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Big Idea Ventures and Mars Petcare Launch 2025 Global Pet Food Innovation Program in Collaboration with AAK, B\u00fchler, and Givaudan\",\"datePublished\":\"2025-06-03T12:02:07+00:00\",\"dateModified\":\"2025-06-03T12:02:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/big-idea-ventures-and-mars-petcare-launch-2025-global-pet-food-innovation-program-in-collaboration-with-aak-buhler-and-givaudan\/\"},\"wordCount\":1621,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/big-idea-ventures-and-mars-petcare-launch-2025-global-pet-food-innovation-program-in-collaboration-with-aak-buhler-and-givaudan\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/big-idea-ventures-and-mars-petcare-launch-2025-global-pet-food-innovation-program-in-collaboration-with-aak-buhler-and-givaudan\/\",\"name\":\"Big Idea Ventures and Mars Petcare Launch 2025 Global Pet Food Innovation Program in Collaboration with AAK, B\u00fchler, and Givaudan - 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