{"id":69688,"date":"2025-07-07T12:01:26","date_gmt":"2025-07-07T12:01:26","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/07\/07\/small-businesses-embrace-social-but-could-be-missing-a-trick-in-the-age-of-ai\/"},"modified":"2025-07-07T12:01:26","modified_gmt":"2025-07-07T12:01:26","slug":"small-businesses-embrace-social-but-could-be-missing-a-trick-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/small-businesses-embrace-social-but-could-be-missing-a-trick-in-the-age-of-ai\/","title":{"rendered":"Small Businesses Embrace Social– But Could be Missing a Trick in the Age of AI"},"content":{"rendered":"
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New GoDaddy data reveals how entrepreneurs learn, sell, and grow in a digital world.<\/i><\/p>\n

ISLAMABAD<\/span><\/span>, July 7, 2025<\/span><\/span> \/PRNewswire\/ — According to the GoDaddy 2025 Global Entrepreneurship Survey, nearly half of small businesses in now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today’s market.<\/p>\n

\u00a0<\/p>\n

Social Media: A Key Tool with Real Challenges
<\/b>Social media plays a major role in how small businesses operate and grow. 80% of entrepreneurs say it’s important to their sales strategy, and half (50%) say it’s very<\/i> important. It has also become the top place to learn about running a business: 59% turn to social media for insights, ahead of traditional educational resources like books and blogs (40%), and artificial intelligence tools like ChatGPT (37%).<\/p>\n

But while the value is clear, so are the challenges. When it comes to managing their social media presence, many entrepreneurs struggle with content. 37% say it’s hard to come up with engaging ideas for posts, and another 33% don’t have enough time to create and post regularly. Even when content is shared, converting engagement into sales remains difficult\u201451% say they have trouble converting followers into customers, and 54% can’t reach the right audience.<\/p>\n

“At GoDaddy, we realize how much potential entrepreneurs have\u2014and we also understand how hard it is to turn online effort into real growth,” said Selina Bieber<\/span>, Vice President of International Markets at GoDaddy. “That’s why we’re focused on giving them smart, easy tools like Show in Bio<\/a> that can help turn social engagement into actual sales, without adding more work.”<\/p>\n

These hurdles show that while social media is essential, it’s not easy. Entrepreneurs need smarter tools and support to turn digital activity into real business growth.<\/p>\n

The Rise of Digital-First Small Businesses
<\/b>Running a business today means going beyond a physical store. While 31% of small businesses still work mainly from a physical location, the online world is catching up with 19% now run their business primarily through their own website. Another 28% operate mostly on social media.<\/p>\n

Sales channels also reflect this shift. Though 36% sell in person, 18% use online stores or marketplaces, and another 31% sell directly through social media.<\/p>\n

This mix of physical and digital approaches shows that small businesses are finding new ways to meet customers\u2014whether in-store, online, or on social media. The ability to combine different methods indicates a significant evolution in business’ ability to adapt to customers’ needs and preferences.<\/p>\n

The Need for Smarter Tools and AI Support
<\/b>As entrepreneurs go digital, many know exactly what would help them sell on social. More than half (59%) say they need better ways to reach the right audience, almost half (48%) want simpler tools for creating and posting content, and over a third (39%) want insights into what is working and is not, highlighting a clear demand for practical, time-saving solutions.<\/p>\n

The Opportunity Ahead
<\/b>As more small businesses move online, the need for effective tools and support continues to grow. GoDaddy is committed to helping entrepreneurs succeed with easy-to-use solutions like Show in Bio<\/a>, GoDaddy Studio<\/a>, and GoDaddy Airo<\/a>\u00ae all designed to simplify digital marketing and turn engagement into real results.<\/p>\n

About GoDaddy<\/b>\u00a0<\/p>\n

GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo\u00ae, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24\/7 to\u00a0provide assistance. To learn more about the company, visit\u00a0www.GoDaddy.com<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New GoDaddy data reveals how entrepreneurs learn, sell, and grow in a digital world. ISLAMABAD, July 7, 2025 \/PRNewswire\/ — According to the GoDaddy 2025 Global Entrepreneurship Survey, nearly half of small businesses in now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital […]\n","protected":false},"author":1,"featured_media":79226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-69688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nSmall Businesses Embrace Social- But Could be Missing a Trick in the Age of AI - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/small-businesses-embrace-social-but-could-be-missing-a-trick-in-the-age-of-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Businesses Embrace Social-- But Could be Missing a Trick in the Age of AI\" \/>\n<meta property=\"og:description\" content=\"New GoDaddy data reveals how entrepreneurs learn, sell, and grow in a digital world. 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