{"id":69845,"date":"2025-07-11T00:02:32","date_gmt":"2025-07-11T00:02:32","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/07\/11\/viirl-marketing-makes-strategic-acquisition-of-phoenix-online-advertisings-yelp-division\/"},"modified":"2025-07-11T00:02:32","modified_gmt":"2025-07-11T00:02:32","slug":"viirl-marketing-makes-strategic-acquisition-of-phoenix-online-advertisings-yelp-division","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/viirl-marketing-makes-strategic-acquisition-of-phoenix-online-advertisings-yelp-division\/","title":{"rendered":"VIIRL Marketing makes strategic acquisition of Phoenix Online Advertising\u2019s Yelp Division"},"content":{"rendered":"<div>\n<p>SCOTTSDALE, Ariz., July  10, 2025  (GLOBE NEWSWIRE) &#8212; VIIRL Marketing, a digital marketing agency and software company, is pleased to announce the acquisition of the Yelp Division from Phoenix Online Advertising, an online marketing agency in Phoenix, Arizona. The acquisition grows VIIRL Marketing\u2019s lead generation channel and continues to build on the success of their back to back <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Fy9Y6PUqYoM8MO-DqyVklMCdqnjfYsigysh0mbpoKJyZvNRiH1qELfIXNwXjbpgXCm_5NldBm2UOyxpVq8pj8fg6nhYLvUDyMlcqpCN3QfNnUI7j5MdNN-vqDyExwRPA3zdrEnKPaeBMdL_K4ZyeHYht9NXZny1Sv3nLswqeJEiXKmuMTuNLaOqn_BRNwpTOZ9xTwbCO45nlyN45pWFf1aYnguRMO3FIIg1qkx6nisk=\" rel=\"nofollow\" target=\"_blank\" title=\"2023\">2023<\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=eWpcl0FOcZSqVLWhVqSp1ISIXCNYNk5SeEvMoXD_ZVDUSSGZjrZWFvlf2pXL-aNHPE15xyl1fzzXjSFg66NptGhfvlYO5R8jbK04406D6TBnL0Yd2--Oe1gdWYNRVOyfVlhiRMqewLmkcRG8Nj5dk2DKMamQVSbtgtFM3GbBos9K5sJlQ8uKRsVWVMHZHawYXzuXMgYFC8l67ujRFHaxLqLUUOh2r0LasHxNnoGfyppPuFII6xpRIGT9AovWcYA3GWrL2AzksfIFFy8C8kK5Hgzw9rh8hrcFW2X8pTP4SQFHNdycqgup60gen8qjRi5hSaxrofiuUkEdFeZ4zzIVtMHpyBqwSWHwCbkM8xKcQIg=\" rel=\"nofollow\" target=\"_blank\" title=\"2024 Yelp Marketing Partner of the Year wins\">2024 Yelp Marketing Partner of the Year wins<\/a>. Further expanding VIIRL\u2019s presence in the home services space by serving these new clients across plumbing, piping, and sewer repairs.<\/p>\n<p>New clients joining VIIRL will take advantage of their proprietary software solutions including their <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fL0E1-qyys9D-c896FSid5RYQeyet97KaYoHIi09tT3Dl_yvC5hqQcsizn7KVjjfvcqHiFQ5FKj2AveB6MUl_I2OxLHdPiOPg1S9c9D6oa3odO_Orbutnx-Ew9VX18Vp\" rel=\"nofollow\" target=\"_blank\" title=\"AI driven Yelp Lead Autoresponder\">AI driven Yelp Lead Autoresponder<\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bQUw575P2osdCffi-6BKjcDqT1tXSgtpgDlcOXpEmDO_BiZWCP8RHe2oRaTQ6I1B0CgGftFCJu022lAof0qlPVUuBlVMc8iGF5r6Ls7oRc1QzaDYDcASDQ6WqRjrZO-1\" rel=\"nofollow\" target=\"_blank\" title=\"Yelp Lead Follow Up tool\">Yelp Lead Follow Up tool<\/a>, and Lead Cloud reporting suite.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" alt=\"VIIRL Marketing Corporate Office Arizona\" height=\"600\" name=\"GNW_RichHtml_External_IMG\" src=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/90b8cb03-f1ff-45eb-a411-8aa85132d7a9\/parking-lot-viirl-office-1-.jpg\" width=\"450\"><\/p>\n<p>The acquisition reflects the continued growth of digital marketing in the home services category, where owners and marketing leaders look to outside agency expertise to help with lead generation while they focus on business operations.<\/p>\n<p>VIIRL continues to search for great marketing agencies that are a cultural and strategic fit. If you think this could be your agency, please connect with us to discuss further.<\/p>\n<p><em>\u201cThis investment represents a new chapter for VIIRL as we complement our organic growth with strategic acquisitions that fit nicely into our current business model. We look forward to continued growth and making strategic investments,\u201d <\/em>said President and COO, Jed Winkler.<\/p>\n<p>The Phoenix Online Advertising group is excited to transition their home services client\u2019s Yelp business to VIIRL, who specializes in Yelp services. The Phoenix Online Advertising group will focus on their core service offerings and continue serving customers in SEO, graphic design, and PPC.<\/p>\n<p><strong>About VIIRL<\/strong><\/p>\n<p>VIIRL is a digital marketing agency focused on measuring, reporting, and demonstrating real results to services businesses. VIIRL helps companies get the highest return on ad spend with quality account management, advertising expertise, and in-house built software tools. With their office in Scottsdale, Arizona, VIIRL serves over 600 clients locations across the US with services like lead generation platform management, website development, SEO, and pay-per-click.<\/p>\n<p><strong>About Phoenix Online Advertising<\/strong><\/p>\n<p>Phoenix Online Advertising is an online marketing group founded in 2018 by Shane McElroy that helps small and medium-sized businesses get the most from their marketing spend. They serve plumbing, contracting, cleaning, and beauty industries across Arizona with SEO, PPC, and graphic design.<\/p>\n<p><strong>Media Contact:<\/strong><br \/>Greg Keesee<br \/>Director of Marketing<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vWEtkge8UtDMNWadNnxef3WkjgG_id5u6N8Loqy11qydtqxeHmOj9nt9gFMWjY1iBBZ45C5K33rs5vfkNCVeipoZQkd35u6HlQboYorctzk=\" rel=\"nofollow\" target=\"_blank\" title=\"greg.keesee@viirl.com\">greg.keesee@viirl.com<\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=pBYkTwLbK5s4VtpEdD-QYx1BBQb-HIcqqwFOEDjCbVEsmSE8eKSpk-kFLOqu8uyUU4vROwLVOrDOTB4RIMliLA==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><br \/><\/a>480-628-7343<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=KtUr0pmmfPoio_rTBdPlN0avPcJXNpvZp_S9wl3tCMUZZUBBU4sKDMaFmC8S0IDxPoC-t-smSnUWRE6C68YP9WeobcoehRTpXvtdsahjRlQzHGKOw41bNlUWZBMjIxuMj3Rs6Y0gELXqtNk8oqSTvQvxPS5TQsmNG7qBweUn_Ma_ur3WZeoa6j_2v9kEQUkm9CniqCDsqX5EyevCf-PdtJeA_Jm1RgbtWFl33rr7LcgMAipIofh0pVzzL5D9Kq2Jdq-5UU16eKzXG25Ne5PLQg==\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/90b8cb03-f1ff-45eb-a411-8aa85132d7a9<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MjA3NjQyOTEtOWIyNC00MzI5LTg5ZjQtM2U4MmViM2FiYTYzLTEzMDcxNTUtMjAyNS0wNy0xMC1lbg==\/tiny\/VIIRL-Marketing.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SCOTTSDALE, Ariz., July 10, 2025 (GLOBE NEWSWIRE) &#8212; VIIRL Marketing, a digital marketing agency and software company, is pleased to announce the acquisition of the Yelp Division from Phoenix Online Advertising, an online marketing agency in Phoenix, Arizona. The acquisition grows VIIRL Marketing\u2019s lead generation channel and continues to build on the success of their [&#8230;]\n","protected":false},"author":1,"featured_media":69846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-69845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIIRL Marketing makes strategic acquisition of Phoenix Online Advertising\u2019s Yelp Division - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/viirl-marketing-makes-strategic-acquisition-of-phoenix-online-advertisings-yelp-division\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIIRL Marketing makes strategic acquisition of Phoenix Online Advertising\u2019s Yelp Division\" \/>\n<meta property=\"og:description\" content=\"SCOTTSDALE, Ariz., July 10, 2025 (GLOBE NEWSWIRE) &#8212; VIIRL Marketing, a digital marketing agency and software company, is pleased to announce the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/viirl-marketing-makes-strategic-acquisition-of-phoenix-online-advertisings-yelp-division\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-11T00:02:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/07\/parking-lot-viirl-office-1--scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/viirl-marketing-makes-strategic-acquisition-of-phoenix-online-advertisings-yelp-division\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/viirl-marketing-makes-strategic-acquisition-of-phoenix-online-advertisings-yelp-division\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"VIIRL Marketing makes strategic acquisition of Phoenix Online Advertising\u2019s Yelp Division\",\"datePublished\":\"2025-07-11T00:02:32+00:00\",\"dateModified\":\"2025-07-11T00:02:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/viirl-marketing-makes-strategic-acquisition-of-phoenix-online-advertisings-yelp-division\/\"},\"wordCount\":425,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/viirl-marketing-makes-strategic-acquisition-of-phoenix-online-advertisings-yelp-division\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/viirl-marketing-makes-strategic-acquisition-of-phoenix-online-advertisings-yelp-division\/\",\"name\":\"VIIRL Marketing makes strategic acquisition of Phoenix Online Advertising\u2019s Yelp Division - 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