{"id":70298,"date":"2025-07-25T00:02:14","date_gmt":"2025-07-25T00:02:14","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/07\/25\/shein-unveils-summer-of-sport-up-to-50-off-activewear-and-a-spotlight-on-its-expanding-activewear-category\/"},"modified":"2025-07-25T00:02:14","modified_gmt":"2025-07-25T00:02:14","slug":"shein-unveils-summer-of-sport-up-to-50-off-activewear-and-a-spotlight-on-its-expanding-activewear-category","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/shein-unveils-summer-of-sport-up-to-50-off-activewear-and-a-spotlight-on-its-expanding-activewear-category\/","title":{"rendered":"SHEIN Unveils Summer of Sport: Up to 50% Off Activewear and a Spotlight on Its Expanding Activewear Category"},"content":{"rendered":"
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The nationwide campaign features SHEIN\u2019s top performance-led sub-brands, a Montreal pop-up during the National Bank Open, and a special appearance by top Canadian WTA player Carson Branstine<\/em><\/p>\n

\"SHEIN<\/p>\n

TORONTO, July 24, 2025 (GLOBE NEWSWIRE) — SHEIN is kicking off the season with its first Summer of Sport<\/u><\/a> campaign, helping Canadians stay active and stylish with performance-driven pieces at up to 50 per cent off. Running from July 21 to Aug. 31, the nationwide promotion highlights SHEIN\u2019s growing sportstyle category and reinforces its position as a one-stop destination for versatile, performance-ready fashion that doesn\u2019t compromise on style.<\/p>\n

From high-performance leggings and tennis skirts to gym sets, running layers and recovery wear, the collection spans SHEIN\u2019s sport offering across women\u2019s, men\u2019s, curve and kids\u2019 ranges.<\/p>\n

\u201cWe\u2019re seeing customers blur the lines between function and fashion – and the sport category is one of our fastest-growing in Canada,\u201d said Shirley Yuan, head of marketing at SHEIN Canada. \u201cWhether you\u2019re rallying on the court or just love the crisp, athletic look, our goal is to offer versatile pieces that work for both performance and lifestyle.\u201d<\/p>\n

Experience It In Real Life: Tennis Giant x SHEIN Activation in Montreal<\/strong>
To bring the collection to life, SHEIN will host a limited-time activation inside the Tennis Giant retail space at the National Bank Open in Montreal. From July 26 to Aug. 7, shoppers can explore SHEIN\u2019s sport and tennis-inspired styles – perfectly timed with the tournament\u2019s energy and excitement.<\/p>\n

While not officially affiliated with the event, the in-person experience offers visitors a chance to feel fabrics, browse curated edits, and receive a free SHEIN gift with purchase, while supplies last.<\/p>\n

A rising star: Carson Branstine’s appearance over Family Day weekend<\/strong>
Canadian tennis talent Carson Branstine, fresh off a standout performance at Wimbledon qualifiers, will make a special in-store appearance on Sunday, July 27, during Family Day weekend. As a rising star in the sport, she embodies the momentum behind SHEIN\u2019s sportstyle movement, blending athletic performance with effortless style.<\/p>\n

Explore SHEIN\u2019s growing sport sub-brands<\/strong>
From functional gear to everyday athleisure, SHEIN offers a dynamic mix of performance-driven and trend-led pieces through its dedicated sport sub-brands:<\/p>\n