{"id":71706,"date":"2025-09-04T00:02:14","date_gmt":"2025-09-04T00:02:14","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/09\/04\/jalisco-to-shine-as-global-spirits-competition-arrives-this-september\/"},"modified":"2025-09-04T00:02:14","modified_gmt":"2025-09-04T00:02:14","slug":"jalisco-to-shine-as-global-spirits-competition-arrives-this-september","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/jalisco-to-shine-as-global-spirits-competition-arrives-this-september\/","title":{"rendered":"Jalisco to Shine as Global Spirits Competition Arrives This September"},"content":{"rendered":"
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Spirits Selection by Concours Mondial de Bruxelles Brings the World\u2019s Finest Distillers to Mexico\u2019s Western State, Birthplace of Tequila and Raicilla<\/em><\/p>\n

\"The<\/p>\n

Photo Credit: Jalisco Ministry of Tourism<\/em>
Secretary of Tourism for Jalisco, Michelle Fridman Hirsch, with <\/em>Concours Mondial de Bruxelles Organizers<\/em><\/p>\n

JALISCO, Mexico, Sept. 03, 2025 (GLOBE NEWSWIRE) — \u00a0From September 7\u201312, 2025, one of the world\u2019s most prestigious competitions for distilled beverages will take place in the heartland of Mexico\u2019s legendary spirits. The 27th edition of the Spirits Selection by Concours Mondial de Bruxelles (CMB)<\/u><\/strong><\/a> will take place across Jalisco with tasting sessions and activities hosted in Guadalajara, Puerto Vallarta, Tequila, and other celebrated Magical Towns (Pueblos M\u00e1gicos) along the Raicilla Route.<\/p>\n

Recognized globally as a benchmark for excellence, the event will bring together 150 international judges at Hotel Riu Plaza Guadalajara to evaluate more than 2,550 entries from 70 countries, with 20% representing Mexican products. A total of 62 beverage categories, including Mexico\u2019s own tequila and raicilla, will be analyzed and ranked through blind tastings. Results will be published on\u00a0September 29\u00a0via the official website<\/a>.<\/p>\n

While the competition\u2019s primary goal is to spotlight the world\u2019s finest spirits, its\u00a0rotating host format has also become a powerful platform for promoting tourism. Jalisco joins an international roster of past hosts, bringing its world-renowned heritage to the global stage. Beyond the competition, judges and visitors can participate in masterclasses by Jaime Villalobos Sauza of the National Chamber of the Tequila Industry, tastings by Campo Azul, exclusive distillery tours at Tequileros de Los Altos Jalisco, Casa Sauza, and Jose Cuervo, and immersive cultural experiences including a hands-on raicilla tasting at Taberna Tres Gallos.<\/p>\n

Michelle Fridman Hirsch, Secretary of Tourism for Jalisco, emphasized the significance of hosting the event:<\/p>\n

\u201cJalisco is already world-renowned for cultural icons like mariachi and tequila, but this is our moment to amplify that legacy by showcasing the state\u2019s production of raicilla and wine, along with its rich culinary heritage. As the host destination, we have a unique opportunity to captivate global audiences and reaffirm Jalisco\u2019s status as a vibrant, ever-evolving destination at the forefront of international tourism.\u201d<\/p>\n

The Spirit of Jalisco\u2019s Magical Towns<\/strong>
While the spotlight is on Jalisco as a whole, the event also celebrates the state\u2019s Magical Towns \u2013 federally designated communities recognized for their exceptional cultural, historical, and natural significance. These towns offer immersive experiences and serve as gateways to Jalisco\u2019s artisanal spirit-making traditions. Among them are San Sebasti\u00e1n del Oeste, Mascota, and Talpa de Allende, each known for distinctive landscapes and deep-rooted raicilla production. Tequila, a UNESCO-recognized town already featured prominently in the event, continues to stand as a symbol of Jalisco\u2019s agave heritage and global reputation.<\/p>\n

During the event, Secretary Fridman Hirsch will announce two new tequila routes and the expansion of the raicilla route, reinforcing Jalisco\u2019s commitment to tourism development surrounding its Magical Towns.<\/p>\n

These new initiatives aim to deepen visitor engagement with Jalisco\u2019s cultural and culinary heritage, while strengthening the region\u2019s position as a global leader in agave spirits and experiential tourism.<\/p>\n

Key Facts:<\/p>\n