{"id":72080,"date":"2025-09-16T12:02:05","date_gmt":"2025-09-16T12:02:05","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/09\/16\/is-this-the-future-of-travel-copenhagen-nudges-70-of-tourists-to-change-daily-habits-2\/"},"modified":"2025-09-16T12:02:05","modified_gmt":"2025-09-16T12:02:05","slug":"is-this-the-future-of-travel-copenhagen-nudges-70-of-tourists-to-change-daily-habits-2","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/is-this-the-future-of-travel-copenhagen-nudges-70-of-tourists-to-change-daily-habits-2\/","title":{"rendered":"Is this the future of travel? Copenhagen nudges 70% of tourists to change daily habits"},"content":{"rendered":"
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\"CopenPay<\/p>\n

COPENHAGEN, Denmark, Sept. 16, 2025 (GLOBE NEWSWIRE) — Copenhagen has just concluded its second run of the nudging scheme CopenPay, in which tourists are being rewarded for good deeds. A new survey shows that 7 out of 10 CopenPay participants leave the Danish capital inspired to do more good deeds back home.<\/em><\/p>\n

Copenhagen is pioneering a new kind of tourism \u2014 one that rewards good deeds. Through the innovative CopenPay initiative, visitors earn experiences by engaging in actions like picking up litter, cycling, arriving by train or EV, and participating in biodiversity workshops.<\/p>\n

\u201cPeople are more open to new ideas when on holiday, and with CopenPay, we have shown that tourists are not only eager to engage but inspired to leave with more than a mermaid selfie \u2013 they take new habits home,\u201d says Rikke Holm Petersen, director of communication and behaviour at Wonderful Copenhagen.<\/p>\n

New habits are the new souvenirs<\/strong><\/p>\n

A recent survey of CopenPay users reveals that 7 out of 10 participants leave Copenhagen motivated to change their everyday behaviour \u2014 from cycling more and sorting waste properly to collecting flower seeds and boosting biodiversity.<\/p>\n

\u201cThis is about more than just visiting a city \u2014 it\u2019s about becoming part of it. And when visitors leave Copenhagen with new habits we couldn\u2019t ask for more,\u201d says Rikke Holm Petersen.<\/p>\n

Bike rentals increased 59 pct<\/strong><\/p>\n

Participation in CopenPay has grown significantly, and Copenhagen\u2019s favourite mode of transport \u2014 the bicycle \u2014 took centre stage this summer, with bike rentals increasing by 59 per cent compared to the same time last year.<\/p>\n

But the focus isn\u2019t just on numbers \u2014 it\u2019s also on immersive experiences from art and biodiversity workshops to kayak clean-ups and many other activities – designed for deeply engaged visitors.<\/p>\n

\u201cMany travellers are seeking new and unique experiences that allow them to engage with the destination rather than remain passive observers. We invite them to become part of our city,\u201d says Rikke Holm Petersen.<\/p>\n

With 98 per cent of users satisfied and eager to recommend the initiative, CopenPay is proving that travellers want more than passive sightseeing. Survey data confirms that the main motivation for joining CopenPay is the opportunity to gain a unique experience.<\/p>\n

This is only the beginning of CopenPay <\/strong><\/p>\n

Since its pilot, over 100 organisations and destinations worldwide have reached out to learn more about CopenPay \u2014 and cities in Germany, the Netherlands, and Finland are already developing their own versions.<\/p>\n

\u201cThis is only the beginning. Travellers want to do good, and they want to see initiatives like CopenPay in their own hometowns \u2014 from Chicago to Sydney,\u201d says Rikke Holm Petersen.<\/p>\n

Facts<\/strong><\/p>\n