{"id":72184,"date":"2025-09-18T12:02:04","date_gmt":"2025-09-18T12:02:04","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/09\/18\/path2response-digital-audiences-gaining-momentum-with-big-brands\/"},"modified":"2025-09-18T12:02:04","modified_gmt":"2025-09-18T12:02:04","slug":"path2response-digital-audiences-gaining-momentum-with-big-brands","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/path2response-digital-audiences-gaining-momentum-with-big-brands\/","title":{"rendered":"Path2Response Digital Audiences Gaining Momentum with Big Brands"},"content":{"rendered":"<div>\n<p>BROOMFIELD, CO, Sept.  18, 2025  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CGJzB7IF8jw1q6AA0rcuBGWZdmMA9NqViMEHWQ5YrWFjf8JLSdkyUjB7qouwa9XyqxXzibi3IAGhWMQf-wMm3CF1_hR1SgJcYmjbzrVZiUNJbtnph6Ef-_5ZRHxFsxaC\" rel=\"nofollow\" target=\"_blank\" title=\"Path2Response\">Path2Response<\/a>, a leader in data-driven marketing, is seeing significant traction with its recently launched digital audiences. The new offering, which provides direct access to high-quality, people-based audiences built from first-party retail and donor transaction data, is empowering brands to achieve more precise targeting and drive better campaign performance.<\/p>\n<p>Path2Response audiences are built from billions of individual purchase records and over 5 billion daily site visits, providing a comprehensive, nationwide view of both buyer transactions and in-market consumer behavior across more than 40 categories. The data is updated daily and is available in 30, 60, and 90-day audience segments.<\/p>\n<p><b><i>&#8220;Early feedback is positive, and big brands are leaning in and excited to leverage these new audiences for better results,&#8221; said Curt Blattner, VP of Digital Strategy for Path2Response. &#8220;The market has a clear need for audiences based on actual transaction data, not just modeled data or surveys. Our unique approach fills that void and is proving to be a game-changer for digital media buyers.&#8221;<\/i><\/b><\/p>\n<hr>\n<p><b>Why Path2Response&#8217;s Audiences Stand Out<\/b><\/p>\n<ul>\n<li style=\"margin-top:12pt; margin-bottom:0.0001pt;\"><b>Built from Verified First-Party Transactions:<\/b> Unlike other data providers, Path2Response&#8217;s audiences are created from 100% retail transaction buyer data, not modeled from a small seed universe or based on surveys. This direct supply from co-op participants ensures the data is not inferred, modeled, or aggregated from third-party sources.<\/li>\n<li style=\"margin-top:0in; margin-bottom:0in;\"><b>Tied to Verified Buyers:<\/b> Path2Response maps site visitors from specialty retail websites directly to real people with a verified home address and transaction history. This method ensures the data is based on actual buyer behavior and not false intent or bots.<\/li>\n<li style=\"margin-top:0in; margin-bottom:0in;\"><b>Granular Segmentation:<\/b> The data spans over 40 granular retail buyer categories and 18 specific causes for donor audiences. All demographic audiences are directly tied to people with a recent, verified transaction, providing a higher level of accuracy.<\/li>\n<li style=\"margin-top:0in; margin-bottom:12pt;\"><b>Proven High Performance:<\/b> With a decade of high performance with its 1,250+ specialty retail and non-profit participants, Path2Response&#8217;s data has a proven track record of driving effective marketing campaigns.<\/li>\n<\/ul>\n<hr>\n<p><b>Audience Activation and Reach<\/b><\/p>\n<p>Path2Response&#8217;s unique, people-based audiences can be easily activated across over 150 platforms, including programmatic video, mobile, display, CTV, and social media. The comprehensive data covers a wide range of retail categories, ensuring a detailed understanding of consumer buying preferences.<\/p>\n<p>Available &#8220;buyers&#8221; and &#8220;in-market&#8221; categories include: Men\u2019s and Women\u2019s Fashion, Beauty, Children\u2019s Products &amp; Fashion, Fitness Fashion, Gifts, Gardening, Luxury Home Furnishings, Pets, Vitamins &amp; Supplements, and 30 more.<\/p>\n<hr>\n<p><b>About Path2Response<\/b><\/p>\n<p>Path2Response is a leader in data-driven marketing, offering over 300 unique digital audience segments fueled by first-party retail transaction data. With a vast volume of data and daily visitor signals, Path2Response provides nationwide in-market consumer spend insights across more than 40 categories, leveraging billions of individual purchase records and over 5 billion site visits to enhance digital campaign performance significantly.<\/p>\n<p id=\"gnw_attachments_section-header\">\n    <strong>Attachment<\/strong>\n<\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n        <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=cSXcfd1jnSuIkoKzegfE_sgI7rCkGQvJ_9_uuITQYK-G4On4mHB5Hsa0rkVHzKRDAUgIzQExOww_37j_h3SkS-cp_HuIPObu1AdkqZE1Ly3HpBJ95MqPNMaBgVhrRGpyYAeQ3YL7kf9nOdRswlrbBe83pE1ljq15_bpAzk8ZUpNV_ssGmnaWVfMQkDgpk0OPJU4MAPGdK0MRuzpyu7XHiQ==\" title=\"What OutPerforms Every Other Audience Type?\" rel=\"nofollow\">What OutPerforms Every Other Audience Type?<\/a>\n      <\/li>\n<\/ul>\n<pre>CONTACT: Amye King\r\nPath2Response\r\n3126187200\r\naking@Path2Response.com\r\n\r\nCurt Blattner\r\n VP Digital Strategy\r\nCblattner@Path2Response.com\r\n<\/pre>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/N2I4NjkzMTEtMWNjMS00ZGQ0LTk3NTktYjdhYmMzMTgxMTNiLTUwMDE1MTQyNC0yMDI1LTA5LTE4LWVu\/tiny\/Path2Response.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BROOMFIELD, CO, Sept. 18, 2025 (GLOBE NEWSWIRE) &#8212; Path2Response, a leader in data-driven marketing, is seeing significant traction with its recently launched digital audiences. The new offering, which provides direct access to high-quality, people-based audiences built from first-party retail and donor transaction data, is empowering brands to achieve more precise targeting and drive better campaign [&#8230;]\n","protected":false},"author":1,"featured_media":79226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-72184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Path2Response Digital Audiences Gaining Momentum with Big Brands - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/path2response-digital-audiences-gaining-momentum-with-big-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Path2Response Digital Audiences Gaining Momentum with Big Brands\" \/>\n<meta property=\"og:description\" content=\"BROOMFIELD, CO, Sept. 18, 2025 (GLOBE NEWSWIRE) &#8212; Path2Response, a leader in data-driven marketing, is seeing significant traction with its rece\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/path2response-digital-audiences-gaining-momentum-with-big-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-18T12:02:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/09\/Path2Response-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/path2response-digital-audiences-gaining-momentum-with-big-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/path2response-digital-audiences-gaining-momentum-with-big-brands\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Path2Response Digital Audiences Gaining Momentum with Big Brands\",\"datePublished\":\"2025-09-18T12:02:04+00:00\",\"dateModified\":\"2025-09-18T12:02:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/path2response-digital-audiences-gaining-momentum-with-big-brands\/\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/path2response-digital-audiences-gaining-momentum-with-big-brands\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/path2response-digital-audiences-gaining-momentum-with-big-brands\/\",\"name\":\"Path2Response Digital Audiences Gaining Momentum with Big Brands - 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