{"id":72934,"date":"2025-10-12T00:04:06","date_gmt":"2025-10-12T00:04:06","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/10\/12\/curves-ahead-cardi-b-partners-with-hsia-to-declare-a-new-era-in-lingerie-design\/"},"modified":"2025-10-12T00:04:06","modified_gmt":"2025-10-12T00:04:06","slug":"curves-ahead-cardi-b-partners-with-hsia-to-declare-a-new-era-in-lingerie-design","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/curves-ahead-cardi-b-partners-with-hsia-to-declare-a-new-era-in-lingerie-design\/","title":{"rendered":"Curves Ahead: Cardi B Partners with HSIA to Declare a New Era in Lingerie Design"},"content":{"rendered":"
\n

NEW YORK, Oct. 11, 2025 (GLOBE NEWSWIRE) — Grammy-winning rapper and style icon Cardi B has never been one to stay silent\u2014especially when it comes to advocating for women with curves. Known for her unapologetic confidence and show-stopping red carpet looks,\u00a0Cardi<\/u><\/a> voiced a sentiment that resonates with countless women around the world. In an early interview with The Hollywood Reporter<\/em>, she said: \u201cThere are so many obstacles against us,\u201d she said. \u201cFor example, this body is not meant for a size 2. I\u2019m very hips, ass, and that\u2019s me.\u201d<\/p>\n

That raw honesty has become a rallying cry\u2014and lingerie brand HSIA is answering the call.<\/p>\n

\".\"<\/p>\n

(Cardi B speaks on stage during the 2021 People’s Choice Awards held at Barker Hangar on Dec. 7, 2021, in Santa Monica, Calif. NBCU Photo Bank via Getty Images, FILE)<\/p>\n

With over two decades of experience in crafting undergarments for women with fuller busts, HSIA has built its reputation around one principle: every curve deserves comfort. Now, in collaboration with Cardi B, HSIA is launching its most anticipated product yet\u2014the Enchante Unlined Lace Underwire Bra, tailored specifically for C+ cup sizes.<\/p>\n

Where traditional bras often flatten, pinch, or force women to conform to a narrow sizing standard, the Enchante bra does the opposite. Every detail\u2014from the softly padded hook-and-eye closure and the adaptive underwire, to the breathable lace and broad, cushioned straps\u2014is engineered to celebrate, not constrain, natural shape. The result? A bra that doesn\u2019t just fit\u2014it empowers.<\/p>\n

\".\"<\/p>\n

\u201cThe Enchante bra <\/u><\/a>is not just about support\u2014it\u2019s about liberation,\u201d a spokesperson for HSIA said. \u201cWe\u2019re done with outdated beauty standards that exclude real bodies. This design is the result of rigorous testing with real women, in real life.\u201d<\/p>\n

Each Enchante bra undergoes months of wear trials on a wide range of body types. No algorithm or generic fit chart dictates its form; instead, feedback from diverse testers shapes every stitch, strap, and seam. It\u2019s functional design infused with emotional relevance\u2014a bra that works hard, while making women feel seen.<\/p>\n

\".\"<\/p>\n

HSIA<\/u><\/a>\u2019s partnership with Cardi B wasn\u2019t born out of trend-chasing. It was a shared mission. As the spokesperson explained, \u201cCardi is fearless about owning her body and her voice. She represents exactly the kind of bold, unapologetic energy that defines our community. She doesn\u2019t shrink herself\u2014and neither should our customers.\u201d<\/p>\n

\".\"<\/p>\n

In behind-the-scenes footage from the campaign, Cardi echoed this ethos: \u201cWorking with HSIA feels like a moment,\u201d she said. \u201cIt\u2019s about time somebody made something that works for this body\u2014and still makes me feel sexy.\u201d<\/p>\n

The campaign, launching this week across TikTok and Instagram, includes an intimate film featuring Cardi B as both muse and narrator. Viewers get a look at the Enchante bra in motion, paired with Cardi\u2019s reflections on fashion, self-worth, and why lingerie is the foundation of how a woman shows up in the world.<\/p>\n

Photos accompanying this announcement are available at:
https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/6783b15c-c38c-486d-8184-998b564773ca<\/a>
https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/99ef08ff-12d5-43ff-8ff0-e9a1b6b16907<\/a> https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/4edd9966-11cf-4030-b4b1-8bc7586f41b1<\/a>
https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/5aa208a7-bed1-4a4c-a247-60aabda5cc4e<\/a><\/p>\n

CONTACT: Media Contact: service@hsialife.com<\/pre>\n
\"\"<\/div>\n","protected":false},"excerpt":{"rendered":"
NEW YORK, Oct. 11, 2025 (GLOBE NEWSWIRE) — Grammy-winning rapper and style icon Cardi B has never been one to stay silent\u2014especially when it comes to advocating for women with curves. Known for her unapologetic confidence and show-stopping red carpet looks,\u00a0Cardi voiced a sentiment that resonates with countless women around the world. 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