{"id":73046,"date":"2025-10-16T00:03:55","date_gmt":"2025-10-16T00:03:55","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/10\/16\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/"},"modified":"2025-10-16T00:03:55","modified_gmt":"2025-10-16T00:03:55","slug":"top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/","title":{"rendered":"Top 100 FMCG Brands in E-Commerce: 2025 Definitive View of the Brands Winning in Digital Commerce"},"content":{"rendered":"<div>\n<p><em>The report highlights growth opportunities in digital commerce for FMCG brands, with a focus on beauty and personal care. Key opportunities include tapping into emerging trends, exploring premium vs. mass segments, leveraging novel concepts, and analyzing strategic factors like product development and lifestyle influences.<\/em><\/p>\n<p>Dublin, Oct.  15, 2025  (GLOBE NEWSWIRE) &#8212; The <a href=\"https:\/\/www.researchandmarkets.com\/reports\/6167443\/top-100-fmcg-brands-in-e-commerce?utm_source=GNE&amp;utm_medium=PressRelease&amp;utm_code=p6v8jb&amp;utm_campaign=2099056+-+Top+100+FMCG+Brands+in+E-Commerce%3A+2025+Definitive+View+of+the+Brands+Winning+in+Digital+Commerce&amp;utm_exec=chdomspi\" rel=\"nofollow\" target=\"_blank\" title=\"Top 100 FMCG Brands in E-Commerce\">&#8220;Top 100 FMCG Brands in E-Commerce&#8221;<\/a> report has been added to <strong> ResearchAndMarkets.com&#8217;s<\/strong> offering.<\/p>\n<p>The &#8220;Top 100 FMCG E-Commerce Brands&#8221; report offers a definitive view of the brands winning in digital commerce. By spotlighting the Top 100 brands and their strategies, this report equips FMCG leaders to track, benchmark and gain intelligence to inform their digital strategy as they compete in an increasingly high-stakes arena.<\/p>\n<p>The Top 100 FMCG Brands in E-Commerce global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market &#8211; be they new product developments, packaging innovations, economic\/lifestyle influences, distribution or pricing issues.<\/p>\n<p>Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass\/masstige segments, and the evolution of novel beauty concepts.<\/p>\n<p><strong>Why buy this report?<\/strong><\/p>\n<ul>\n<li>Get a detailed picture of the Beauty and Personal Care market;<\/li>\n<li>Pinpoint growth sectors and identify factors driving change;<\/li>\n<li>Understand the competitive environment, the market&#8217;s major players and leading brands;<\/li>\n<li>Use five-year forecasts to assess how the market is predicted to develop.<\/li>\n<\/ul>\n<p><strong>Key Topics Covered:<\/strong><\/p>\n<ul>\n<li>Executive summary<\/li>\n<li>Introduction<\/li>\n<li>Spotlight on Top 10<\/li>\n<li>What separates leaders from laggards<\/li>\n<li>Conclusion<\/li>\n<li>Appendix<\/li>\n<\/ul>\n<p><strong>Products Covered<\/strong><\/p>\n<ul>\n<li>Baby and Child-specific Products<\/li>\n<li>Bath and Shower<\/li>\n<li>Colour Cosmetics<\/li>\n<li>Deodorants<\/li>\n<li>Depilatories<\/li>\n<li>Dermocosmetics Beauty and Personal Care<\/li>\n<li>Fragrances<\/li>\n<li>Hair Care<\/li>\n<li>Mass Beauty and Personal Care<\/li>\n<li>Men&#8217;s Grooming<\/li>\n<li>Oral Care<\/li>\n<li>Oral Care Excl Power Toothbrushes<\/li>\n<li>Premium Beauty and Personal Care<\/li>\n<li>Prestige Beauty and Personal Care<\/li>\n<li>Skin Care<\/li>\n<li>Sun Care<\/li>\n<\/ul>\n<p>For more information about this report visit <a href=\"https:\/\/www.researchandmarkets.com\/reports\/6167443\/top-100-fmcg-brands-in-e-commerce?utm_source=GNE&amp;utm_medium=PressRelease&amp;utm_code=p6v8jb&amp;utm_campaign=2099056+-+Top+100+FMCG+Brands+in+E-Commerce%3A+2025+Definitive+View+of+the+Brands+Winning+in+Digital+Commerce&amp;utm_exec=chdomspi\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.researchandmarkets.com\/r\/m2ziew<\/a><\/p>\n<p><strong>About ResearchAndMarkets.com<\/strong><br \/>ResearchAndMarkets.com is the world&#8217;s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.<\/p>\n<pre>CONTACT: \r\nCONTACT: ResearchAndMarkets.com \r\n         Laura Wood,Senior Press Manager \r\n         press@researchandmarkets.com\r\n         For E.S.T Office Hours Call 1-917-300-0470 \r\n         For U.S.\/ CAN Toll Free Call 1-800-526-8630 \r\n         For GMT Office Hours Call +353-1-416-8900 \r\n\r\n<\/pre>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MDZjMzlmZmUtZjlhNC00YjZjLTllMmQtOTA4OWE5Mjg2MzhjLTEwMjY3MzctMjAyNS0xMC0xNS1lbg==\/tiny\/Research-and-Markets.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The report highlights growth opportunities in digital commerce for FMCG brands, with a focus on beauty and personal care. Key opportunities include tapping into emerging trends, exploring premium vs. mass segments, leveraging novel concepts, and analyzing strategic factors like product development and lifestyle influences. Dublin, Oct. 15, 2025 (GLOBE NEWSWIRE) &#8212; The &#8220;Top 100 FMCG [&#8230;]\n","protected":false},"author":1,"featured_media":79226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-73046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 100 FMCG Brands in E-Commerce: 2025 Definitive View of the Brands Winning in Digital Commerce - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 100 FMCG Brands in E-Commerce: 2025 Definitive View of the Brands Winning in Digital Commerce\" \/>\n<meta property=\"og:description\" content=\"The report highlights growth opportunities in digital commerce for FMCG brands, with a focus on beauty and personal care. Key opportunities include ta\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-16T00:03:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Research-and-Markets-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Top 100 FMCG Brands in E-Commerce: 2025 Definitive View of the Brands Winning in Digital Commerce\",\"datePublished\":\"2025-10-16T00:03:55+00:00\",\"dateModified\":\"2025-10-16T00:03:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/\"},\"wordCount\":401,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/\",\"name\":\"Top 100 FMCG Brands in E-Commerce: 2025 Definitive View of the Brands Winning in Digital Commerce - Biz and Live in Saigon\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\"},\"datePublished\":\"2025-10-16T00:03:55+00:00\",\"dateModified\":\"2025-10-16T00:03:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/english.saigonbiz.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 100 FMCG Brands in E-Commerce: 2025 Definitive View of the Brands Winning in Digital Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"name\":\"Biz and Live in Saigon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\",\"name\":\"SaigonBiz Media\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"width\":512,\"height\":512,\"caption\":\"SaigonBiz Media\"},\"image\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SaigonbizGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/english.saigonbiz.com\/vn\"],\"url\":\"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Top 100 FMCG Brands in E-Commerce: 2025 Definitive View of the Brands Winning in Digital Commerce - Biz and Live in Saigon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/","og_locale":"en_US","og_type":"article","og_title":"Top 100 FMCG Brands in E-Commerce: 2025 Definitive View of the Brands Winning in Digital Commerce","og_description":"The report highlights growth opportunities in digital commerce for FMCG brands, with a focus on beauty and personal care. Key opportunities include ta","og_url":"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/","og_site_name":"Biz and Live in Saigon","article_publisher":"https:\/\/www.facebook.com\/SaigonbizGroup","article_published_time":"2025-10-16T00:03:55+00:00","og_image":[{"width":1,"height":1,"url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Research-and-Markets-4.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/#article","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/"},"author":{"name":"admin","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6"},"headline":"Top 100 FMCG Brands in E-Commerce: 2025 Definitive View of the Brands Winning in Digital Commerce","datePublished":"2025-10-16T00:03:55+00:00","dateModified":"2025-10-16T00:03:55+00:00","mainEntityOfPage":{"@id":"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/"},"wordCount":401,"publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"articleSection":["People"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/","url":"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/","name":"Top 100 FMCG Brands in E-Commerce: 2025 Definitive View of the Brands Winning in Digital Commerce - Biz and Live in Saigon","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#website"},"datePublished":"2025-10-16T00:03:55+00:00","dateModified":"2025-10-16T00:03:55+00:00","breadcrumb":{"@id":"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/english.saigonbiz.com\/vn\/top-100-fmcg-brands-in-e-commerce-2025-definitive-view-of-the-brands-winning-in-digital-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/english.saigonbiz.com\/vn\/"},{"@type":"ListItem","position":2,"name":"Top 100 FMCG Brands in E-Commerce: 2025 Definitive View of the Brands Winning in Digital Commerce"}]},{"@type":"WebSite","@id":"https:\/\/english.saigonbiz.com\/vn\/#website","url":"https:\/\/english.saigonbiz.com\/vn\/","name":"Biz and Live in Saigon","description":"","publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/english.saigonbiz.com\/vn\/#organization","name":"SaigonBiz Media","url":"https:\/\/english.saigonbiz.com\/vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","width":512,"height":512,"caption":"SaigonBiz Media"},"image":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaigonbizGroup"]},{"@type":"Person","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","caption":"admin"},"sameAs":["https:\/\/english.saigonbiz.com\/vn"],"url":"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/73046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/comments?post=73046"}],"version-history":[{"count":0,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/73046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media\/79226"}],"wp:attachment":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media?parent=73046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/categories?post=73046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/tags?post=73046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}