{"id":73186,"date":"2025-10-20T00:04:14","date_gmt":"2025-10-20T00:04:14","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/10\/20\/kering-and-loreal-forge-an-alliance-in-beauty-and-wellness\/"},"modified":"2025-10-20T00:04:14","modified_gmt":"2025-10-20T00:04:14","slug":"kering-and-loreal-forge-an-alliance-in-beauty-and-wellness","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/kering-and-loreal-forge-an-alliance-in-beauty-and-wellness\/","title":{"rendered":"Kering and L\u2019Or\u00e9al forge an alliance in beauty and wellness"},"content":{"rendered":"
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Press release – Kering and L’Or\u00e9al forge a beauty alliance – 20251019<\/a><\/p>\n\n\n\n
PRESS RELEASE<\/strong><\/p>\n

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KERING AND L\u2019OR\u00c9AL FORGE AN ALLIANCE IN BEAUTY AND WELLNESS<\/strong><\/p>\n

Paris and Clichy, France. October 19, 2025<\/strong> \u2013 Kering and L\u2019Or\u00e9al announced today that they are entering a long-term strategic partnership in luxury beauty and wellness. This binding agreement encompasses the acquisition of the House of Creed by L\u2019Or\u00e9al, the beauty and fragrance licenses of iconic Houses of Kering and an exclusive venture to explore business opportunities in the field of wellness and longevity. <\/p>\n

Building on the success of Yves Saint Laurent Beaut\u00e9, this alliance further consolidates the long history of collaboration of two global leaders with complementary strengths \u2014 iconic luxury brands of Kering and the world-class expertise of L\u2019Or\u00e9al in beauty \u2014 to accelerate growth and unlock considerable value across high-potential categories. <\/p>\n

Under the terms of this agreement, Kering has the right to sell Kering Beaut\u00e9 including the House of Creed to L\u2019Or\u00e9al. A true heritage name in haute parfumerie, Creed stands among the leading high-end luxury fragrance Houses, celebrated for its craftsmanship and mastery of rare natural ingredients. As part of L\u2019Or\u00e9al Luxe, Creed will be best positioned to accelerate even further its global development across both men\u2019s and women\u2019s markets. <\/p>\n

The partnership includes the rights to enter into a 50-year exclusive license for the creation, development, and distribution of fragrance and beauty products for Gucci, commencing after expiration of the current license with Coty, and respecting the Kering group\u2019s obligations as per the existing license agreement.
Kering will also grant L\u2019Or\u00e9al 50-year exclusive licenses for the creation, development, and distribution of fragrance and beauty products for Bottega Veneta and Balenciaga, starting upon closing of the announced transaction. <\/p>\n

A strategic committee will be established to ensure coordination between Kering brands and L\u2019Or\u00e9al and monitor the progress of our partnership. <\/p>\n

The agreement, including the sale of Creed and the establishment of these 50-year licenses on these iconic Houses of Kering, is valued at \u20ac4 billion, payable in cash at closing, expected in the first half of 2026. L\u2019Or\u00e9al will also pay royalties to Kering for the use of its licensed brands.<\/p>\n

Beyond beauty, Kering and L\u2019Or\u00e9al are joining forces to explore business opportunities at the intersection of luxury, wellness, and longevity. This exclusive partnership, in the form of a planned 50\/50 joint venture, will craft cutting-edge experiences and services combining L\u2019Or\u00e9al\u2019s innovation capabilities with Kering\u2019s deep understanding of luxury clients.<\/p>\n

\u201cThis strategic alliance marks a decisive step for Kering,\u201d <\/em>declared Luca de Meo, CEO of Kering<\/strong>. \u201cJoining forces with the global leader in beauty, we will accelerate the development of fragrance and cosmetics for our major Houses, allowing them to achieve scale in this category and unlock their immense long-term potential, as did Yves Saint Laurent Beaut\u00e9 under L\u2019Or\u00e9al\u2019s stewardship. Together, we will also venture into new frontiers of wellness, combining the unrivalled expertise of L\u2019Or\u00e9al with our unique luxury reach. This partnership allows us to focus on what defines us best: the creative power and desirability of our Houses.\u201d <\/em><\/p>\n

\u201cI am delighted to forge this long-term strategic alliance with one of the world\u2019s most prestigious, creative and visionary luxury groups. This partnership will further solidify our position as the world\u2019s #1 luxury beauty company and allow us to explore new avenues in wellness together.\u201d <\/em>said Nicolas Hieronimus, CEO L\u2019Or\u00e9al Groupe<\/strong>. \u201cThe addition of these extraordinary brands perfectly complements our existing portfolio and significantly expands our reach into new, dynamic segments of luxury beauty. Through Creed, we will establish ourselves as one of the leading players in the fast-growing niche fragrance market. Gucci, Bottega Veneta and Balenciaga are all exceptional couture brands with enormous potential for growth.\u201d<\/em><\/p>\n

The agreement contains customary terms and conditions, including regulatory approvals. The agreement is also subject to Kering\u2019s obligations under French employment law, with the right for Kering to sell Kering Beaut\u00e9 to L\u2019Or\u00e9al and an exclusivity granted to L\u2019Or\u00e9al.<\/p>\n

About Kering<\/em><\/strong><\/p>\n

Kering is a global, family-led luxury group, home to people whose passion and expertise nurture creative Houses across couture and ready-to-wear, leather goods, jewelry, eyewear and beauty: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, as well as Kering Eyewear and Kering Beaut\u00e9. Inspired by their creative heritage, Kering\u2019s Houses design and craft exceptional products and experiences that reflect the Group\u2019s commitment to excellence, sustainability and culture. This vision is expressed in our signature: Creativity is our Legacy. In 2024, Kering employed 47,000 people and generated revenue of \u20ac17.2 billion.<\/em><\/p>\n

About L\u2019Or\u00e9al Groupe<\/em><\/strong><\/p>\n

For 115 years, L\u2019Or\u00e9al, the world\u2019s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L\u2019Or\u00e9al for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.<\/em><\/p>\n

With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2023 the Group generated sales amounting to 41.18 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 6,400 Digital talents, L\u2019Or\u00e9al is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. <\/em><\/p>\n

Contacts Kering<\/strong><\/p>\n\n\n\n\n\n\n\n\n
Press<\/em><\/strong><\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
Emilie Gargatte<\/td>\n+33 (0)1 45 64 61 20<\/td>\nemilie.gargatte@kering.com<\/a><\/td>\n<\/tr>\n
Caroline Bruel\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/td>\n+33 (0)1 45 64 62 53<\/td>\ncaroline.bruel-ext@kering.com<\/a> <\/td>\n<\/tr>\n
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Analysts\/investors<\/em><\/strong><\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
Claire Roblet<\/td>\n+33 (0)1 45 64 61 49<\/td>\nclaire.roblet@kering.com<\/a> <\/td>\n<\/tr>\n
Aur\u00e9lie Husson-Dumoutier <\/td>\n+33 (0)1 45 64 60 45<\/td>\naurelie.husson-dumoutier@kering.com<\/td>\n<\/tr>\n<\/table>\n

Contacts L\u2019Or\u00e9al<\/strong><\/p>\n\n\n\n\n\n\n\n\n
Individual shareholders<\/em><\/strong><\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
Pascale Gu\u00e9rin<\/td>\n+33 (0)1 49 64 18 89<\/td>\npascale.guerin@loreal.com<\/a><\/p>\n

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Financial analysts and institutional investors<\/em><\/strong><\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
Eva Quiroga<\/td>\n+33 (0)7 88 14 22 65<\/td>\neva.quiroga@loreal.com<\/a><\/td>\n\u00a0<\/td>\n<\/tr>\n
Media<\/em><\/strong><\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
Brune Diricq<\/td>\n+33 (0)6 63 85 29 87<\/td>\nbrune.diricq@loreal.com<\/a> <\/td>\n\u00a0<\/td>\n<\/tr>\n
Arnaud Fraboul<\/td>\n+33 (0)6 40 13 62 14<\/td>\narnaud.fraboul@loreal.com<\/a> <\/p>\n

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