{"id":73757,"date":"2025-11-04T00:03:38","date_gmt":"2025-11-04T00:03:38","guid":{"rendered":"https:\/\/english.saigonbiz.com.vn\/2025\/11\/04\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/"},"modified":"2025-11-04T00:03:38","modified_gmt":"2025-11-04T00:03:38","slug":"black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/","title":{"rendered":"Black Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking"},"content":{"rendered":"
\n

MISSION, Kan., Nov. 03, 2025 (GLOBE NEWSWIRE) — (Family Features) Once a one-day shopping extravaganza defined by long lines and doorbuster deals, Black Friday has transformed into a season of rolling discounts and fading excitement.<\/p>\n

\"17694_1\"<\/p>\n

According to new research from TopCashback<\/u><\/a>, nearly 7 in 10 Americans no longer consider Black Friday a one-day event, viewing it instead as a month-long shopping season. Only about one-third still see it as a single-day tradition. More than half of respondents said they now shop online instead of in stores, and 43% start scouting deals in early November.<\/p>\n

Findings suggest Black Friday\u2019s sense of urgency has shifted, replaced by a steady flow of rolling discounts and digital promotions. What was once a race for the best bargains has become a marathon for savings.<\/p>\n

The evolution of Black Friday appears to be changing how people spend, too. While 18% of shoppers said they spend less now than they did five years ago, another 18% said their habits haven\u2019t changed much. Only 3% reported spending more. For many, the shift seems to be less about budget and more about timing.<\/p>\n

Asked whether they\u2019d prefer Black Friday return to a single-day event, 44% said they like having more time to shop, while 26% said a one-day version would feel \u201cless overwhelming.\u201d The rest simply don\u2019t mind either way.<\/p>\n

\u201cConsumers are rethinking how they approach major sales events,\u201d said Destiny Chatman, consumer analyst at TopCashback<\/u><\/a>. \u201cThey still want value, but they\u2019re less willing to be rushed. The new Black Friday is about planning, timing and feeling in control of spending.\u201d<\/p>\n

\"17694_2\"<\/p>\n

The research also found shoppers are increasingly aware of the marketing tactics behind the hype. Two-thirds said they believe brands create fake urgency around Black Friday, and another 30% said they think it happens \u201csometimes.\u201d Despite the skepticism, most still admit deep discounts drive their decisions \u2013 nearly 87% said upfront savings are their top motivator, compared with just 6% who said they\u2019re most influenced by cash back or rewards.<\/p>\n

Still, money-back incentives aren\u2019t without impact. Four in 10 respondents said they\u2019ve made a purchase specifically because cash back was offered, and about half said they\u2019d consider choosing a smaller discount if it came with meaningful rewards. Electronics and tech ranked as the top categories where shoppers expect to earn the most cash back, followed by fashion and beauty.<\/p>\n

Even with the season stretching longer, the emotional rollercoaster of Black Friday remains. Most respondents said they feel neutral after shopping while 33% said they feel proud of the deals they scored. Smaller groups reported guilt or regret after their purchases.<\/p>\n

Impulse buying persists with more than 62% saying they occasionally buy things they didn\u2019t plan to, and nearly 1 in 5 said it happens most years. Still, only 5% said they always feel pressured by sales, though 39% said they sometimes do.<\/p>\n

For 68% of shoppers, seeing a huge percentage off is what makes them feel best about spending. Another 8% said they enjoy feeling like they \u201cbeat the system\u201d and 7% said earning cash back brings them satisfaction.<\/p>\n

\u201cPeople want to feel proud about their spending,\u201d Chatman said. \u201cThey\u2019re realizing that a good deal isn\u2019t just about price in this economy. It\u2019s about timing, confidence and getting something that feels worthwhile.\u201d<\/p>\n

If Black Friday disappeared altogether, 55% of Americans said they\u2019d be indifferent. Only 31% said they\u2019d be disappointed while 13% admitted they\u2019d feel relieved to skip the pressure.<\/p>\n

For all its changes, Black Friday still reflects the psychology of modern spending: the balance between excitement and restraint, hype and habit. Experts say shoppers can make the most of the season by planning ahead, comparing prices over time and focusing on rewards that add long-term value rather than chasing every flash sale.<\/p>\n

\u201cBlack Friday isn\u2019t gone; it\u2019s simply grown up,\u201d Chatman said. \u201cToday\u2019s shopper is more strategic, less impulsive and more aware of what makes a deal truly worth it.\u201d<\/p>\n

To find more information, visit TopCashback.com<\/u><\/a>.<\/p>\n

Photo courtesy of Shutterstock (woman using laptop)<\/p>\n

Michael French
mfrench@familyfeatures.com<\/u><\/a>\u00a0
1-888-824-3337
editors.familyfeatures.com<\/u><\/a><\/p>\n

About Family Features Editorial Syndicate<\/p>\n

A leading source for high quality food, lifestyle and home and garden content, Family Features provides readers with topically and seasonally relevant tips, takeaways, information, recipes, videos, infographics and more.\u00a0 Find additional articles and information at culinary.net and eLivingToday.com.\u00a0Family Features is a division of 4media group, the global strategic communications agency built for brands that want results.<\/strong><\/p>\n

Photos accompanying this announcement are available at:<\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/a510ea25-4a83-4b3c-8784-e2a00cf48ccc<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0bdefe01-5b74-4afe-a42c-2a636b8205a6<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

\"\"<\/div>\n","protected":false},"excerpt":{"rendered":"

MISSION, Kan., Nov. 03, 2025 (GLOBE NEWSWIRE) — (Family Features) Once a one-day shopping extravaganza defined by long lines and doorbuster deals, Black Friday has transformed into a season of rolling discounts and fading excitement. According to new research from TopCashback, nearly 7 in 10 Americans no longer consider Black Friday a one-day event, viewing […]\n","protected":false},"author":1,"featured_media":73758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-73757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"\nBlack Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking\" \/>\n<meta property=\"og:description\" content=\"MISSION, Kan., Nov. 03, 2025 (GLOBE NEWSWIRE) — (Family Features) Once a one-day shopping extravaganza defined by long lines and doorbuster deal\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T00:03:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/17694-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Black Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking\",\"datePublished\":\"2025-11-04T00:03:38+00:00\",\"dateModified\":\"2025-11-04T00:03:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/\"},\"wordCount\":785,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/\",\"name\":\"Black Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking - Biz and Live in Saigon\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\"},\"datePublished\":\"2025-11-04T00:03:38+00:00\",\"dateModified\":\"2025-11-04T00:03:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/english.saigonbiz.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"name\":\"Biz and Live in Saigon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\",\"name\":\"SaigonBiz Media\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"width\":512,\"height\":512,\"caption\":\"SaigonBiz Media\"},\"image\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SaigonbizGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/english.saigonbiz.com\/vn\"],\"url\":\"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Black Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking - Biz and Live in Saigon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/","og_locale":"en_US","og_type":"article","og_title":"Black Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking","og_description":"MISSION, Kan., Nov. 03, 2025 (GLOBE NEWSWIRE) — (Family Features) Once a one-day shopping extravaganza defined by long lines and doorbuster deal","og_url":"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/","og_site_name":"Biz and Live in Saigon","article_publisher":"https:\/\/www.facebook.com\/SaigonbizGroup","article_published_time":"2025-11-04T00:03:38+00:00","og_image":[{"width":2250,"height":1500,"url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/17694-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/#article","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/"},"author":{"name":"admin","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6"},"headline":"Black Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking","datePublished":"2025-11-04T00:03:38+00:00","dateModified":"2025-11-04T00:03:38+00:00","mainEntityOfPage":{"@id":"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/"},"wordCount":785,"publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"articleSection":["People"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/","url":"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/","name":"Black Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking - Biz and Live in Saigon","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#website"},"datePublished":"2025-11-04T00:03:38+00:00","dateModified":"2025-11-04T00:03:38+00:00","breadcrumb":{"@id":"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/english.saigonbiz.com\/vn\/black-friday-redefined-a-month-long-ritual-of-planning-patience-and-price-checking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/english.saigonbiz.com\/vn\/"},{"@type":"ListItem","position":2,"name":"Black Friday Redefined: A Month-Long Ritual of Planning, Patience and Price-Checking"}]},{"@type":"WebSite","@id":"https:\/\/english.saigonbiz.com\/vn\/#website","url":"https:\/\/english.saigonbiz.com\/vn\/","name":"Biz and Live in Saigon","description":"","publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/english.saigonbiz.com\/vn\/#organization","name":"SaigonBiz Media","url":"https:\/\/english.saigonbiz.com\/vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","width":512,"height":512,"caption":"SaigonBiz Media"},"image":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaigonbizGroup"]},{"@type":"Person","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","caption":"admin"},"sameAs":["https:\/\/english.saigonbiz.com\/vn"],"url":"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/73757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/comments?post=73757"}],"version-history":[{"count":0,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/73757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media\/73758"}],"wp:attachment":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media?parent=73757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/categories?post=73757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/tags?post=73757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}