{"id":75155,"date":"2025-12-09T12:04:56","date_gmt":"2025-12-09T12:04:56","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/the-weather-network-names-sporting-life-its-official-outerwear-partner\/"},"modified":"2025-12-09T12:04:56","modified_gmt":"2025-12-09T12:04:56","slug":"the-weather-network-names-sporting-life-its-official-outerwear-partner","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/the-weather-network-names-sporting-life-its-official-outerwear-partner\/","title":{"rendered":"The Weather Network names Sporting Life its official outerwear partner"},"content":{"rendered":"<div>\n<p><em>Launching a curated \u201cWeather Shop\u201d designed to help Canadians dress for every season<\/em><\/p>\n<p align=\"left\">OAKVILLE, Ontario, Dec.  09, 2025  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8xVBXgWUILDCWyI5rFVyGas52pHZsWXGChMfUKrQ0zPauPXKcNUo9TYQnYyZgJhdJJghPP-9ocG7kCzk8mmqK8nRnFRMx75NBsjPorIMz30wnnJQODhhSuRKsUq8EKSK\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>The Weather Network<\/u><\/a> (TWN) is pleased to announce a new strategic brand partnership with <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=RVhsfNtjNCdJzZoK_ZAD1H6YXNWepKkEAlcgS-O42wkq02MMlcT2_z3nDG7yJH0DPgyAsRoByhFRpZRrJG6FRTdqiVMx_V7k8ZVUjLcsTDZQhB-ajHt1oEclN0Bv139UdCtexmirEhzmaMsIJUpwpPaKA2LElTy2aoby9x7AUKDT9P84DLkyKRRM8wS8l6t855r8IB8sRVrp08bmRKPSoh-sUubIQu-t9Epu5WUYqcrdJyu9GyNDxCE7JsRExfbsheltMu-y4AbO235QEstLDFed3rEJQT4qgGB39UyGYo_ZIO7ZDKcoHQSHi8IyJVYR8yrFHe8ukftsXY1RNM4Cy_r26Rmj8uVWz4l5DRI31BjHhGGB4M7Ho_AROQdhv0jlChX5SjF9PL1Wo4c_hiw2V-g8U6mTi-Jx5YdiB2Zmzv9PDDnnmL6eYA7R1Fi4u9W8\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Sporting Life<\/u><\/a>, naming the premier retailer as its Official Outerwear Partner. This collaboration reflects a shared commitment to helping Canadians stay informed, prepared and ready to enjoy all of Canada\u2019s seasons \u2014 whether navigating the elements safely, performing at their best outdoors, or looking their best while doing it.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sporting Life x The Weather Network Weather Shop\" height=\"338\" src=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/2537df0f-4df4-43c9-9db4-8dc8711b4383\/sporting-life-x-the-weather-network-weather-shop.png\" width=\"600\" data-dpi=\"96\" data-caption=\"The Weather Network names Sporting Life its official outerwear partner\"><\/p>\n<p align=\"left\"><strong>Introducing The Weather Shop<\/strong><\/p>\n<p>As part of this year-long partnership, TWN and Sporting Life are launching <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8xVBXgWUILDCWyI5rFVyGeG_tDWDsMxmiMDaKMTm9RjKKcuXT6Z4hslDAtFi1zCbg1MxfRoOJ7Mo0t3OU_IJTqidbMwb3d7hHqmsikecq3GtVQnBE33PmRSjzeRG_5L9\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>The Weather Shop<\/u><\/a> \u2014 the first initiative of its kind for The Weather Network \u2014 a customized, seasonally curated experience that helps Canadians select the right outerwear and weather-ready clothing for any conditions, with a focus on performance, style, and comfort.<\/p>\n<p>\u201cOur mission has always been to keep Canadians informed and safe. Knowing the forecast is only half the battle \u2014 being prepared for it is the other,\u201d said Maureen Rogers, President &amp; CEO of Pelmorex. \u201cPartnering with Sporting Life on our first-ever weather shop ensures Canadians have the gear they need to navigate Canada\u2019s ever-changing weather.\u201d<\/p>\n<p><strong>Key features of The Weather Shop<\/strong><\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt;\"><strong>Seasonal-ready gear:<\/strong> Apparel recommendations that align with seasonal conditions and activities<\/li>\n<li><strong>Cross-platform promotion<\/strong>: Featured across TWN platforms to drive awareness seasonally<\/li>\n<li><strong>Education:<\/strong> Content to help Canadians navigate our varied climate and decide what to wear for every season<\/li>\n<li style=\"margin-bottom:12pt;\"><strong>Performance and style:<\/strong> Curated pieces that allow Canadians to look and feel their best outdoors, highlighting style and functionality<\/li>\n<\/ul>\n<p><strong>Always-on integration across TWN platforms<\/strong><\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt;\"><strong>On-air integration:<\/strong> TWN meteorologists and Video Journalists will showcase Sporting Life gear organically in programming, providing valuable exposure with relevant content<\/li>\n<li><strong>Live on-location broadcasts:<\/strong> TWN teams will take the show on the road with live hits from select Sporting Life stores during each season, giving viewers real-time weather insights alongside featuring curated gear on-site<\/li>\n<li style=\"margin-bottom:12pt;\"><strong>Persistent digital presence:<\/strong> A continuous presence across desktop, mobile web, app, and social placements ensures users can access The Weather Shop whenever the weather shifts<\/li>\n<\/ul>\n<p><strong>A partnership built on trust<\/strong><\/p>\n<p>The collaboration leverages the strengths of two established Canadian brands: The Weather Network\u2019s authority on the elements and Sporting Life\u2019s long-standing reputation for helping Canadians make the most of any season\u2019s outdoor activities. The multi-platform campaign will also feature 15-second broadcast spots and vertical social content designed to intercept weather-conscious audiences as they plan their daily activities.<\/p>\n<p>\u201cCanadians trust The Weather Network for clarity and guidance, and they trust Sporting Life for elevated apparel and equipment that meets those conditions with style and performance. A partnership made for Canadian Weather,\u201d said Bill Gregson, Executive Chairman at Sporting Life. \u201cIn partnership with The North Face, our Weather Shops, starting with Winter, offers a meticulously curated selection of outerwear, winter essentials and top-tier ski and snowboard equipment crafted for Canada\u2019s unique climate. From carving fresh powder to enjoying every moment of winter, it&#8217;s in our heritage to provide Canadians with the premium gear to embrace every season and their favorite activities to its fullest.\u201d<\/p>\n<p><strong>Why this matters<\/strong><\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt;\"><strong>Seasonal preparedness:<\/strong> Plan your outdoor activities with confidence, knowing you\u2019re dressed for the elements<\/li>\n<li><strong>Real-world validation:<\/strong> TWN experts wear Sporting Life gear on-air and in the field, demonstrating durability and comfort in real Canadian weather<\/li>\n<li><strong>National visibility :<\/strong> TWN\u2019s multi-platform reach provides unmatched exposure to millions of weather-conscious Canadians daily<\/li>\n<li style=\"margin-bottom:12pt;\"><strong>Expert guidance:<\/strong> Users benefit from TWN\u2019s weather authority and Sporting Life\u2019s curated outerwear expertise in one seamless experience<\/li>\n<\/ul>\n<p style=\"padding-left:0pt;\">To explore the new Weather Shop and prepare for the season ahead, click <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=zwGca4ldeulccIuC8uRaD1F6hqeuHIEqjkpzQUE5odgiSMn6ZVNqpLt2_siNhIDXnveeLKUK0VauTpmLR5zIMKfj5sBud-evnPf1tZRgB00=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>here<\/u><\/a>. For complete seasonal forecast details, including regional breakdowns, maps and charts visit The Weather Network <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=BkQUrhiPit1ST1N11MsSEdz6jRJRvg30WyuUqqd4PHtS91aTFCBvZnMttmh8VF8_cduoo--o0cKQEz5-n96gncVVOXg2B6v1Qc9O1zuXU5E=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>online<\/u><\/a> or via the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=QjVlK-9YGS8ryZBpDgGGvH7xDlx09sz6W-gFpYkbzM4pOJIiQireAVcOPS6jQJlX9jRV0QU9wxtwrIBheUazqse7HFNe7g9EFaoZAuFNu7pNlNCPcpcp8RzXaNLWYoqf\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>mobile app<\/u><\/a>.<\/p>\n<p style=\"padding-left:0pt;\"><strong>To arrange an interview, please contact:<\/strong><\/p>\n<p>Karen Kheder <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0z-nMvG27F8YM2MV30Dz9k_zKThfPMaai_TxOUwQstAKLB2a6muPpHncZbonJRyc9eBw10TVap0o0lN-_wMxzL13_Rd1Xk7y64KrqZ8Ra-_fuYVsZzMvP0ESaO19dhB0\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>mediainquiry@pelmorex.com<\/u><\/a><\/p>\n<p><strong>About Pelmorex<\/strong><\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bXppFlpb1LgIeyhgs0JEj-v0OXn5nigTCRrHswaL02UCAgn470qCLZYRQSTpVLBSxDEzWGMPiAp4VQ0jRGm3cg==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Pelmorex<\/u><\/a> is the company behind the well-known trusted weather brands, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8xVBXgWUILDCWyI5rFVyGasa16c5tGxXtbjNO6GjwEkRiWCMle-W1tPIBc05erKLPOsReJIkzdodxxacrkCD_9yYsVBqDLBGjDIkm2Lt4gQ=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>The Weather Network<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Ag1lTtj-VfCxbFF1Pk6I570O5kSfgnV8RKu6HwPBVMByxBh4pejtWhsH3cMmdSJbdYmHLVyuEbQDc_kXndlI3E_9fVP-Xj3n867CxIfBfXY=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>M\u00e9t\u00e9oM\u00e9dia<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=pHnfH1_aRSf4tSUn4o2iHkfsyvEOQJVvIF1V42uJuxIzDz0A3KSoy6I0Yx6_jxtBC4K36YAkzzuK8uIb5p4pLg==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Eltiempo<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=EjHlZOqKZsT-QiiSG8t38N4zZGvhV1B7yDAJFgkG8T6vBNu4gIxnTMMUuMJmqb3twtXr6RrAFhx2ZxzuWrBDsA==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Otempo<\/u><\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hbzq4bREO1Z37Gdwnyqa0ZI-b3jE4NfAoKDeAG1_xNQ2ngrXC5r1BglYDKSdhZKaIe8mH97uVeKIx_yuHVEc2g==\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Clima<\/u><\/a>. Its mission is to provide fast, accurate weather forecasts, personalized insights and critical weather alerts, empowering people, communities and businesses worldwide to make informed decisions amidst the changing weather. This core intelligence is extended through <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bXppFlpb1LgIeyhgs0JEj29E6NCk79uPVqXb5tthy3yY9o5xIDqiWdVtm7yIromHkf1gsveeGL649num4HjPL-hQFAHt_214t_4Y0SHulrwvm9U91T43kPn2aTHFclwWy6_m2quTq0t2hjVFfaN-YOpDwv9d6Tskud6PBdYf7gI=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Pelmorex Weather Source<\/u><\/a>, its enterprise division, which helps companies turn weather uncertainties into strategic advantages. Pelmorex is also a key public safety partner and operates Canada\u2019s National Alert Aggregation and Dissemination System, part of the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=KJc6_iEOIYrIJjwy5b3WVs8ESJG6XlhZkyhsYdkbIAJ3yae1bvXDgZiZ0JnQzIZyAUjum_GGCaksnM4BB9Tnq8Hj3YW3MgBFT0PekbWndWE=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Alert Ready<\/u><\/a> emergency alert system.<\/p>\n<p>To learn more, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bXppFlpb1LgIeyhgs0JEj6jtVnx2VkT08z8K33XyubZ3PyEcbtAMAeME3P-tmq7BVuuCsr26ibOc02PNh8XoIYDfqDsKOAIW5EHivcNpk1w=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Pelmorex.com<\/u><\/a> and follow us on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5IbCzf-3AcnwMIRF6zrrI_MYl8UtsDIvIVxYcWQE-tcGUaavQuxOKlUpkgPtps2WJ0pPA53cjpdb9ofDF_5KKfsinjgT3pclKZ4olbcKHew=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>LinkedIn<\/u><\/a>.<\/p>\n<p><strong>About Sporting Life<\/strong><\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=RVhsfNtjNCdJzZoK_ZAD1P7xaMhyKS3J4LE8we7OuEQ6nX00kHm-Pn6UXN-a4ogH83_oJ6-84DuVQZsyxeRdzrbouYKYcyAKg9YusJcXwYO_aR-FJqJpqCIXm6YGtKj__H3UyQhy-E2cn5L-DZcKXW_1BHWs5QNkXfOIwQIo2aEi5ng4NqbUcpBE-T_Z-2v8nOMgvm7GNoH75yH9mQ1ZDDKHoMziKm9TTCeErh-YS2C4CDYE_6JT199WpDfx49XI4NqON8z8uldGzYWjgyBtO4oR2xwfF-NXEP2SblyC88oSjmGScFkT8runUHeoyZKnr2CGoNDJNdJeeO0huDQN0vw2NNlr6mMkyDuGYk-rVNP5Mnj8cKGxH27svhLR1txLpR1Uh9gfp8VaIH93HPr9vmQRhivYSrgXsF3IaE4Hg26yASSvmvKJ4qDt_2btCN1h\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>Sporting Life<\/u><\/a> is Canada\u2019s leading sports and lifestyle retailer, offering premium outdoor apparel, footwear, gear and accessories for men, women and children. With curated large-format stores across the country and a strong e-commerce platform, Sporting Life delivers a unique mix of performance-driven technical gear and style-forward lifestyle apparel for activities ranging from skiing and snowboarding to running, hiking and everyday living. Founded in 1979, Sporting Life is committed to providing exceptional service and helping Canadians live their best active life.<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=whRYD57awWE4DPtQQz9zjTQnuZKpHU8yu9R8tD59C7Kx6q0qQq0KAAJ2fChzLZ7EU7oIoi7pDLmA83ch3t67zxhJN2jjEdLj603zZuBHVheUj0ZzjitvF68ReFU9oipHvzutCMWnFpTnpQPz8zhmSj43xZSSyJmRdVTxibJ1VoPafTUeYlQPtoRRDN4XGJuDoar7ZeH5S6jrqXOpbJdmgS_4Xhn7NO2XBX530PtQVEIkRqVKY5OHGLSkhS6lz4qsdv-gnsF4UaevfP8UxQrflg==\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/2537df0f-4df4-43c9-9db4-8dc8711b4383<\/a><\/p>\n<p>A video accompanying this announcement is available at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=whRYD57awWE4DPtQQz9zjTQnuZKpHU8yu9R8tD59C7Kx6q0qQq0KAAJ2fChzLZ7EIJ5h0KTw48JZ1bDx7beWyET4nGhyUY4W223fj1ymEywQKhwuSLw0LaKIMS2eoMNAkZoqqfw53QP31yzaLMwnPJB1ZPaQnDo6QrBHWiklH2q2nYvpEHakgUqn362BHRklDQg2qjrLnw2t0dZo4bEsqPOwGHikouLG3eFSeiIW-TQrrU4klKVgrUe_2RrorFunURobBRQTCNzT-pHK8tWw2g==\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/3de2be67-f334-49e2-bede-7ed3b697c31c<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/Y2JiMWJhZWUtYzA1MC00NTk1LWE0ZGMtMjMwYzM3YjVlMDUxLTExMjIwMTItMjAyNS0xMi0wOS1lbg==\/tiny\/Pelmorex-Corp-.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Launching a curated \u201cWeather Shop\u201d designed to help Canadians dress for every season OAKVILLE, Ontario, Dec. 09, 2025 (GLOBE NEWSWIRE) &#8212; The Weather Network (TWN) is pleased to announce a new strategic brand partnership with Sporting Life, naming the premier retailer as its Official Outerwear Partner. This collaboration reflects a shared commitment to helping Canadians [&#8230;]\n","protected":false},"author":1,"featured_media":75156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-75155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Weather Network names Sporting Life its official outerwear partner - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/the-weather-network-names-sporting-life-its-official-outerwear-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Weather Network names Sporting Life its official outerwear partner\" \/>\n<meta property=\"og:description\" content=\"Launching a curated \u201cWeather Shop\u201d designed to help Canadians dress for every season OAKVILLE, Ontario, Dec. 09, 2025 (GLOBE NEWSWIRE) &#8212; The\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/the-weather-network-names-sporting-life-its-official-outerwear-partner\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T12:04:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2025\/12\/sporting-life-x-the-weather-network-weather-shop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-weather-network-names-sporting-life-its-official-outerwear-partner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-weather-network-names-sporting-life-its-official-outerwear-partner\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"The Weather Network names Sporting Life its official outerwear partner\",\"datePublished\":\"2025-12-09T12:04:56+00:00\",\"dateModified\":\"2025-12-09T12:04:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-weather-network-names-sporting-life-its-official-outerwear-partner\/\"},\"wordCount\":883,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-weather-network-names-sporting-life-its-official-outerwear-partner\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/the-weather-network-names-sporting-life-its-official-outerwear-partner\/\",\"name\":\"The Weather Network names Sporting Life its official outerwear partner - 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