{"id":76561,"date":"2026-01-21T00:03:56","date_gmt":"2026-01-21T00:03:56","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/wet-hydration-launches-at-the-vitamin-shoppe-expanding-access-to-premium-functional-hydration\/"},"modified":"2026-01-21T00:03:56","modified_gmt":"2026-01-21T00:03:56","slug":"wet-hydration-launches-at-the-vitamin-shoppe-expanding-access-to-premium-functional-hydration","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/wet-hydration-launches-at-the-vitamin-shoppe-expanding-access-to-premium-functional-hydration\/","title":{"rendered":"Wet Hydration Launches at The Vitamin Shoppe\u00ae, Expanding Access to Premium Functional Hydration"},"content":{"rendered":"<div>\n<p align=\"left\">LAS VEGAS, Jan.  20, 2026  (GLOBE NEWSWIRE) &#8212; Wet Hydration, the premium functional beverage brand redefining modern hydration, announced today its launch at The Vitamin Shoppe<sup>\u00ae<\/sup> in February 2026, bringing its portfolio of functional wellness waters and clear protein waters to one of the nation\u2019s leading specialty health retailers.<\/p>\n<p>Designed for today\u2019s on-the-go lifestyle, Wet Hydration offers zero sugar, zero bubbles, and bold fruit-forward flavors \u2014 combining hydration, function, and taste in a sleek aluminum can. With targeted benefits across hydration, wellness, and recovery, the brand continues to build momentum among fitness-forward and wellness-minded consumers.<\/p>\n<p>\u201cWe see The Vitamin Shoppe as a key partner in reaching consumers who are actively seeking functional solutions that fit into their daily routines,\u201d <strong>said Randy Smith, VP of Sales at Wet Hydration.<\/strong> \u201cThis launch allows us to meet shoppers where they already go for performance and wellness, while offering something truly differentiated in the hydration aisle.\u201d<\/p>\n<p>The Vitamin Shoppe rollout includes Wet Hydration\u2019s SKU\u2019s from the core Wellness Water lineup, as well as select Protein Water SKUs, delivering a light, smooth alternative to traditional protein beverages without compromising on taste.<\/p>\n<p>\u201cOur focus has always been on building a brand that lives at the intersection of function, flavor, and lifestyle,\u201d <strong>said Jon McKillop, President of Wet Hydration.<\/strong> \u201cPartnering with The Vitamin Shoppe validates our product innovation and reinforces our commitment to delivering elevated hydration solutions to a health-conscious consumer.\u201d<\/p>\n<p>Founded with the mission to modernize functional hydration, Wet Hydration continues to expand nationally through strategic retail partnerships and cultural relevance.<\/p>\n<p>\u201cThis launch represents another major step in our growth journey,\u201d<strong> said Spencer Altschul, Founder and CEO of Wet Hydration.<\/strong> \u201cThe Vitamin Shoppe understands the modern wellness consumer, and we\u2019re excited to bring Wet Hydration to shelves where performance, recovery, and daily wellness converge.\u201d<\/p>\n<p>Wet Hydration will be available starting in February 2026 at select The Vitamin Shoppe locations, with continued expansion planned.<\/p>\n<p><strong>Media Contact:<\/strong><\/p>\n<p>lindsey@wethydration.com<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/M2JjZjliYzAtZDlmZi00NGVhLWI1OWQtYmJkZGZjNmU4YzI0LTEzMTIzNzEtMjAyNi0wMS0yMC1lbg==\/tiny\/Wet-Hydration.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LAS VEGAS, Jan. 20, 2026 (GLOBE NEWSWIRE) &#8212; Wet Hydration, the premium functional beverage brand redefining modern hydration, announced today its launch at The Vitamin Shoppe\u00ae in February 2026, bringing its portfolio of functional wellness waters and clear protein waters to one of the nation\u2019s leading specialty health retailers. Designed for today\u2019s on-the-go lifestyle, Wet [&#8230;]\n","protected":false},"author":1,"featured_media":79226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-76561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wet Hydration Launches at The Vitamin Shoppe\u00ae, Expanding Access to Premium Functional Hydration - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/wet-hydration-launches-at-the-vitamin-shoppe-expanding-access-to-premium-functional-hydration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wet Hydration Launches at The Vitamin Shoppe\u00ae, Expanding Access to Premium Functional Hydration\" \/>\n<meta property=\"og:description\" content=\"LAS VEGAS, Jan. 20, 2026 (GLOBE NEWSWIRE) &#8212; Wet Hydration, the premium functional beverage brand redefining modern hydration, announced today it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/wet-hydration-launches-at-the-vitamin-shoppe-expanding-access-to-premium-functional-hydration\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T00:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/01\/Wet-Hydration.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/wet-hydration-launches-at-the-vitamin-shoppe-expanding-access-to-premium-functional-hydration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/wet-hydration-launches-at-the-vitamin-shoppe-expanding-access-to-premium-functional-hydration\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"Wet Hydration Launches at The Vitamin Shoppe\u00ae, Expanding Access to Premium Functional Hydration\",\"datePublished\":\"2026-01-21T00:03:56+00:00\",\"dateModified\":\"2026-01-21T00:03:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/wet-hydration-launches-at-the-vitamin-shoppe-expanding-access-to-premium-functional-hydration\/\"},\"wordCount\":335,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/wet-hydration-launches-at-the-vitamin-shoppe-expanding-access-to-premium-functional-hydration\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wet-hydration-launches-at-the-vitamin-shoppe-expanding-access-to-premium-functional-hydration\/\",\"name\":\"Wet Hydration Launches at The Vitamin Shoppe\u00ae, Expanding Access to Premium Functional Hydration - 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