{"id":78755,"date":"2026-03-23T09:13:14","date_gmt":"2026-03-23T09:13:14","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/?p=78755"},"modified":"2026-03-23T09:13:14","modified_gmt":"2026-03-23T09:13:14","slug":"the-transition-challenge-meeting-the-green-label-standards-for-vietnamese-enterprises","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/the-transition-challenge-meeting-the-green-label-standards-for-vietnamese-enterprises\/","title":{"rendered":"The Transition Challenge: Meeting the “Green Label” Standards for Vietnamese Enterprises"},"content":{"rendered":"

Many research organizations forecast 2026 as a pivotal milestone for the Vietnamese consumer market; businesses must now clearly disclose environmental certifications to maintain market share. Competition has shifted from “low cost” to the “green credentials” of a product. Enterprises that meet environmental standards and maintain transparency in production processes, packaging, and emissions are poised to gain an advantage, particularly on digital platforms. Conversely, those slow to adapt face the risk of losing market share as consumers increasingly prioritize sustainable values.<\/em><\/p>\n

A recent survey by global market research firm NielsenIQ shows that over 70% of global consumers prioritize sustainable products. In Vietnam, this trend has surged since 2024 and is projected to escalate further in 2026.<\/p>\n

According to analysis by PwC for the 2024\u20132025 period, consumers in the Asia-Pacific region are willing to pay an average premium of 9\u201310% for sustainable products. Data from the global management consulting firm McKinsey & Company also indicates that criteria such as origin transparency, recyclable packaging, and low carbon emissions now carry as much weight in purchasing decisions as price.<\/p>\n

In Vietnam, surveys reveal that consumers are increasingly concerned with recycled materials, biodegradable packaging, and clearly sourced products. According to the Ministry of Industry and Trade (MoIT), demand for eco-friendly products in Vietnam grew by an average of 15% annually between 2021 and 2023. In modern retail systems, sales for items labeled “green” or “sustainable consumption” increased by 40\u201360% during major communication campaigns. In Ho Chi Minh City alone, 72% of consumers reported a willingness to pay more for green products.<\/p>\n

Young, highly educated, and middle-income urban residents are leading this trend. On e-commerce platforms, search queries for keywords such as “green,” “organic,” and “recycled” rose steadily between 2023 and 2025. Buyers are no longer focused solely on quality but also on delivery packaging and eco-friendly return\/exchange policies. This has forced e-commerce supply chains to adjust everything from packaging to logistics.<\/p>\n

In response to these pressures, many businesses have proactively transitioned. For instance, the Saigon Co.op retail system has ceased using non-biodegradable plastic bags, replacing them with 100% biodegradable and reusable alternatives. They have also replaced plastic straws and spoons with products made from sugarcane bagasse, paper, rice, and other eco-friendly materials.<\/p>\n

In the manufacturing sector, the Bai Bang Paper Corporation has invested in waste-paper recycling lines combined with closed-loop wastewater treatment, reducing water consumption by up to 60%. Some chemical enterprises have shifted to producing bio-organic fertilizers to replace synthetic chemicals, aiming to reduce emissions and improve soil quality.<\/p>\n

The Industrial Safety Techniques and Environment Agency (ISEA), a specialized branch of the MoIT, has collaborated with businesses to investigate and assess waste sources in high-pollution industries such as chemicals, fertilizers, steel, thermal power, textiles, and beverages. They have also conducted comprehensive environmental and social impact assessments for several major industrial hubs and sectors.<\/p>\n

A Call for a National “Green Label” Standard<\/strong><\/p>\n

Experts predict that over the next five years, the market for eco-friendly products in Vietnam could see double-digit annual growth, particularly in FMCG, food, and fashion. Despite the clear prospects, challenges remain. Currently, no ministry or agency has issued a unified, official set of criteria defining what constitutes a “green product.” While ESG (Environmental, Social, and Governance) frameworks exist for reference, a legal vacuum leaves both businesses and consumers without a clear basis for selection.<\/p>\n

According to Khuc Dai Long (Faculty of Marketing, University of Commerce), many buyers struggle to distinguish genuine green products from fakes due to the lack of a comprehensive eco-labeling system and opaque origin information. The prevalence of “greenwashing” and exaggerated claims is undermining market trust.<\/p>\n

Furthermore, high input costs mean green products often carry a price premium over traditional goods. Small and medium-sized enterprises (SMEs) and rural production facilities still face hurdles in accessing capital and clean technology. Investing in recycling lines, energy efficiency, or circular processes requires significant capital and technical capacity.<\/p>\n

Experts suggest that for green consumption to become mainstream, businesses must standardize production, be transparent regarding environmental data, and commit to social responsibility. “Regulatory agencies must soon issue a set of national ‘green label’ criteria and expand the public availability of eco-labels, energy labels, and green certifications to create a clear identification system,” Mr. Long recommended.<\/p>\n

Green consumption is essentially more than a purchasing behavior; it is a lifestyle geared toward sustainable development, where every consumer choice contributes to the collective goal of protecting the planet. With the government, businesses, and citizens working together, the green economy will become a pillar of the future economy, helping Vietnam grow in a sustainable, inclusive, and humane direction.<\/p>\n","protected":false},"excerpt":{"rendered":"

Many research organizations forecast 2026 as a pivotal milestone for the Vietnamese consumer market; businesses must now clearly disclose environmental certifications to maintain market share. Competition has shifted from “low cost” to the “green credentials” of a product. Enterprises that meet environmental standards and maintain transparency in production processes, packaging, and emissions are poised to […]\n","protected":false},"author":1,"featured_media":78756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-78755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"\nThe Transition Challenge: Meeting the "Green Label" Standards for Vietnamese Enterprises - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/the-transition-challenge-meeting-the-green-label-standards-for-vietnamese-enterprises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Transition Challenge: Meeting the "Green Label" Standards for Vietnamese Enterprises\" \/>\n<meta property=\"og:description\" content=\"Many research organizations forecast 2026 as a pivotal milestone for the Vietnamese consumer market; businesses must now clearly disclose environmenta\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/the-transition-challenge-meeting-the-green-label-standards-for-vietnamese-enterprises\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T09:13:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-16_15_21-23-thg-3-2026-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-transition-challenge-meeting-the-green-label-standards-for-vietnamese-enterprises\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-transition-challenge-meeting-the-green-label-standards-for-vietnamese-enterprises\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"The Transition Challenge: Meeting the “Green Label” Standards for Vietnamese Enterprises\",\"datePublished\":\"2026-03-23T09:13:14+00:00\",\"dateModified\":\"2026-03-23T09:13:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-transition-challenge-meeting-the-green-label-standards-for-vietnamese-enterprises\/\"},\"wordCount\":758,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/english.saigonbiz.com\/vn\/the-transition-challenge-meeting-the-green-label-standards-for-vietnamese-enterprises\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-transition-challenge-meeting-the-green-label-standards-for-vietnamese-enterprises\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/the-transition-challenge-meeting-the-green-label-standards-for-vietnamese-enterprises\/\",\"name\":\"The Transition Challenge: Meeting the \\\"Green Label\\\" Standards for Vietnamese Enterprises - 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