{"id":79181,"date":"2026-04-04T00:00:50","date_gmt":"2026-04-04T00:00:50","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/the-full-spectrum-of-k-culture-in-one-place-2026-myk-festa-to-open-june-25\/"},"modified":"2026-04-04T00:00:50","modified_gmt":"2026-04-04T00:00:50","slug":"the-full-spectrum-of-k-culture-in-one-place-2026-myk-festa-to-open-june-25","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/the-full-spectrum-of-k-culture-in-one-place-2026-myk-festa-to-open-june-25\/","title":{"rendered":"The Full Spectrum of K-Culture in One Place: &#8220;2026 MyK FESTA&#8221; to Open June 25"},"content":{"rendered":"<div>\n<p><em>A four-day event to be held from June 25 (Thu) to 28 (Sun) across the KINTEX area, showcasing the full spectrum of K-culture, including beauty, fashion, and food. Actor Lee Chae Min appointed as official ambassador; the festival to feature global artists such as TREASURE and RIIZE.<\/em><\/p>\n<p align=\"justify\">GOYANG, KOREA, April  03, 2026  (GLOBE NEWSWIRE) &#8212; The 2026 <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=oyfH_A6HukIf1sGHjXPHiXHWsZavVhgTbiLdw2G54OVRUL7Yi9cXlExVnQESHVqu6zJX31qZqFTzJnwc01fjLA==\" rel=\"nofollow\" target=\"_blank\" title=\"MyK FESTA\">MyK FESTA<\/a>, a comprehensive K-culture event hosted by the Ministry of Culture, Sports and Tourism (Minister CHAE Hwi-young, hereinafter &#8220;MCST&#8221;) and organized by the Korean Foundation for International Cultural Exchange (President Park Chang Sik, hereinafter &#8220;KOFICE&#8221;), will be held for four days, from June 25 (Thu) to 28 (Sun), at KINTEX and SONO Calm GOYANG in Goyang, Gyeonggi Province.<\/p>\n<p align=\"justify\"><img decoding=\"async\" alt=\"\" data-mce-style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/7fdf146e-c035-4cb5-a1a5-e0eeebec926d\/1.jpg\" style=\"display:block; margin-left:auto; margin-right:auto;\" data-dpi=\"72\" data-filename=\"1.jpg\"><\/p>\n<p align=\"justify\"><b>Next-Generation Star Lee Chae Min Appointed as Official Ambassador<\/b><\/p>\n<p align=\"justify\">Actor Lee Chae Min has been appointed as the official ambassador for this year&#8217;s event. Lee has garnered global recognition as a rising star through the drama Bon App\u00e9tit, Your Majesty. Additionally, he is also widely known among K-pop audiences worldwide, bolstered by his extensive experience as a music show MC. KOFICE stated that Lee was selected in recognition of his fresh and sophisticated image as a rising K-culture icon, which closely aligns with the values of MyK FESTA. As the official ambassador, Lee is expected to participate in on-site programs during the event, with detailed program information to be announced at a later date.<\/p>\n<p align=\"justify\"><b>A Four-Pillar Program Integrating Performance, Discourse, and Business<\/b><\/p>\n<p align=\"justify\">MyK FESTA is structured around four main programs designed to offer an immersive experience of the diverse facets of K-culture.<\/p>\n<p align=\"justify\">At KINTEX Exhibition Hall 1, dynamic K-pop concerts will be held alongside a talk platform offering insights into the cultural industries. First, MyK LIVE (a concert) will feature top-tier artists such as HIGHLIGHT, TREASURE, ZEROBASEONE, RIIZE, izna, and Hearts2Hearts, showcasing the essence of K-pop. Second, MyK VOICE (a talk session) will bring together experts from various sectors of the cultural industries to engage in open discussions on current trends and the future outlook of K-culture. Third, MyK STREET (an exhibition and experience-driven platform) will offer new consumer experiences through pop-up stores and showcases featuring companies across various K-culture sectors.<\/p>\n<p align=\"justify\">At SONO Calm GOYANG, a series of specialized business programs will be held to strengthen the industry ecosystem of K-culture. Finally, MyK TRADE (an export consultation platform) will support the tangible global expansion of Korea&#8217;s cultural industries through B2B export consultations and a networking day involving global buyers and Korean companies.<\/p>\n<p align=\"justify\">Park Chang Sik, President of KOFICE, stated, &#8220;At last year&#8217;s inaugural event, MyK FESTA shared content that brought together K-culture and everyday life for global audiences, demonstrating its potential as an event capable of attracting around 50,000 global fans.&#8221; He added, &#8220;This year, we plan to offer a more in-depth experience of our cultural industries through a diverse range of programs tailored to the individual preferences of visitors.&#8221;<\/p>\n<p align=\"justify\">Ticket information and detailed schedules for the MyK LIVE concerts will be announced in phases via the official website (www.mykfesta.com) and official social media channels.<\/p>\n<p align=\"justify\"><b>Media contact<\/b><\/p>\n<p align=\"justify\">Min-seok Seo, Director of the Global Content Outreach Team<\/p>\n<p align=\"justify\">Korean Foundation for International Cultural Exchange<\/p>\n<p align=\"justify\">E &#8211; min027@kofice.or.kr<\/p>\n<p align=\"justify\">W &#8211; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=mCMjyliB7nBSv5MZ9gtYyRt6IZq8KxOIeSMVYFIZ2oUrlHS9NKh8yby38POTRcRsFTU96GaA3wNcAlD2BMxQQiBiXwLnvZ1AA8LnABw4T_o=\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.mykfesta.com<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MzI0ZmFkYTQtODA4Yy00OGNhLThhZGYtZjgzNmQ1YmZkYjU0LTUwMDE2MDc1Ni0yMDI2LTA0LTAzLWVu\/tiny\/Korean-Foundation-for-Internat.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A four-day event to be held from June 25 (Thu) to 28 (Sun) across the KINTEX area, showcasing the full spectrum of K-culture, including beauty, fashion, and food. Actor Lee Chae Min appointed as official ambassador; the festival to feature global artists such as TREASURE and RIIZE. GOYANG, KOREA, April 03, 2026 (GLOBE NEWSWIRE) &#8212; [&#8230;]\n","protected":false},"author":1,"featured_media":79182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-79181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Full Spectrum of K-Culture in One Place: &quot;2026 MyK FESTA&quot; to Open June 25 - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/the-full-spectrum-of-k-culture-in-one-place-2026-myk-festa-to-open-june-25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Full Spectrum of K-Culture in One Place: &quot;2026 MyK FESTA&quot; 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