{"id":79389,"date":"2026-04-11T12:00:41","date_gmt":"2026-04-11T12:00:41","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/the-charm-of-chunhyang-captivates-the-world-96th-namwon-chunhyang-festiva-kicks-off-on-april-30\/"},"modified":"2026-04-11T12:00:41","modified_gmt":"2026-04-11T12:00:41","slug":"the-charm-of-chunhyang-captivates-the-world-96th-namwon-chunhyang-festiva-kicks-off-on-april-30","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/the-charm-of-chunhyang-captivates-the-world-96th-namwon-chunhyang-festiva-kicks-off-on-april-30\/","title":{"rendered":"‘The Charm of Chunhyang Captivates the World’ 96th Namwon Chunhyang Festiva Kicks Off on April 30"},"content":{"rendered":"
\n

Korea\u2019s oldest regional traditional cultural festival, approaching its 100th anniversary, aims to attract 2 million visitors; A celebration of K-Culture bridging tradition and modernity, themed around \u201cDignity\u2013Resolve\u2013Love\u2013Tradition\u201d<\/em><\/p>\n

NAMWON, KOREA, April 11, 2026 (GLOBE NEWSWIRE) — The 96th Namwon Chunhyang Festival will take place from April 30 to May 6, 2026, in Namwon, South Korea, according to the festival organizers. \u201cChunhyang\u201d\u2014the heart of \u201cK-Culture\u201d that has captured the hearts of people worldwide, the essence of Korean traditional culture, and a symbol of timeless romance\u2014will touch the hearts of people around the globe this spring.<\/p>\n

\"\"<\/p>\n

\u201cChunhyang\u201d is the name of the heroine in a classic Korean love story often compared to \u201cRomeo and Juliet.\u201d This heart-wrenching love story from the Joseon Dynasty, previously featured on the K-pop show \u2018Demon Hunters,\u2019 has been reinterpreted with a modern sensibility, establishing itself as a regional traditional cultural festival enjoyed by people of all ages.<\/p>\n

The \u2018Chunhyang Festival,\u2019 a representative cultural festival boasting the oldest history and tradition, is ready to captivate the world in step with the global craze for K-content. The \u201c96th Chunhyang Festival,\u201d boasting Korea\u2019s oldest history and tradition, will be held for seven days from April 30 to May 6, 2026, at Gwanghalluwon and the Yocheon River area in Namwon, Jeonbuk Special Self-Governing Province, South Korea.<\/p>\n

Launched in 1931 and now in its 96th year, the \u201cNamwon Chunhyang Festival\u201d is not only South Korea\u2019s oldest regional festival but also its most beloved traditional cultural festival. Recognized as a representative regional festival of South Korea\u2014having been selected as an Excellent Festival by the Ministry of Culture, Sports and Tourism and ranked first in the traditional arts category\u2014it has continued to grow. Having welcomed 1.45 million visitors last year, it is now preparing to take a leap forward as a global festival attracting people from around the world.<\/p>\n

Grace, Courage, Love, and Tradition: Chunhyang\u2019s Charm Through Four Themes<\/b><\/p>\n

Under the ambitious slogan, \u201cChunhyang\u2019s Charm Enchants the World,\u201d this year\u2019s Chunhyang Festival will present a diverse lineup of programs organized around four core themes\u2014\u2018Grace,\u2019 \u2018Courage,\u2019 \u2018Love,\u2019 and \u2018Tradition\u2019\u2014that embody Chunhyang\u2019s spirit and values. Visitors can enjoy a variety of performances, exhibitions, and hands-on experiences, including the Global Chunhyang Pageant, the Chunhyang Beauty Zone, the Chunhyang Hanbok Fashion Show, the Chunhyang Memorial Rite, the Chunhyang Carnival, the Chunhyang Love Dance, and the Korea Chunhyang Traditional Music Competition.<\/p>\n

In particular, the \u201cChunhyang Beauty Zone\u201d will be set up to allow visitors to experience the charm of Chunhyang, the theme of the 96th festival, by inviting beauty experts to recreate the appearance of Chunhyang from the story. In collaboration with cosmetics companies, K-Beauty experience booths will offer free trials of makeup, hair styling, and accessories.<\/p>\n

Throughout the festival, the beautiful love story of Chunhyang and Mongryong will come to life in various locations. Events include \u201cChunmong Love Story,\u201d where visitors can experience episodes from The Tale of Chunhyang and a traditional wedding ceremony, as well as \u201cLove on Air,\u201d an interactive event featuring a \u201cvisible radio\u201d concept that shares various love stories and plays music. Additionally, visitors can view \u201cChunhyang Album: Illustration Exhibition\u201d by artist Heukyoseok, a modern reinterpretation of The Tale of Chunhyang.<\/p>\n

Every night, the Gwanghallu Garden area, where the Chunhyang Festival takes place, will be filled with moving performances. A variety of performances across different genres\u2014including the \u201cOne-Day Spring Dream Concert\u201d featuring contemporary Korean traditional music and popular singers, KBS\u2019s \u201cGugak Hanmadang,\u201d international performance troupes, jazz concerts, acoustic performances, classical ensembles, and orchestras\u2014will captivate audiences every day. Citizens to Participate in Band Competition.<\/p>\n

Media Contact<\/b><\/p>\n

Brand: Chunhyang Festival<\/p>\n

Contact Person: Jee Nakyung<\/p>\n

Email:\u00a0 joy@chunhyang.org<\/p>\n

Phone: 010-9207-2825<\/p>\n

Website: www.chunhyang.org\/eng<\/a><\/p>\n

\"\"<\/div>\n","protected":false},"excerpt":{"rendered":"

Korea\u2019s oldest regional traditional cultural festival, approaching its 100th anniversary, aims to attract 2 million visitors; A celebration of K-Culture bridging tradition and modernity, themed around \u201cDignity\u2013Resolve\u2013Love\u2013Tradition\u201d NAMWON, KOREA, April 11, 2026 (GLOBE NEWSWIRE) — The 96th Namwon Chunhyang Festival will take place from April 30 to May 6, 2026, in Namwon, South Korea, according […]\n","protected":false},"author":1,"featured_media":79390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-79389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"\n'The Charm of Chunhyang Captivates the World' 96th Namwon Chunhyang Festiva Kicks Off on April 30 - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/the-charm-of-chunhyang-captivates-the-world-96th-namwon-chunhyang-festiva-kicks-off-on-april-30\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'The Charm of Chunhyang Captivates the World' 96th Namwon Chunhyang Festiva Kicks Off on April 30\" \/>\n<meta property=\"og:description\" content=\"Korea\u2019s oldest regional traditional cultural festival, approaching its 100th anniversary, aims to attract 2 million visitors; A celebration of K-Cul\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/the-charm-of-chunhyang-captivates-the-world-96th-namwon-chunhyang-festiva-kicks-off-on-april-30\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-11T12:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/04\/sgb-media-kit-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1075\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-charm-of-chunhyang-captivates-the-world-96th-namwon-chunhyang-festiva-kicks-off-on-april-30\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-charm-of-chunhyang-captivates-the-world-96th-namwon-chunhyang-festiva-kicks-off-on-april-30\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"‘The Charm of Chunhyang Captivates the World’ 96th Namwon Chunhyang Festiva Kicks Off on April 30\",\"datePublished\":\"2026-04-11T12:00:41+00:00\",\"dateModified\":\"2026-04-11T12:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-charm-of-chunhyang-captivates-the-world-96th-namwon-chunhyang-festiva-kicks-off-on-april-30\/\"},\"wordCount\":632,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/the-charm-of-chunhyang-captivates-the-world-96th-namwon-chunhyang-festiva-kicks-off-on-april-30\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/the-charm-of-chunhyang-captivates-the-world-96th-namwon-chunhyang-festiva-kicks-off-on-april-30\/\",\"name\":\"'The Charm of Chunhyang Captivates the World' 96th Namwon Chunhyang Festiva Kicks Off on April 30 - 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