{"id":79643,"date":"2026-04-16T12:05:29","date_gmt":"2026-04-16T12:05:29","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/"},"modified":"2026-04-16T12:05:29","modified_gmt":"2026-04-16T12:05:29","slug":"shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/","title":{"rendered":"SHANGPREE to Showcase Aesthetic Heritage at Beauty Asia Singapore, Expanding Global Presence via Amazon &amp; Shopee by 2026"},"content":{"rendered":"<div>\n<p>SINGAPORE, April  16, 2026  (GLOBE NEWSWIRE) &#8212; SHANGPREE, Korea\u2019s premier aesthetic skincare brand, is accelerating its global expansion by participating in \u2018Beauty Asia\u2019 in Singapore. Following recent successful launches on Amazon US and Japan, the brand is set to officially enter Amazon Singapore and Shopee within 2026, strengthening its digital footprint across Southeast Asia.<\/p>\n<p>\u25a0 &#8220;Esthetician\u2019s Touch in Your Hands&#8221;:\u00a0Introducing the &#8216;FF Program&#8217;<\/p>\n<p>At the exhibition, SHANGPREE will present its iconic bestsellers alongside the newly launched\u00a0\u2018FF Program (Focus on Focus PROGRAM)\u2019. The FF Program is a high-performance intensive care line designed to precisely analyze and restore skin balance disrupted by external stressors. Developed based on 36 years of aesthetic clinical data accumulated since 1990, the lineup embodies SHANGPREE\u2019s core mission: bringing the meticulous care of a professional esthetician into the customer\u2019s daily skincare ritual.<\/p>\n<p>\u25a0 A K-Beauty Apex Trusted by Global Luxury Channels<\/p>\n<p>Originating from an aesthetic spa in 1990, SHANGPREE has already proven its value within the world\u2019s most selective luxury distribution networks, including\u00a0Harrods\u00a0in London and\u00a0Barneys New York. Participation in Singapore\u2019s Beauty Asia serves as a strategic milestone to further solidify SHANGPREE\u2019s standing as a high-end skincare authority on the global stage.<\/p>\n<p>\u25a0 From the US and Japan to Southeast Asia: A Vision for Global Leadership<\/p>\n<p>Following its recent entry into major global markets, SHANGPREE is now focusing on reinforcing its distribution network in Southeast Asia.<\/p>\n<p>&#8220;Our participation in Beauty Asia is an opportunity to prove SHANGPREE\u2019s rigorous standards and 36-year heritage to the global market,&#8221; said a representative from SHANGPREE. &#8220;With our recent expansion into Amazon US and Japan, and our upcoming 2026 launches on Amazon Singapore and Shopee, we are committed to building an environment where customers across Southeast Asia can easily experience our high-end aesthetic spa solutions.&#8221;<\/p>\n<p>#\u00a0About SHANGPREE<\/p>\n<p>SHANGPREE is a premium skincare brand born from an aesthetic spa in 1990. By evolving decades of clinical expertise into scientific mechanisms, the brand provides precise skin solutions trusted by global experts and luxury retailers worldwide. Its signature lineup includes world-renowned bestsellers such as the\u00a0Marine Energy Eye Mask,\u00a0Gold Premium Plus Modeling Mask, and\u00a0Phyto Essence UV Sunscreen, all of which embody the brand\u2019s commitment to professional-grade results.<\/p>\n<ul type=\"disc\">\n<li style=\"margin-bottom:8pt;\">Official Website:\u00a0\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8DDnupLHrd8BbDI_B7jnzpGR2lHl2nbtEXHDkjZrFu3YrKoScEX3Glt7XB1yieqvknPk0TJy2MPlmPkySWynGg==\" rel=\"nofollow\" target=\"_blank\" title=\"www.shangpree.com\">www.shangpree.com<\/a><\/li>\n<li style=\"margin-bottom:8pt;\">Instagram:\u00a0\u00a0@shangpree.official<\/li>\n<\/ul>\n<p># Media Contacts<\/p>\n<p>cs@shangpree.com<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MzgyMWYwODEtZTJjMy00YWIwLWE5NWUtY2E5ZTc4ODY0M2U5LTUwMDE2MDc4Mi0yMDI2LTA0LTE2LWVu\/tiny\/SHANGPREE.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, April 16, 2026 (GLOBE NEWSWIRE) &#8212; SHANGPREE, Korea\u2019s premier aesthetic skincare brand, is accelerating its global expansion by participating in \u2018Beauty Asia\u2019 in Singapore. Following recent successful launches on Amazon US and Japan, the brand is set to officially enter Amazon Singapore and Shopee within 2026, strengthening its digital footprint across Southeast Asia. \u25a0 [&#8230;]\n","protected":false},"author":1,"featured_media":79644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-79643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SHANGPREE to Showcase Aesthetic Heritage at Beauty Asia Singapore, Expanding Global Presence via Amazon &amp; Shopee by 2026 - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SHANGPREE to Showcase Aesthetic Heritage at Beauty Asia Singapore, Expanding Global Presence via Amazon &amp; Shopee by 2026\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, April 16, 2026 (GLOBE NEWSWIRE) &#8212; SHANGPREE, Korea\u2019s premier aesthetic skincare brand, is accelerating its global expansion by part\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-16T12:05:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/04\/sgb-media-kit-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1075\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"SHANGPREE to Showcase Aesthetic Heritage at Beauty Asia Singapore, Expanding Global Presence via Amazon &amp; Shopee by 2026\",\"datePublished\":\"2026-04-16T12:05:29+00:00\",\"dateModified\":\"2026-04-16T12:05:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/\",\"name\":\"SHANGPREE to Showcase Aesthetic Heritage at Beauty Asia Singapore, Expanding Global Presence via Amazon &amp; Shopee by 2026 - Biz and Live in Saigon\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\"},\"datePublished\":\"2026-04-16T12:05:29+00:00\",\"dateModified\":\"2026-04-16T12:05:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/english.saigonbiz.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SHANGPREE to Showcase Aesthetic Heritage at Beauty Asia Singapore, Expanding Global Presence via Amazon &amp; Shopee by 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#website\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"name\":\"Biz and Live in Saigon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\",\"name\":\"SaigonBiz Media\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"width\":512,\"height\":512,\"caption\":\"SaigonBiz Media\"},\"image\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SaigonbizGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"contentUrl\":\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/english.saigonbiz.com\/vn\"],\"url\":\"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SHANGPREE to Showcase Aesthetic Heritage at Beauty Asia Singapore, Expanding Global Presence via Amazon &amp; Shopee by 2026 - Biz and Live in Saigon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/","og_locale":"en_US","og_type":"article","og_title":"SHANGPREE to Showcase Aesthetic Heritage at Beauty Asia Singapore, Expanding Global Presence via Amazon &amp; Shopee by 2026","og_description":"SINGAPORE, April 16, 2026 (GLOBE NEWSWIRE) &#8212; SHANGPREE, Korea\u2019s premier aesthetic skincare brand, is accelerating its global expansion by part","og_url":"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/","og_site_name":"Biz and Live in Saigon","article_publisher":"https:\/\/www.facebook.com\/SaigonbizGroup","article_published_time":"2026-04-16T12:05:29+00:00","og_image":[{"width":1075,"height":716,"url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/04\/sgb-media-kit-2026.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/#article","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/"},"author":{"name":"admin","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6"},"headline":"SHANGPREE to Showcase Aesthetic Heritage at Beauty Asia Singapore, Expanding Global Presence via Amazon &amp; Shopee by 2026","datePublished":"2026-04-16T12:05:29+00:00","dateModified":"2026-04-16T12:05:29+00:00","mainEntityOfPage":{"@id":"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/"},"wordCount":395,"publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"articleSection":["People"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/","url":"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/","name":"SHANGPREE to Showcase Aesthetic Heritage at Beauty Asia Singapore, Expanding Global Presence via Amazon &amp; Shopee by 2026 - Biz and Live in Saigon","isPartOf":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#website"},"datePublished":"2026-04-16T12:05:29+00:00","dateModified":"2026-04-16T12:05:29+00:00","breadcrumb":{"@id":"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/english.saigonbiz.com\/vn\/shangpree-to-showcase-aesthetic-heritage-at-beauty-asia-singapore-expanding-global-presence-via-amazon-shopee-by-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/english.saigonbiz.com\/vn\/"},{"@type":"ListItem","position":2,"name":"SHANGPREE to Showcase Aesthetic Heritage at Beauty Asia Singapore, Expanding Global Presence via Amazon &amp; Shopee by 2026"}]},{"@type":"WebSite","@id":"https:\/\/english.saigonbiz.com\/vn\/#website","url":"https:\/\/english.saigonbiz.com\/vn\/","name":"Biz and Live in Saigon","description":"","publisher":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/english.saigonbiz.com\/vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/english.saigonbiz.com\/vn\/#organization","name":"SaigonBiz Media","url":"https:\/\/english.saigonbiz.com\/vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","width":512,"height":512,"caption":"SaigonBiz Media"},"image":{"@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaigonbizGroup"]},{"@type":"Person","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/image\/","url":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","contentUrl":"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview-2_uwp_avatar_thumb.png","caption":"admin"},"sameAs":["https:\/\/english.saigonbiz.com\/vn"],"url":"https:\/\/english.saigonbiz.com\/vn\/profile\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/79643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/comments?post=79643"}],"version-history":[{"count":0,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/79643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media\/79644"}],"wp:attachment":[{"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/media?parent=79643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/categories?post=79643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/english.saigonbiz.com\/vn\/wp-json\/wp\/v2\/tags?post=79643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}