{"id":80029,"date":"2026-04-28T00:05:28","date_gmt":"2026-04-28T00:05:28","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/fiji-water-elevates-the-everyday-into-iconic-moments-with-new-campaign-and-city-takeovers\/"},"modified":"2026-04-28T00:05:28","modified_gmt":"2026-04-28T00:05:28","slug":"fiji-water-elevates-the-everyday-into-iconic-moments-with-new-campaign-and-city-takeovers","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/fiji-water-elevates-the-everyday-into-iconic-moments-with-new-campaign-and-city-takeovers\/","title":{"rendered":"FIJI Water Elevates the Everyday Into Iconic Moments With New Campaign and City Takeovers"},"content":{"rendered":"<div>\n<p><em>\u201cEarth\u2019s Finest Water\u201d takes a fresh approach, targeting younger consumers with creative that showcases the joy in everyday occasions.<\/em><\/p>\n<p align=\"left\">LOS ANGELES, April  27, 2026  (GLOBE NEWSWIRE) &#8212; FIJI<sup>\u00ae<\/sup> Water, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6pF0wfKD2Ua0hsQmqAonzA-R2k8cxqBKuV486SWDM13R9vix0hGVYd_YjMfE4audWYOQdbjgCkLLf1KN67bu4xleH7RVwB9fkRt9xagehPo3PDldCDBj-DrCYJIcR_lOyVch8f3la01yqdI0jh0SZCL21QRpoztjOdP3C2NzEVmbCThkl0M_bX2tCZEw8LxOJ1one46iFKiHwGSLmYyLSN2dVeedO4QPwcO1_5WMbaxD0ocjzpU9VItpIZGb0d94\" rel=\"nofollow\" target=\"_blank\" title=\"America\u2019s favorite bottled water brand\">America\u2019s favorite bottled water brand<\/a>, is bringing a fresh lens to how it shows up in consumers\u2019 lives with its new integrated marketing campaign, \u201c<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YAlUxDRB6Mup3L6HYkUVPHOBzV2F-RO05co80xKCPcmhXfsWeaFX1WarQfTHcj32_J7CNvNKKnxrp4kpxKX4at-Ku6Jpzq-q7kPypbQ2lCNe9Dlwd4mUG7UsqVcRbJ8mpUHzT_LGKpMMsVD_PRTCFDGLNGB-Zr2SeMUU5w9xQ0SyI3zuGNznrL_UJMC0sA55AqHpRv0MJNFch4y6fY_YNPEZJ2DOBkr7O3Lh4DxgeiHN8mmC6poYjg1j-YFts6FN\" rel=\"nofollow\" target=\"_blank\" title=\"Earth\u2019s Finest Water&#x2122;\">Earth\u2019s Finest Water&#x2122;<\/a>.\u201d The new creative emphasizes FIJI Water\u2019s role as an elevated everyday essential and a mainstay within style and culture moments, brought to life through iconic placements in major cities nationwide.<\/p>\n<p>Four video spots, \u201c<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ifzaGts0xlGu7pVYDTNnbtCNflPu-mJvhmG3S6ABRFLvY8F_NsyAZrNg8tmUkmL3m-ZjYh0odI7-7TLXQgdx58ZKlgg-8l5m1YiR7SmETJg=\" rel=\"nofollow\" target=\"_blank\" title=\"Afterparty\">Afterparty<\/a>,\u201d \u201c<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=blaoMNIqb_uOTmxzZNCdrcxhSXUGQeNpFg2zzf_hrV_j0GkI-YIXg1DruLwZ4IpE_Sb7zsdjTT3tn83XqNdnbGEneKanbPU_pBVtin5krCc=\" rel=\"nofollow\" target=\"_blank\" title=\"Thrift Store\">Thrift Store<\/a>,\u201d \u201c<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Eyb2use_FZFNEbOxC7Mjt08aFaletopbcqb2gHb6k2iOV9BzpP3sDSIHVn8hP21Uc8-fu9989a-Ehsc34BKgLl03C-3mjzgt3TDPux_xU6k=\" rel=\"nofollow\" target=\"_blank\" title=\"Girls Weekend\">Girls Weekend<\/a>\u201d and \u201cVegas Road Trip,\u201d were filmed on Super 16 mm film by acclaimed writer and director Gary Freedman, who teamed up with Academy Award-winning cinematographer Linus Sandgren (\u201cLa La Land,\u201d \u201cDune 3\u201d and \u201cWuthering Heights\u201d) to capture a sense of effortlessness and spontaneity, reinforcing how moments with friends, accessorized with FIJI Water, are Earth&#8217;s Finest.<\/p>\n<p><iframe class=\"gnw-snippetgallery\" data-type=\"gnw-snippetgallery_en_1\" style=\"width:100%; height:600px; border:0px;\" src=\"https:\/\/www.globenewswire.com\/Tracker?data=svlSEDn30kYsUcnyryC_96s6oWJQW0FWdO_RHS2Y1PPgQej3ZG_sXhCstp96iOjAMWVy_pJXib4M68WmWTWPsfH3gpxGM8R1j37gQE1jzho=\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\"><\/iframe><\/p>\n<p align=\"center\"><em><sup>FIJI Water\u2019s latest ad campaign, \u201cEarth\u2019s Finest Water,\u201d showcases the premium bottled water brand as an elevated everyday essential, seamlessly integrated into style, culture and lifestyle moments.<\/sup><\/em><\/p>\n<p>As part of the campaign rollout, FIJI Water will take to the streets with larger-than-life out-of-home executions. Numerous vibrant billboards will be seen across major cities nationwide, supported by station dominations that will transform renowned transit hubs at New York\u2019s World Trade Center Oculus and Hudson Yards, as well as Miami\u2019s Brightline Station. Additionally, a hand-painted wallscape in Williamsburg, Brooklyn, will artfully emerge outside Domino Park, with the mural\u2019s creation being captured for use across FIJI Water\u2019s owned channels. Digital spectaculars and bulletins round out the out-of-home presence, from Times Square to the Las Vegas Strip, Downtown Los Angeles, and more, engaging consumers seamlessly where they live, work and play.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" alt=\"FIJI Water \u201cEarth\u2019s Finest Water\u201d campaign featured in out-of-home placements across major U.S. cities\" height=\"171\" src=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/4a199f70-3c70-4378-9155-5cca748ad997\/image-1.jpg\" width=\"600\" data-dpi=\"72\" data-caption=\"FIJI Water\u2019s \u201cEarth\u2019s Finest Water\u201d campaign comes to life through high-impact out-of-home placements in major U.S. cities, reinforcing the premium bottled water brand\u2019s presence in culture and everyday life.\" data-filename=\"IMAGE 1.jpg\"><\/p>\n<p align=\"center\"><sup><em>FIJI Water\u2019s \u201cEarth\u2019s Finest Water\u201d campaign comes to life through high-impact out-of-home placements in major U.S. cities, reinforcing the premium bottled water brand\u2019s presence in culture and everyday life.<\/em><\/sup><\/p>\n<p>\u201cFIJI Water has always stood at the intersection of style and culture, but what defines those moments is changing,\u201d said Clarence Chia, senior vice president of marketing for FIJI Water. \u201cToday\u2019s most powerful expressions of style and culture aren\u2019t confined to traditional runways \u2013 they are found in everyday moments of joy, spontaneity and connection. This campaign exemplifies that, driving relevance with younger consumers, while reaffirming its timeless appeal.\u201d<\/p>\n<p>This multichannel campaign extends into culture moments through a series of curated summer experiences, kicking off Memorial Day weekend with a Las Vegas takeover including Earth\u2019s Finest pool party at LIV Beach Club at Fontainebleau Las Vegas, featuring DJ John Summit. A FIJI Water oasis will provide guests with an escape from the heat, complete with snow cones made from FIJI Water, branded cocktails, photo moments and more. The takeover extends across FIJI Water\u2019s partner properties including the MGM Grand Las Vegas and Palm Tree Beach Club, supported by out-of-home on the Las Vegas Strip as the city celebrates one of its busiest weekends of the year.<\/p>\n<p>\u201cThis campaign marks our largest investment in the brand\u2019s storied history, and is grounded in a deep understanding of how younger generations engage with culture today,\u201d said Michael Perdigao, president of Wonderful Agency. \u201cThe insights were clear \u2013 this audience is drawn to authenticity, creativity, and experiences where they can unapologetically be themselves. We built a campaign that meets them there, using playful, expressive storytelling to show up in ways that feel natural, shareable, and genuinely fun.\u201d<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" alt=\"FIJI Water \u201cEarth\u2019s Finest Water\u201d campaign capturing everyday moments with friends and elevating daily life\" height=\"338\" src=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/2f41a921-635b-44b3-aada-d3076155188a\/image-2.jpg\" width=\"600\" data-dpi=\"96\" data-caption=\"FIJI Water elevates the everyday into iconic moments with its \u201cEarth\u2019s Finest Water\u201d campaign, capturing moments with friends and redefining the premium bottled water brand\u2019s role in daily life.\" data-filename=\"IMAGE 2.jpg\"><\/p>\n<p align=\"center\"><sup><em>FIJI Water elevates the everyday into iconic moments with its \u201cEarth\u2019s Finest Water\u201d campaign, capturing moments with friends and redefining the premium bottled water brand\u2019s role in daily life.<\/em><\/sup><\/p>\n<p>FIJI Water will also have a broader presence across defining cultural moments, partnering with select influencers, musicians and athletes at major touchpoints, and building on the brand\u2019s established presence at New York Fashion Week and at key film festivals and entertainment award shows. Together, these activations are designed to meet consumers where they are, from everyday settings to high-profile cultural spaces.<\/p>\n<p>Additional social and digital executions will remind consumers of FIJI Water\u2019s natural source from the islands of Fiji, and unique properties, including its soft, smooth taste, perfectly balanced 7.7pH, and its natural electrolytes \u2013 twice that of the top two premium bottled water brands \u2013 bringing the brand benefits to the palm of your hand while scrolling.<\/p>\n<p>As FIJI Water refreshes its approach in culture, it also celebrates its continued commitment to quality, sustainability and philanthropy. Since 2007, the FIJI Water Foundation has invested more than $20.5 million (FJ$47 million) to support the islands of Fiji in vital areas including access to clean water, education, health and wellness, community development, emergency relief, and environmental sustainability. Additionally, all of FIJI Water\u2019s best-selling 500mL and 330mL bottles are made from 100% recycled plastic globally, transitioning nearly 70% of its bottle volume globally to recycled plastic*.<\/p>\n<p>Follow the excitement of FIJI Water\u2019s new campaign nationwide by visiting FIJIWater.com and following @FIJIWater on all social platforms.<\/p>\n<p>*Bottle only. Total volume per 2025 sales data<\/p>\n<p><strong>About FIJI Water<\/strong><strong>\u202f<\/strong><strong>\u00a0<\/strong><br \/>FIJI<sup>\u00ae<\/sup> Water is a natural artesian water bottled at the source in Viti\u00a0Levu\u00a0(Fiji islands). With its iconic square bottle, soft mouthfeel and more than double the electrolytes compared to the other two top premium bottled water brands, FIJI Water is the No. 1 premium imported bottled water in the United States. FIJI Water has a perfectly balanced 7.7pH. FIJI Water is available in a variety of sizes, including 330mL, 500mL, 700mL,\u00a0700mL Sports Cap, 1L, and 1.5L. As of 2022, FIJI Water\u2019s best-selling\u00a0500mL and\u00a0330mL bottles have transitioned to 100% recycled plastic (rPET) \u2013 bottle only. Since 2007, the FIJI Water Foundation has helped to preserve and protect the\u00a0Sovi\u00a0Basin and improve the lives of native Fijians. To discover Earth\u2019s Finest Water<sup>\u00ae<\/sup>, please visit\u202f<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Hv8T6jr4KE6TY_FaqmqW3xw0fR-I2tj6ja9fl8_t0L8ktKgiATAzv8uUTRGlSKD66k0ss1ZXjDaTKxIYtL4JDc4Tjl6SCy2sCmLd82ifiCg=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>www.fijiwater.com<\/u><\/a>, like us on\u202fFacebook, or follow us on\u202fInstagram. To learn more about our Corporate Social Responsibility work, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5sVlsSnZIbNKDtyrDiP5DoVIJ_JX9p2-wQ7Wmag4w5AcVL1XOXDcb3cViFqY2Sym7d4FW1uGkAMiKHkPFw5IeD__R6Qs7wSKpfkfEwynqK0=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>https:\/\/csr.wonderful.com\/<\/u><\/a>.\u00a0<\/p>\n<p>MEDIA CONTACT:\u202f\u00a0<br \/>Jasmine Thomas<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=AM_WWBmDuR2vB09NeSrr6jWGs6tb1-4_08ngjyudjm273qnZccYOmQdgvtMqB0srB6dBlZyD60IPqtdsYj8SCLTJX3kfhyS1v9ivxcU7JJ8Eqxv48eDurujSHUP57_h6\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>FIJIWaterPR@Wonderful.com<\/u><\/a>\u00a0<br \/>(310) 210-0395<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Xlp9uN9gkgH9lMhEVE6dbcI5m5c-3EFAktFRv1jtmNClD1WvAhsnbSrhNomL6QFlqtcGkizL_O48wj3LCF2fr4xXN78XRimWxMCg5PYbXpYG8Kqrrh8RYanxNGghER35OOmRviG_LfMHSve5623Ackv1ymWyj27NNtzp9ghX3E5Lg-IINQyVAPEedcOUvFmelznfQjBdEqW8VVSAzdFELxLkUtM4REUJli9KTaadsn4=\" rel=\"nofollow\" target=\"_blank\" title=\"A Media Snippet accompanying this announcement is available by clicking on this link.\">A Media Snippet accompanying this announcement is available by clicking on this link.<\/a><\/p>\n<p>Photos accompanying this announcement are available at:\u00a0<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5sVlsSnZIbNKDtyrDiP5DkhLNH8xGlNnh2oDAh6tCFYdEs-A7P19ol3sNr-BuGPjnmMI8sCobqsscIS95IJZO2B1sseZuJu3x6oLcGewLCRb1SA0_0GqoUSHrSjdHWfMJ8YlAbZCiTPDI6UPyMv3I3IYBOomlhRFVmhMzBYUhu9r1cK0Iwtkg4lATLhg9sdinocNB59PKrrCfeE54djZdnw_f5rkogQGf-OJuwTAZJM1EYa9ueB5bUy8eQILDMaq1Hh5er4Gj6cHMoQMgfQhXQ==\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/2f41a921-635b-44b3-aada-d3076155188a<\/a><\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5sVlsSnZIbNKDtyrDiP5DkhLNH8xGlNnh2oDAh6tCFYdEs-A7P19ol3sNr-BuGPjTaWhTCjgWqnDMFcaOnhw5jzK8A-2gGOh-gY8ISFGXi0WtB_9AVqAL1Xyl0kueGjbeDuyWrE2i5fr3R-NiDYPZkEb8DTxRtVY6gOQNAFzsBtG0k3IwJsKdAmnSTfU5JEp9wQd3vmMCu5fSuwTMXUkDLsd4TMUvPdk_xdy-yu5I4bp2wHfwUltCNhjFYZwknnJC2luf18DzEH6wcnmKgKDjg==\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/4a199f70-3c70-4378-9155-5cca748ad997<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZmUxM2M4MjktODRmYi00OWM2LTlkNDItMGI5YjE1Yzc0NWUxLTUwMDExNjY5OS0yMDI2LTA0LTI3LWVu\/tiny\/FIJI-Water.png\" referrerpolicy=\"no-referrer-when-downgrade\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEarth\u2019s Finest Water\u201d takes a fresh approach, targeting younger consumers with creative that showcases the joy in everyday occasions. LOS ANGELES, April 27, 2026 (GLOBE NEWSWIRE) &#8212; FIJI\u00ae Water, America\u2019s favorite bottled water brand, is bringing a fresh lens to how it shows up in consumers\u2019 lives with its new integrated marketing campaign, \u201cEarth\u2019s Finest [&#8230;]\n","protected":false},"author":1,"featured_media":80030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-80029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FIJI Water Elevates the Everyday Into Iconic Moments With New Campaign and City Takeovers - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/fiji-water-elevates-the-everyday-into-iconic-moments-with-new-campaign-and-city-takeovers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIJI Water Elevates the Everyday Into Iconic Moments With New Campaign and City Takeovers\" \/>\n<meta property=\"og:description\" content=\"\u201cEarth\u2019s Finest Water\u201d takes a fresh approach, targeting younger consumers with creative that showcases the joy in everyday occasions. 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