{"id":80505,"date":"2026-05-12T07:55:03","date_gmt":"2026-05-12T07:55:03","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/?p=80505"},"modified":"2026-05-12T07:55:18","modified_gmt":"2026-05-12T07:55:18","slug":"ai-becomes-the-operating-brain-for-vietnamese-enterprises","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/ai-becomes-the-operating-brain-for-vietnamese-enterprises\/","title":{"rendered":"AI Becomes the Operating Brain for Vietnamese Enterprises"},"content":{"rendered":"<p><strong><em>From automating content creation and personalizing real-time messaging to optimizing budget allocation and building big-data consumer behavior models, artificial intelligence (AI) is evolving beyond a mere support tool. In modern service sectors, AI is increasingly functioning as a company&#8217;s &#8220;operating brain.&#8221;<\/em><\/strong><\/p>\n<p>In Vietnam, the media and advertising industry is at the forefront of this shift. Both marketing agencies and brands are deploying AI for data analysis, digital ad performance optimization, content personalization, and automated reporting. These AI agents and intelligent data management systems and ad target optimization models allow businesses to make faster, more accurate, and cost-effective decisions in an increasingly competitive landscape.<\/p>\n<p>Despite this momentum, the implementation of AI in Vietnam faces significant hurdles. These include data fragmentation, a lack of synchronized integration, and a shortage of specialized expertise. Small and medium-sized enterprises (SMEs) particularly struggle with the gap between high-level technology and practical operational needs. Addressing these issues, the National Innovation Center (NIC) recently hosted an event titled &#8220;Applying AI in SME Governance for Media and Advertising,&#8221; marking a milestone in bringing practical AI solutions to the management community. This is the first time that kind of event was launched to businesses and authorities.<\/p>\n<p>According to Ms. Nguyen Thi Le Quyen, head of the Business Support Department at the NIC, AI is developing at an unprecedented pace. Consequently, it has moved beyond a technical discussion to become a core pillar of Vietnam&#8217;s national development strategy and policy framework. The NIC is actively contributing to the refinement of a legal framework designed to help businesses adopt AI effectively, responsibly, and sustainably.<\/p>\n<p>Ms. Quyen projected that by 2040, AI applications could contribute between 120 billion and 130 billion USD to national growth. AI in consumer advertising alone is expected to account for 40 billion to 50 billion USD of that total, a figure that could rise as adoption accelerates.<\/p>\n<p>Seinetime, a technology provider with over two decades of experience, has developed internal data management systems and automated operational workflows for various sectors. The company aims to bring international expertise back to Vietnam, partnering with SMEs to implement AI systematically. Their goal is to help businesses optimize operations and drive growth through data-driven strategies.<\/p>\n<p>Discussing the practical application of AI, Mr. Ta Anh Phuong, CEO of Seinetime, noted that AI should not be viewed as a replacement for human workers. &#8220;In the Agentic AI governance model, technology does not control the business. Instead, the leader acts as a captain, actively directing and supervising the AI system to serve strategic decisions and daily operations,&#8221; he explained.<\/p>\n<p>To further this goal, 5S Media and Seinetime are collaborating on advanced AI agent solutions. These tools focus on optimizing workflows, ensuring data transparency, and boosting internal productivity. The partnership also aims to build a foundation for companies to offer AI-driven services to their own clients in the future.<\/p>\n<p>From a media perspective, Ms. Pham Thi Thu Hang, CEO and Founder of 5S Media, stated that her firm&#8217;s &#8220;AI First Agency&#8221; strategy puts AI at the center of their business model. She emphasized that the goal is to enhance team capabilities and governance quality rather than replace staff. Advertising is currently one of the 10 key cultural industries targeted for growth under Vietnamese government policy. Investing in technology and data is seen as a way to strengthen internal resources and create a sustainable foundation for the industry of media &#8211; advertisement. The strategy includes the development of a &#8220;Second Brain&#8221; product, raising expectations for substantive AI integration across Vietnam&#8217;s advertising sector.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From automating content creation and personalizing real-time messaging to optimizing budget allocation and building big-data consumer behavior models, artificial intelligence (AI) is evolving beyond a mere support tool. In modern service sectors, AI is increasingly functioning as a company&#8217;s &#8220;operating brain.&#8221; In Vietnam, the media and advertising industry is at the forefront of this shift. [&#8230;]\n","protected":false},"author":1,"featured_media":80506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-80505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz-in-saigon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI Becomes the Operating Brain for Vietnamese Enterprises - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/ai-becomes-the-operating-brain-for-vietnamese-enterprises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Becomes the Operating Brain for Vietnamese Enterprises\" \/>\n<meta property=\"og:description\" content=\"From automating content creation and personalizing real-time messaging to optimizing budget allocation and building big-data consumer behavior models,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/ai-becomes-the-operating-brain-for-vietnamese-enterprises\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T07:55:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T07:55:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/05\/AI-Becomes-the-Operating-Brain-for-Vietnamese-Enterprises-e1778572487804.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/ai-becomes-the-operating-brain-for-vietnamese-enterprises\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/ai-becomes-the-operating-brain-for-vietnamese-enterprises\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"AI Becomes the Operating Brain for Vietnamese Enterprises\",\"datePublished\":\"2026-05-12T07:55:03+00:00\",\"dateModified\":\"2026-05-12T07:55:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/ai-becomes-the-operating-brain-for-vietnamese-enterprises\/\"},\"wordCount\":592,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"Biz in Saigon\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/english.saigonbiz.com\/vn\/ai-becomes-the-operating-brain-for-vietnamese-enterprises\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/ai-becomes-the-operating-brain-for-vietnamese-enterprises\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/ai-becomes-the-operating-brain-for-vietnamese-enterprises\/\",\"name\":\"AI Becomes the Operating Brain for Vietnamese Enterprises - 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