{"id":82555,"date":"2026-07-08T00:05:35","date_gmt":"2026-07-08T00:05:35","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/kering-announces-that-gucci-and-loreal-have-entered-into-a-50-year-exclusive-beauty-licence-agreement-one-year-ahead-of-schedule\/"},"modified":"2026-07-08T00:05:35","modified_gmt":"2026-07-08T00:05:35","slug":"kering-announces-that-gucci-and-loreal-have-entered-into-a-50-year-exclusive-beauty-licence-agreement-one-year-ahead-of-schedule","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/kering-announces-that-gucci-and-loreal-have-entered-into-a-50-year-exclusive-beauty-licence-agreement-one-year-ahead-of-schedule\/","title":{"rendered":"Kering announces that Gucci and L’Or\u00e9al have entered into a 50-year exclusive beauty licence agreement, one year ahead of schedule"},"content":{"rendered":"
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\u00a0Press release – Kering announces exclusive beauty agreement between Gucci and L’Oreal – 07 07 26<\/a><\/p>\n\n\n\n
PRESS RELEASE <\/b><\/td>\n<\/tr>\n
July 7, 2026<\/td>\n<\/tr>\n<\/table>\n

KERING ANNOUNCES THAT GUCCI AND L\u2019OR\u00c9AL HAVE ENTERED INTO A 50-YEAR EXCLUSIVE BEAUTY LICENSE AGREEMENT, ONE YEAR AHEAD OF SCHEDULE<\/b><\/p>\n

This new milestone is in line with the Beauty and Wellness alliance established between Kering and L\u2019Or\u00e9al and announced on October 19, 2025.<\/p>\n

The agreement follows the decision by Gucci and Coty to bring forward the redemption date of their existing beauty license agreement, previously due to expire on June 30, 2028, by one year. The new license with L\u2019Or\u00e9al is expected to become effective in mid-2027, following customary regulatory approvals and the redemption of the existing license agreement with Coty.<\/p>\n

By combining Gucci\u2019s global desirability and distinctive creative vision with L\u2019Or\u00e9al\u2019s unparalleled expertise in beauty, innovation capabilities and worldwide distribution network, the partnership aims to unlock significant long-term growth opportunities across fragrance and beauty. Beyond business growth, the partnership is expected to further strengthen Gucci\u2019s desirability and brand equity worldwide. By fully harnessing the complementary strengths of beauty and fashion, Gucci and L\u2019Or\u00e9al aim to deepen consumer engagement, broaden the House\u2019s global reach and reinforce the consistency, relevance and impact of the brand across categories.<\/p>\n

Coty will receive approximately $400 million in consideration for the early redemption of the existing license agreement rights. The related cash payments are expected to be made over the course of 2026 ($250m) and 2027 (up to $150m). Selected inventories will also be acquired as part of the transition process on top of the ~$400 million. L’Or\u00e9al will pay to Kering transition costs amounting to ~70% of the early redemption costs and inventories as consideration for the orderly transition by Kering of the existing license agreement.<\/p>\n

Luca de Meo, CEO of Kering<\/b>, declared: \u201cToday\u2019s agreement creates value for Gucci, L\u2019Or\u00e9al and Coty alike. It accelerates the transition, enabling Gucci and L\u2019Or\u00e9al to begin shaping the next chapter of Gucci Beauty a year earlier than planned. By bringing together two global leaders in luxury and beauty, we are creating the conditions to strengthen Gucci\u2019s reach, influence and desirability across generations and geographies.\u201d<\/i>
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About Kering<\/i><\/b><\/p>\n

Kering is a global, family-led luxury group, home to people whose passion and expertise nurture creative Houses across couture and ready-to-wear, leather goods, jewelry, eyewear and beauty: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, as well as Kering Eyewear. Inspired by their creative heritage, Kering Houses design and craft exceptional products and experiences that reflect the Group\u2019s commitment to excellence, sustainability and culture. This vision is expressed in our signature: Creativity is our Legacy. In 2025, Kering employed 44,000 people and generated revenue of \u20ac14.7 billion.<\/i>
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Contacts<\/i><\/b><\/p>\n\n\n\n\n\n\n\n\n
Press<\/i><\/b><\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
Emilie Gargatte<\/td>\n+33 (0)1 45 64 61 20<\/td>\nemilie.gargatte@kering.com<\/a>\u00a0\u00a0\u00a0\u00a0 <\/td>\n<\/tr>\n
P\u00e9n\u00e9lope Linage\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/td>\n+33 (0)6 76 09 42 10<\/td>\npenelope.linage-ext@kering.com<\/a><\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
Analysts\/investors<\/i><\/b><\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
Philippine de Schonen<\/td>\n+33 (0)6 13 45 68 39<\/td>\nphilippine.deschonen@kering.com<\/a> <\/td>\n<\/tr>\n
Victoria Gerard<\/td>\n+33 (0)6 79 39 85 16<\/td>\nvictoria.gerard@kering.com<\/a><\/td>\n<\/tr>\n<\/table>\n

\n Attachment<\/strong>\n<\/p>\n