{"id":82691,"date":"2026-07-13T00:04:43","date_gmt":"2026-07-13T00:04:43","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/yii-unveils-first-physical-skincare-counter-at-facesss-along-with-summer-essential-launch-milk-m-lotion\/"},"modified":"2026-07-13T00:04:43","modified_gmt":"2026-07-13T00:04:43","slug":"yii-unveils-first-physical-skincare-counter-at-facesss-along-with-summer-essential-launch-milk-m-lotion","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/yii-unveils-first-physical-skincare-counter-at-facesss-along-with-summer-essential-launch-milk-m-lotion\/","title":{"rendered":"Yii Unveils First Physical Skincare Counter at Facesss Along with Summer Essential Launch: Milk M Lotion"},"content":{"rendered":"
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Experience Custom-Tailored Rituals Through a Unique Consultation Journey, Activate<\/span> Your Skin’s Internal Hydration Engine<\/i><\/p>\n

HONG KONG<\/span>, July 12, 2026<\/span> \/PRNewswire\/ — Yii<\/b>, the pure skincare brand dedicated to the philosophy of adapting to life’s continuous changes, officially expands its daily essential care line this summer with the launch of the new\u00a0Milk M<\/b>. Formulated specifically for urbanites facing “air-conditioned room dryness,” seasonal transitions, and weakened skin barriers, this lotion leverages gentle yet highly effective Quasi-drug level Japanese science to help skin reclaim its long-lost water-oil balance.<\/p>\n

Simultaneously, Yii <\/b>is making its official brick-and-mortar debut at Facesss<\/b>, Harbour City in Tsim Sha Tsui, marking the brand’s very first physical “Skincare Ritual Counter”. Translating its core philosophy into an extension of physical sensory experiences, the Facesss<\/b> counter serves as a tangible sanctuary for the brand’s vision. The counter will exclusively offer a complimentary, one-on-one tailored skin consultation service. Guided by skincare ritual experts, the service diagnoses the client’s real-time skin condition to carefully select a daily routine matched to their present needs, allowing guests to rediscover a calm, unhurried pace amidst a chaotic city rhythm.<\/p>\n

Embracing Balance and Mindful Care<\/b><\/p>\n

Skincare should not be a battle against time, but a ritual of understanding oneself. Yii stands firmly by the ethos of working in harmony with your skin rather than fighting against nature. In 2026, Yii<\/b> continues its artisanal collaboration with ANDS<\/b> Corporation (a sister pharmaceutical plant of the Rohto<\/b> Pharmaceutical family) in Japan. Serving as the vital concluding step of the daily essential care line, Milk M flawlessly locks in the reparative energy delivered by preceding lotions and essences. It brings daily baseline care back to the essence of physical and mental well-being, constructing a protective shield from the inside out.<\/p>\n

A Sensory Haven at Harbour City Facesss<\/b><\/p>\n

As a physical extension of the brand’s identity, Yii’s new counter at Harbour City Facesss embraces a low-profile, rustic Japanese minimalist aesthetic. Utilizing warm, natural color palettes, the space fosters an inviting, lifestyle-driven atmosphere. Guests are encouraged to unwind in total comfort while intimately experiencing the subtle textures of the products as they melt from fingertips into the skin.<\/p>\n

Milk M: Professional-Grade “Creamy Antimicrobial Hydration Film”<\/b><\/p>\n

The all-new Milk M<\/b> is specifically tailored to address chronic dehydration caused by air-conditioning, seasonal changes, and compromised skin barriers commonly faced by urban dwellers in Hong Kong. Built on a proprietary “Creamy Antimicrobial Hydration Film” technology, this formula defies conventions\u2014retaining an incredibly fresh, fluid, non-sticky, and fast-absorbing texture while delivering up to 24 hours of deep, continuous moisture lock to fully repair damaged barriers.<\/p>\n

Even during Hong Kong’s hot and humid summers, Milk M<\/b> forms a weightless yet resilient shield over the skin. It seals in deep hydration and smooths dry textures while blocking out external bacteria, allergens, and pollutants, significantly reducing sensitivity and restoring self-stabilized health.<\/p>\n