{"id":82809,"date":"2026-07-16T00:01:35","date_gmt":"2026-07-16T00:01:35","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/new-iseatz-research-reveals-travelers-are-more-strategic-than-ever-about-rewards-programs\/"},"modified":"2026-07-16T00:01:35","modified_gmt":"2026-07-16T00:01:35","slug":"new-iseatz-research-reveals-travelers-are-more-strategic-than-ever-about-rewards-programs","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/new-iseatz-research-reveals-travelers-are-more-strategic-than-ever-about-rewards-programs\/","title":{"rendered":"New iSeatz Research Reveals Travelers Are More Strategic Than Ever About Rewards Programs"},"content":{"rendered":"
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Survey of 2,000 U.S. travelers finds loyalty participation remains strong, with consumers increasingly defining program success by how easily programs deliver meaningful value<\/em><\/p>\n

NEW ORLEANS, July 15, 2026 (GLOBE NEWSWIRE) — New research from iSeatz, the veteran travel technology company with 27 years of experience powering booking and loyalty experiences for leading travel brands, tells a compelling story about loyalty and today\u2019s traveler. The study reveals a paradox at the center of travel loyalty today: travelers are more enrolled in rewards programs than ever, but more willing to walk away than ever. For travel brands, that tension is a map to where the opportunity sits.<\/p>\n

\u201cFor more than 25 years, we\u2019ve worked alongside some of the travel industry\u2019s most reputable brands, helping them develop loyalty experiences that inspire lasting relationships,\u201d said Kenneth Purcell, CEO of iSeatz. \u201cUnderstanding the evolution of traveler behavior is central to our mission at iSeatz, and this new research uncovers an important shift. What we\u2019re seeing today is a consumer who remains deeply engaged with rewards programs but has become much more intentional about where and how they place that loyalty.\u201d<\/p>\n

Based on a survey of 2,000 U.S. travelers, the research finds that today\u2019s consumers are redefining loyalty around one central expectation:\u00a0experiences that consistently deliver meaningful value with minimal friction.<\/p>\n

The \u201cStrategic Traveler\u201d Is Here<\/strong><\/p>\n

The \u201cStrategic Traveler\u201d\u2019 is the largest segment of active travelers and rewards program users who treat programs as a way to maximize value, comparing benefits across brands and choosing the options that deliver the best combination of savings, perks and ease.<\/p>\n