{"id":85550,"date":"2026-09-23T14:50:00","date_gmt":"2026-09-23T14:50:00","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/?p=85550"},"modified":"2026-09-24T01:25:54","modified_gmt":"2026-09-24T01:25:54","slug":"sqreem-accelerates-u-s-expansion-with-three-key-executive-appointments","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/sqreem-accelerates-u-s-expansion-with-three-key-executive-appointments\/","title":{"rendered":"SQREEM Accelerates U.S. Expansion with Three Key Executive Appointments"},"content":{"rendered":"<p><em>On the heels of rapid U.S. growth, SQREEM taps veteran ad tech experts to meet surging demand for behavioral intelligence<\/em><\/p>\n<p align=\"left\">  NEW YORK, Sept.  23, 2026  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=K3wu-0MMbG1-9wVvU4jZF3y3Wnq8C_axPBgL4myxu-FHY6sKjl3isZV_XkwXUNd3-phYjqF4lJnPr8NnLm3XgGqo0GwGEJk3gkjvAAnv_U8IJQVbX2yZLzYVyMhVj3TKKTMqRlM4dSJASK6F8HVCAC9r1bIvVM0UqA9ZdOWN6n4admuWwcfb22so7MFQot1g\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>SQREEM Technologies<\/u><\/a>, a global behavioral intelligence company today announced a significant expansion of the company\u2019s U.S. presence alongside three executive leadership appointments. Stephen Yap has been named Chief Executive Officer, Adam Herman takes on an expanded role as Chief Commercial Officer and Kelly Leger joins as Chief Growth Officer.<\/p>\n<p align=\"left\">Originally founded in Singapore, and operating globally for more than 15 years in intelligence and insights, SQREEM transforms how organizations understand human behavior and intent. Unlike traditional approaches that rely on historical data and retrospective analysis, SQREEM\u2019s Large Behavioral Model (LBM) interprets behavioral signals in the moment, translating real-time intelligence into real-world relevance. The U.S. expansion signals a decisive leap forward in scaling SQREEM\u2019s category-defining model to modern, global organizations.<\/p>\n<p align=\"left\">\u201cOrganizations have access to more data than ever before, but data alone doesn\u2019t create understanding,\u201d said Stephen Yap, CEO of SQREEM. \u201cOur opportunity is to understand human behavior at a scale and speed that hasn\u2019t been possible before, and translate that intelligence into better decisions and experiences. As we expand into the U.S., we\u2019re building toward an ambition much larger than commercial growth, one that fundamentally improves how organizations understand and engage people while ultimately advancing the human condition.\u201d<\/p>\n<p align=\"left\"><strong>Executive Leadership Appointments: <\/strong><\/p>\n<ul type=\"disc\">\n<li style=\"text-align:left;\"><strong>Stephen Yap, Chief Executive Officer:<\/strong> Yap brings 25+ years of data and tech leadership experience, having spent over two decades as a senior executive at Google and DoubleClick. There, he led Google Marketing Platform for the Americas and co-architected Google Analytics 360. He served most recently as Global CRO at Perion. As SQREEM\u2019s CEO, Yap will spearhead both U.S. and global expansion, with a focus on bringing foundational behavioral models to brands and agencies seeking to better understand and engage human intent.<\/li>\n<li style=\"text-align:left;\"><strong>Adam Herman, Chief Commercial Officer:<\/strong> Herman transitions from President to CCO, leveraging 20 years of agency, adtech and venture experience, scaling businesses into nine-figure revenues. He will oversee commercial strategy across mid-market agencies, brands and retail media networks while scaling SQREEM\u2019s people-first culture.<\/li>\n<li style=\"text-align:left;\"><strong>Kelly Leger, Chief Growth Officer:<\/strong> Leger, a 25-year industry leader and co-founder\/patent holder of Dentsu\u2019s M1 platform, brings senior executive expertise from Amazon Ads, Deloitte Digital, Merkle and Datalogix. She will lead global growth strategy, focusing on enterprise expansion, strategic partnerships and commerce media relationships.\n<\/li>\n<\/ul>\n<p>\u201cWe\u2019ve built SQREEM to disrupt an industry long reliant on outdated retrospective measurement,\u201d said Ren\u00e9 Raiss, Founder of SQREEM Technologies. \u201cAfter fifteen years of technological innovation, bringing on executives of this caliber positions SQREEM to challenge legacy paradigms and accelerate our growth across the U.S. market.\u201d<\/p>\n<p align=\"left\">Together, Yap, Herman and Leger will power SQREEM\u2019s next chapter, driving commercial dominance and unlocking unprecedented leverage for brands and agencies nationwide. The expanded C-suite signals a definitive shift in SQREEM\u2019s strategy, positioning the U.S. market as the ultimate catalyst for the company\u2019s global scale and industry disruption.<\/p>\n<p align=\"left\">To schedule interviews or to learn more about SQREEM, contact Nora Thomas at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fsho8kcSgwKOftG6_asuDJjK4BfqSIXgIKSVL9r4a0tq8jynKrgQ09REqw9D4jm2DUFbAj0doQMnys2CsXeBrttaAOiQ1RAndfIkuwHPlhU=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>press@sqreem.com<\/u><\/a>. For company assets and headshots of subject matter experts, access <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9X24f20qrS7Z4-S5PjXViVZIaAE4hphzkUwEjhNvKDXe6rcbSYWDvG0BpzRBmVkq7rarSn_OWUPobXYlIuHBFV-W8QkuCQMSHq5Fz-PFJHy9PjljSFoJjEEPqa42tUSozjxKyzXhv4WgI_zHKwiP4ySshlWjTKTzvHgIwj2_K90=\" rel=\"nofollow\" target=\"_blank\" title=\"\"><u>here<\/u><\/a>.<\/p>\n<p align=\"left\"><strong><u>About SQREEM Technologies <\/u><\/strong> <br \/>SQREEM built and operates the world&#8217;s leading Large Behavioral Model (LBM), a proprietary foundational framework powering a new paradigm in AI that understands human intent and predicts real-world behavior in real time. SQREEM&#8217;s privacy-compliant technology integrates into the MCP-led agentic workflows of external platforms giving the advertising ecosystem direct access to the SQREEM LBM. For more information, visit<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6fzcZo2xIySDAZb_4hT_I_OlUhDykzmTjMPiKp6KG-5ot8lbLd89m6EmSickN4V7WWO0RniXDEM5NwGXjL4GUA==\" rel=\"nofollow\" target=\"_blank\" title=\"\"> <u>SQREEM online<\/u><\/a> or follow us on<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=jl7_3o7xL3Q9jACnbnvOEMpZAiTUfc1M84u-uuG2Igi3Av2T46PUz19zbMJgxnlZN1p4j8kseOGZe4NIl2h_49PlUN96lFJW3qAxgvd9tW0Q6L0deTWP0LuNyZW9l-s-\" rel=\"nofollow\" target=\"_blank\" title=\"\"> <u>LinkedIn<\/u><\/a>.<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8Q8JOorQZ-IzNe4Ic4kl-Psqbk5V6UHrLrrjfGTPPfSFX2W1CPY-YLUNUuYr02mjaVDCnmyOuAoE0uPTUYKewIZ-1VUVWKbcgT7Di6nQHKguciO0WtGz19FTK7TMOh8LUpVu4rEETrIHDym_MmUdOHQ9nCd7R4u7YDIu7KGvFGHHQc967U6gHvh3ikonRRVWN-wok66kDcUfrteLFhYx90Y1dddUEOvBGB8mVW37WBgAN0z0Sg18QOwB-jQdJ3ixknTTRT_0-b96RYDXngQxJA==\" rel=\"nofollow\" target=\"_blank\" title=\"\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/1b10476f-c42c-4668-88dd-31f8bbc12c9f<\/a><\/p>\n<p><img alt=\"\" src='https:\/\/ml.globenewswire.com\/media\/Mjg3YzExMGUtOWYxMy00OWU5LTk1YWUtNTc5NTJjN2ZjYTVjLTEzMzYzNjktMjAyNi0wOS0yMy1lbg==\/tiny\/SQREEM-Technologies-Pte-Ltd-.png' referrerpolicy='no-referrer-when-downgrade' \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the heels of rapid U.S. growth, SQREEM taps veteran ad tech experts to meet surging demand for behavioral intelligence NEW YORK, Sept. 23, 2026 (GLOBE NEWSWIRE) &#8212; SQREEM Technologies, a global behavioral intelligence company today announced a significant expansion of the company\u2019s U.S. presence alongside three executive leadership appointments. Stephen Yap has been named [&#8230;]\n","protected":false},"author":1,"featured_media":85254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-85550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globe-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SQREEM Accelerates U.S. Expansion with Three Key Executive Appointments - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/?p=85550\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SQREEM Accelerates U.S. Expansion with Three Key Executive Appointments\" \/>\n<meta property=\"og:description\" content=\"On the heels of rapid U.S. growth, SQREEM taps veteran ad tech experts to meet surging demand for behavioral intelligence NEW YORK, Sept. 23, 2026 (GL\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/?p=85550\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T14:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T01:25:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/09\/saigonbiz-media-slogan-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/?p=85550#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/?p=85550\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"SQREEM Accelerates U.S. Expansion with Three Key Executive Appointments\",\"datePublished\":\"2026-09-23T14:50:00+00:00\",\"dateModified\":\"2026-09-24T01:25:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/?p=85550\"},\"wordCount\":638,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"Globe Newswire\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/english.saigonbiz.com\/vn\/?p=85550#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/?p=85550\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/?p=85550\",\"name\":\"SQREEM Accelerates U.S. Expansion with Three Key Executive Appointments - 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