{"id":85608,"date":"2026-09-24T14:48:00","date_gmt":"2026-09-24T14:48:00","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/?p=85608"},"modified":"2026-09-25T01:25:22","modified_gmt":"2026-09-25T01:25:22","slug":"freelander-set-for-global-brand-launch-in-abu-dhabi-on-29-september","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/freelander-set-for-global-brand-launch-in-abu-dhabi-on-29-september\/","title":{"rendered":"FREELANDER Set for Global Brand Launch in Abu Dhabi on 29 September"},"content":{"rendered":"

SHANGHAI, China, Sept. 24, 2026 (GLOBE NEWSWIRE) — FREELANDER, the British Premium Intelligent All-Terrain Brand, will hold its Global Brand Launch at Emirates Palace Mandarin Oriental in Abu Dhabi on 29 September, marking a major milestone in the brand\u2019s international expansion. With the United Arab Emirates (UAE) as its first international market, the event will introduce FREELANDER and its first strategic nameplate, FREELANDER 8, to international audiences as the brand enters the next phase of its global journey.<\/p>\n

\"Image<\/p>\n

The launch event follows FREELANDER\u2019s announcement at the 2026 Goodwood Festival of Speed, where the brand confirmed the UAE as its first international market and outlined plans for its launch in Abu Dhabi. FREELANDER has since confirmed its UAE dealer partnerships with Al Tayer Motors for Dubai and the Northern Emirates and Premier Motors for Abu Dhabi, establishing its local dealer network ahead of the Global Brand Launch. With the Middle East as the first strategic stop on its broader global roadmap, FREELANDER is establishing a foundation in the region for further expansion into international markets.<\/p>\n

The Middle East also provides an important setting for FREELANDER to demonstrate its capabilities across diverse real-world user scenarios. In preparation for its international expansion, FREELANDER has conducted regional road testing across desert, coastal and urban environments, helping verify vehicle performance, thermal management and all-terrain reliability under demanding local conditions.<\/p>\n

At the centre of the Global Brand Launch will be FREELANDER 8, the brand\u2019s first strategic nameplate and a key expression of its three core product pillars: British Craftsmanship, Smart Confidence and All-Terrain Freedom. Designed for the NEV era and diverse international markets, FREELANDER 8 brings together premium design, intelligent technology and all-terrain capability to address the evolving mobility needs of Freedom Seekers.<\/p>\n

\"Image<\/p>\n

On 29 September, the Global Brand Launch will offer international audiences a closer look at FREELANDER\u2019s brand vision, global strategy and the international variant of FREELANDER 8. The event will mark a new phase in the brand\u2019s international development, as FREELANDER establishes its presence in the UAE and advances towards wider global expansion.<\/p>\n

As FREELANDER takes its next step onto the international stage, Abu Dhabi will mark the beginning of a broader global journey \u2014 one that carries the spirit of Beyond the Legend to Freedom Seekers worldwide.<\/p>\n

About FREELANDER<\/strong><\/p>\n

FREELANDER is a British Premium Intelligent All-Terrain brand jointly developed by Chery and Jaguar Land Rover. JLR leads the design and premium DNA, while Chery brings advanced technology and global top-tier supply chain capabilities. The brand is supported by a strong global foundation, including over 5,000 employees, five strategic hubs, and fully integrated capabilities spanning design, R&D, manufacturing, and global operations.<\/p>\n

Contact:
Vincent CHEN
freelander.international@mychery.com<\/a>
https:\/\/www.cheryinternational.com\/<\/a><\/p>\n

Photos accompanying this announcement are available at\u00a0<\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/ae89b506-a7d4-4ca0-8bf3-5f84d04f3daa<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/4d4f5486-9d4b-414f-bdfb-80d3f18fdd79<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

SHANGHAI, China, Sept. 24, 2026 (GLOBE NEWSWIRE) — FREELANDER, the British Premium Intelligent All-Terrain Brand, will hold its Global Brand Launch at Emirates Palace Mandarin Oriental in Abu Dhabi on 29 September, marking a major milestone in the brand\u2019s international expansion. With the United Arab Emirates (UAE) as its first international market, the event will […]\n","protected":false},"author":1,"featured_media":85609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-85608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globe-newswire"],"yoast_head":"\nFREELANDER Set for Global Brand Launch in Abu Dhabi on 29 September - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/freelander-set-for-global-brand-launch-in-abu-dhabi-on-29-september\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FREELANDER Set for Global Brand Launch in Abu Dhabi on 29 September\" \/>\n<meta property=\"og:description\" content=\"SHANGHAI, China, Sept. 24, 2026 (GLOBE NEWSWIRE) — FREELANDER, the British Premium Intelligent All-Terrain Brand, will hold its Global Brand Lau\" \/>\n<meta property=\"og:url\" content=\"https:\/\/english.saigonbiz.com\/vn\/freelander-set-for-global-brand-launch-in-abu-dhabi-on-29-september\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz and Live in Saigon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-24T14:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T01:25:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/english.saigonbiz.com\/vn\/wp-content\/uploads\/2026\/09\/freelander-set-for-global-brand-launch-in-abu-dhabi-on-29-september-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/freelander-set-for-global-brand-launch-in-abu-dhabi-on-29-september\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/freelander-set-for-global-brand-launch-in-abu-dhabi-on-29-september\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#\/schema\/person\/267b348e6cf32a66aab33637c2d399a6\"},\"headline\":\"FREELANDER Set for Global Brand Launch in Abu Dhabi on 29 September\",\"datePublished\":\"2026-09-24T14:48:00+00:00\",\"dateModified\":\"2026-09-25T01:25:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/freelander-set-for-global-brand-launch-in-abu-dhabi-on-29-september\/\"},\"wordCount\":497,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/#organization\"},\"articleSection\":[\"Globe Newswire\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/english.saigonbiz.com\/vn\/freelander-set-for-global-brand-launch-in-abu-dhabi-on-29-september\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/english.saigonbiz.com\/vn\/freelander-set-for-global-brand-launch-in-abu-dhabi-on-29-september\/\",\"url\":\"https:\/\/english.saigonbiz.com\/vn\/freelander-set-for-global-brand-launch-in-abu-dhabi-on-29-september\/\",\"name\":\"FREELANDER Set for Global Brand Launch in Abu Dhabi on 29 September - 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