{"id":86181,"date":"2026-09-30T16:34:00","date_gmt":"2026-09-30T16:34:00","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/?p=86181"},"modified":"2026-10-01T01:33:50","modified_gmt":"2026-10-01T01:33:50","slug":"world-tourism-day-and-beyond-jetours-global-practice-of-the-travel-strategy","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/world-tourism-day-and-beyond-jetours-global-practice-of-the-travel-strategy\/","title":{"rendered":"World Tourism Day and Beyond: JETOUR\u2019s Global Practice of the Travel+ Strategy"},"content":{"rendered":"<p align=\"left\">Wuhu, Anhui, Sept.  30, 2026  (GLOBE NEWSWIRE) &#8212; On September 19, the Malaysia Sarong Music Run concluded in Kuala Lumpur. As the event\u2019s official automotive partner, JETOUR signed and exchanged a three-year memorandum of understanding (MoU) with Malaysia Marathon at a ceremony witnessed by the Prime Minister of Malaysia. The brand also staged a drone light show for more than 20,000 participants, blending Malaysian cultural motifs with JETOUR brand elements. During the event, JETOUR launched its Travel Season and invited users worldwide to \u201cTRAVEL WITH JETOUR.\u201d<\/p>\n<p align=\"left\"><img loading=\"lazy\" decoding=\"async\" alt=\"JETOUR staged a drone light show in the night air of Petronas Twin Tower during MSMR\" height=\"450\" src=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/08c6a036-dd4c-49ad-8e43-e52b96975b1d\/0-1.png\" width=\"800\" data-dpi=\"220\" data-filename=\"0.1.png\" \/><\/p>\n<p align=\"center\"><\/p>\n<p align=\"left\">As a content-driven extension of its \u201cTravel<sup>+<\/sup>\u201d strategy, the fourth season of JETOUR\u2019s signature content series, WONDER FOR JETOUR, officially premiered on September 27, World Tourism Day. Co-created with travel creators from around the world, the new season brings greater depth and diversity to JETOUR\u2019s expression of travel culture.<\/p>\n<p align=\"left\"><b><b>Nine Countries, Real Journeys: WONDER FOR JETOUR Connects Diverse Cultures Through User Stories<\/b><\/b><\/p>\n<p align=\"left\">The fourth season of WONDER FOR JETOUR was filmed on location in nine countries\u2014Malaysia, Indonesia, the Philippines, Argentina, Poland, Mexico, Australia, Cambodia, and Sri Lanka\u2014capturing authentic travel experiences across diverse regions and cultures.<br \/>According to JETOUR, the new season moves beyond showcasing the natural landscapes of each destination to explore local life and human stories, capturing how travelers observe, engage with, and experience different cultures. Co-created by JETOUR and travel creators worldwide, WONDER FOR JETOUR invites more like-minded people to join the journey. By sharing travel experiences across cultures, the series fosters deeper connections among users and turns\u201cTravel<sup>+<\/sup>\u201dfrom a brand concept into stories they can help shape and share.<\/p>\n<p align=\"left\"><img loading=\"lazy\" decoding=\"async\" alt=\"JETOUR collaborates with users on WONDER FOR JETOUR Season 4 spanning 9 countries\" height=\"533\" src=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/157b0c5b-076e-425a-a2c4-6f76ed46082c\/0-2.png\" width=\"800\" data-dpi=\"220\" data-filename=\"0.2.png\" \/><\/p>\n<p align=\"center\"><\/p>\n<p align=\"left\"><b><b>Building a Comprehensive <\/b><\/b><b><b>\u201c<\/b><\/b><b><b>Travel<\/b><\/b><b><sup><b>+<\/b><\/sup><\/b><b><b>\u201d<\/b><\/b><b><b>Strategy Around Product, Culture and Ecosystem<\/b><\/b><\/p>\n<p align=\"left\">For JETOUR, \u201cTravel<sup>+<\/sup>\u201d goes beyond any single form of expression. It is an integrated framework spanning products, culture, and ecosystem development: products enable better journeys; culture fosters understanding and emotional connection; and the ecosystem supports users before, during, and after every trip.<\/p>\n<p align=\"left\">Responding to scenarios including family travel, long-distance journeys and outdoor exploration, JETOUR continues to refine its product lineup, meeting the mobility needs of users in different markets through space, comfort, safety, smart technology and off-road capability.<\/p>\n<p align=\"left\">On the cultural front, JETOUR is building a brand culture centered on travel, off-road exploration, and conservation, turning its respect for life and nature into sustained action. During the Sarong Music Run, JETOUR worked with a local owners\u2019 club to organize a city parade featuring more than 100 vehicles and partnered with TCS, PULIHARA, and other organizations on nature conservation initiatives. Together, these efforts demonstrate how the cultural dimension of \u201cTravel<sup>+<\/sup>\u201d is being brought to life in local communities.<\/p>\n<p align=\"left\">At the ecosystem level, JETOUR is expanding initiatives ranging from customized vehicle modification services and co-created travel routes to travel hubs and user benefits. By connecting products, services, content, user communities, and cross-sector partners, the brand is building an ecosystem that supports users throughout their journeys. During the Travel Season, JETOUR partnered with leading travel media Cond\u00e9 Nast Traveller Middle East to host an industry networking dinner, bringing together nearly 200 travel professionals and opinion leaders to exchange perspectives on travel trends, destination experiences, and evolving user needs.<\/p>\n<p align=\"left\">Through sustained travel-industry engagement, local cultural partnerships, conservation initiatives, and WONDER FOR JETOUR\u2019s storytelling across nine countries, JETOUR is steadily transforming \u201cTravel<sup>+<\/sup>\u201d from a brand proposition into tangible action across global markets.<\/p>\n<p align=\"left\">As of August 2026, JETOUR had established a presence in more than 100 markets, serving over 2.51 million users worldwide. Ke Chuandeng, President of JETOUR International, said, \u201cThe strong foundation we have built with users worldwide gives us the confidence to continue advancing our \u2018Travel<sup>+<\/sup>\u2019 strategy. JETOUR is committed to forging deeper emotional connections with travelers around the world and growing alongside them\u2014helping more people go farther and see more of the world.\u201d<\/p>\n<p align=\"left\">Looking ahead, JETOUR will remain focused on the evolving needs of users in each market, continue to enhance its products and services, and deepen collaboration with local cultural and travel-industry partners. Together with users worldwide, the brand will continue to explore new possibilities for travel and promote greater harmony between people and nature.<\/p>\n<pre>CONTACT: Tianrun Tao\nSiaBao@jetourglobal.com<\/pre>\n<p><img alt=\"\" src='https:\/\/ml.globenewswire.com\/media\/NTQ5NDhmZjQtYzYxMy00MzAxLWE2MzgtMzZiZWI0N2I5OWViLTUwMDE1NjE4OS0yMDI2LTA5LTMwLWVu\/tiny\/JETOUR.png' referrerpolicy='no-referrer-when-downgrade' \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wuhu, Anhui, Sept. 30, 2026 (GLOBE NEWSWIRE) &#8212; On September 19, the Malaysia Sarong Music Run concluded in Kuala Lumpur. As the event\u2019s official automotive partner, JETOUR signed and exchanged a three-year memorandum of understanding (MoU) with Malaysia Marathon at a ceremony witnessed by the Prime Minister of Malaysia. The brand also staged a drone [&#8230;]\n","protected":false},"author":1,"featured_media":86182,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-86181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globe-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>World Tourism Day and Beyond: JETOUR\u2019s Global Practice of the Travel+ Strategy - Biz and Live in Saigon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/english.saigonbiz.com\/vn\/world-tourism-day-and-beyond-jetours-global-practice-of-the-travel-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Tourism Day and Beyond: JETOUR\u2019s Global Practice of the Travel+ Strategy\" \/>\n<meta property=\"og:description\" content=\"Wuhu, Anhui, Sept. 30, 2026 (GLOBE NEWSWIRE) &#8212; On September 19, the Malaysia Sarong Music Run concluded in Kuala Lumpur. 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