{"id":89107,"date":"2026-10-29T03:10:00","date_gmt":"2026-10-29T03:10:00","guid":{"rendered":"https:\/\/english.saigonbiz.com\/vn\/?p=89107"},"modified":"2026-10-29T02:00:26","modified_gmt":"2026-10-29T02:00:26","slug":"hfe-ai-2026-tuv-rheinland-advocates-human-factors-research-across-full-product-development-cycle","status":"publish","type":"post","link":"https:\/\/english.saigonbiz.com\/vn\/hfe-ai-2026-tuv-rheinland-advocates-human-factors-research-across-full-product-development-cycle\/","title":{"rendered":"HFE & AI 2026: T\u00dcV Rheinland Advocates Human Factors Research Across Full Product Development Cycle"},"content":{"rendered":"

Independent human factors evidence should shape design from day one \u2014 not just confirm it at the end.<\/i><\/p>\n

BEIJING<\/span>, Oct. 28, 2026<\/span> \/PRNewswire\/ — On October 17, 2026, TÜV Rheinland Greater China ("TÜV Rheinland") attended the 2026 International Conference on Human Factors Engineering and Intelligent System Interaction (HFE & AI 2026) in its capacity as an independent third-party human factors research laboratory and delivered a featured talk. Centered on the theme "Collaborative Intelligence: Human Factors Engineering and the Future of Work," the conference engaged in deep exchanges around fundamental research, key technologies, and major applications of human factors engineering in the AI era, focusing on human\u2013computer interaction and the integration of humans with intelligent agents. Across 38 parallel sessions, the event supported the cultivation of new quality productive forces and high-quality economic development.<\/p>\n

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HFE & AI 2026: TÜV Rheinland Advocates Human Factors Research Across Full Product Development Cycle<\/span><\/p>\n<\/p><\/div>\n

The conference’s smart home session, organized by Haier Innovation Design Center, also featured Huawei, Microsoft China, vivo and GoerTek. The lineup pointed to a wider industry move away from single-device performance and toward interaction that is natural, comfortable and trustworthy across devices, scenarios and intelligent systems.<\/p>\n

Mia Xie, Ph.D., a human factors expert in TÜV Rheinland Greater China Electrical presented "From Parameters to Experience: How Human Factors Research Truly Enters Smart Product Development." Her subject: how development teams can hear users earlier and more effectively when specifications alone no longer predict experience.<\/p>\n

The competitive landscape for smart products is being reshaped. In the past, superior technical specifications\u2014such as higher resolution, wider color gamuts, lower latency, or greater brightness\u2014translated directly into a better user experience. Today, even when key parameters are nearly identical, the actual user experience can still differ markedly. User experience is the combined result of multiple interacting factors: product characteristics, specific tasks, usage environments, and individual differences.<\/p>\n

TÜV Rheinland advocates that R&D decisions must move beyond "what technology can achieve" to focus on "what is worth achieving," emphasizing that independent human factors research provides perceptible, measurable, and trustworthy objective evidence to support sound decision-making. In her presentation, Dr. Xie stressed that human factors research should not merely serve as "user testing" near product completion. By that stage, product architecture, technology routes, and core design solutions are typically locked in, leaving limited room for optimization. As an independent laboratory, TÜV Rheinland supports embedding human factors research earlier and more continuously throughout the development process:<\/p>\n