As the tourism and attractions industry across Southeast Asia continues to rebound, new opportunities are emerging for global suppliers and investors. The Thailand Amusement & Attraction Parks Expo (TAAPE) will return from 29–31 October 2026 at the IMPACT Exhibition & Convention Centre in Bangkok, with a strong focus on enhancing its international buyer program through strategic collaboration with Tourism Authority of Thailand (TAT) and Tourism Council of Thailand (TCT).

*Left Mr. Jeerayu Jarukittivorakan , board member of the Tourism Authority of Thailand (TAT) and secretary-general of the Tourism Council of Thailand (TCT). Right Mr. Louis Luo, project director of TAAPE

Strategic Collaboration to Attract High-Quality Buyers

According to the organizer, TAAPE 2026 is working closely with TAT & TCT to leverage official resources in inviting high-quality buyers from Thailand and across Southeast Asia. The targeted buyer groups include decision-makers and project owners from theme parks, water parks, family entertainment centers (FECs), shopping malls, tourist attractions, hospitality groups, and cultural tourism projects.

In today’s competitive market, the value of a trade show is no longer measured solely by visitor numbers, but by the quality and relevance of its attendees. By strengthening its buyer recruitment strategy and focusing on curated invitations, TAAPE aims to deliver more efficient and results-driven business matching for exhibitors.

*Scene Picture

Gateway to Southeast Asia’s Growing Attractions Market

Thailand remains one of the most important tourism hubs in ASEAN, with a rapidly recovering visitor economy and increasing investment in leisure and entertainment infrastructure. The demand for amusement equipment, attractions solutions, and immersive entertainment experiences continues to grow across the region.

Positioned at the heart of this dynamic market, TAAPE serves as a key platform connecting international suppliers with Southeast Asian buyers. For companies looking to expand into the region, TAAPE offers direct access to real project opportunities, as well as valuable insights into local market trends and operational models.

Enhanced Business Matching and Onsite Engagement

To maximize exhibition value, TAAPE 2026 will organize a range of business matching activities, including one-on-one meetings, VIP buyer tours, networking sessions, and industry forums. These initiatives are designed to facilitate deeper engagement between exhibitors and buyers, improving the chances of meaningful partnerships and deal-making.

In addition, concurrent forums WAS will bring together industry leaders and experts to share insights on market trends, project development, and investment opportunities in Southeast Asia’s attractions and tourism sectors.

*World Amusement & Attractions Development Summit (WAS)–Thailand

Building a Stronger Industry Platform in Southeast Asia

Over the years, TAAPE has evolved into an increasingly influential platform for the attractions and leisure industry in Southeast Asia. By continuously strengthening its buyer network, expanding partnerships, and improving exhibition services, TAAPE is committed to delivering tangible business outcomes for its participants.

With the upgraded buyer program and strong support from Thailand’s tourism sector, TAAPE 2026 is set to offer a more focused, efficient, and impactful business environment for global industry players.

*Thai team from TAAPE visited local operators.

About TAAPE 2026

Date: 29–31 October 2026
Venue: IMPACT Exhibition & Convention Centre, Bangkok, Thailand

TAAPE focuses on amusement rides, theme parks, water parks, family entertainment centers (FECs), digital entertainment, IP licensing, and cultural tourism projects, serving as a key trade platform for the Southeast Asian Amusement market.